Apple Celebrates Groundbreaking of New Reno Warehouse With Visit From Apple CEO Tim Cook

[MacRumors]

Apple today started construction on a new warehouse in downtown Reno, Nevada, with the site visited this afternoon by Apple CEO Tim Cook, Nevada Governor Brian Sandoval, and Reno Mayor Hillary Schieve, reports the Reno Gazette-Journal.

In a speech given at the groundbreaking of the warehouse, which is located near the company's Reno data center, Cook said the data center is a key component in the ecosystem that provides billions of iMessages, photos, and FaceTime calls to customers around the world each day.

Breaking ground in Reno today with @GovSandoval & @MayorSchieve as part of our data center expansion plan, one of many Apple initiatives which will contribute $350 billion to the U.S. economy and create 20,000 new jobs over the next 5 years. pic.twitter.com/g40dlHsxuC - Tim Cook (@tim_cook) January 17, 2018

"We've invested $1.6 billion in the region today and over the course of the next six years, we intend to invest an additional $1 billion," said Cook.

"Reno plays an incredibly important role in the products and services that we provide our customers worldwide. Without the data center here, none of this would be possible."

Apple's presence in Reno kicked off in 2012 with the construction of its data center. As part of that deal Apple was required to build a facility in the downtown Reno tourism improvement district, hence the warehouse.

Apple plans to use the upcoming Reno, Nevada warehouse to move equipment to the data center, which Apple allowed the Reno Gazette-Journal to tour today following Cook's speech.

Image via the Reno Gazette-Journal​

The site shared nearly 50 photos captured from inside the data center, filled with racks and racks of the servers that power Apple services. The images provide glimpses at Apple's server setup, cabling, cooling operations, cleaning rooms, and more.

Article Link: Apple Celebrates Groundbreaking of New Reno Warehouse With Visit From Apple CEO Tim Cook

 

[Wags]

Yup, it’s a data center. Great to see US investments.

 

[usersince86]

Racks and racks of Mac servers?

;-)

 

[ThisIsNotMe]

Abracadabra! (Waves Magic Wand)

 

[Packers1958]

Hopefully it's earthquake proof since Reno does have earthquakes.

 

[Will.O.Bie]

Next up, moving away from AWS and hosting their own iCloud services. Good to see the economy moving in the right direction.

 

[JamiLynee]

Hopefully it's earthquake proof since Reno does have earthquakes.

As a 3rd generation Nevadan (the Reno area), it's almost constantly rumbling somewhere. The truly impressive ones happen like every 30 years or so. I'd be more worried about the seasonal fires.

 

[slu]

Apple's presence in Reno kicked off in 2012 with the construction of its data center. As part of that deal Apple was required to build a facility in the downtown Reno tourism improvement district, hence the warehouse.

Because nothing says downtown tourism like a warehouse for a data center.

 

[Olz]

Why isn't Tim back at HQ helping the rest of the team dig itself out of the security holes they've made for themselves recently in MacOS!?

 

[Aussi3]

There’s the new Mac Pro! It’s beautiful!

 

[Vjosullivan]

A data center in the hottest state in America? Great news for air conditioning suppliers.

 

[deanthedev]

Tim is hard at work in order to suppress the news of slave working condition at Apple suicide factories and Apple slowing down phones to force customer to upgrade

No, no and no.

 

[zubikov]

Now they should move Eddy Cue's desk there, Silicon Valley style.

 

[amegicfox]

I wonder how much bigger Apple's tax break is compared to Tesla's

Tim would never do anything unless a huge government help is involved

 

[Packers1958]

A data center in the hottest state in America? Great news for air conditioning suppliers.

Much easier to cool a hot and dry climate compared to a hot and humid climate like Texas or Florida. Plus Reno is at an elevation of 4500 feet, so it's not as hot as you think.

 

[5105973]

Oh how I would love to roller skate on all that smooth concrete! Sigh.

Sorry, I have been indoors for weeks due to illness and single digit temperatures and am a little stir crazy.

 

[frozen220]

I didn't notice any branding on those servers... are they custom-made Apple servers running a special version of Mac OS? Or are they by another brand? I would assume if it is another brand it's most likely IBM since they've been partners lately? And if so are they running a custom Mac OS product?

 

[lederermc]

A data center in the hottest state in America? Great news for air conditioning suppliers.

Reno is a dry high altitude location. Average temp in July is 70ºF. http://www.rssweather.com/climate/Nevada/Reno/

Lots of sun for solar panels. It's a great location.

 

[baine]

A data center in the hottest state in America? Great news for air conditioning suppliers.

I think you're confusing Las Vegas and Reno. While it does get hot in Reno in the summer too, it's nothing crazy.

 

[BornAgainMac]

A data center in the hottest state in America? Great news for air conditioning suppliers.

Well, it is freezing at this time of year so those A/C suppliers are out of luck.

 

[jerryk]

I didn't notice any branding on those servers... are they custom-made Apple servers running a special version of Mac OS? Or are they by another brand? I would assume if it is another brand it's most likely IBM since they've been partners lately? And if so are they running a custom Mac OS product?

Could be IBM, but HP and Dell are really big in the server market. Seems they all use the same black case. I guess there are only so many ways to make a 1U housing.
[doublepost=1516229569][/doublepost]

I wonder how much bigger Apple's tax break is compared to Tesla's

Tim would never do anything unless a huge government help is involved

Good. Like any CEO, Cook's job is increase shareholder value. You don't do that by not negotiating hard for tax breaks.

 

[nws0291]

A data center in the hottest state in America? Great news for air conditioning suppliers.

Check out this place in Reno https://www.switch.com/ really amazing facility

 

[DesertNomad]

A data center in the hottest state in America? Great news for air conditioning suppliers.

It's about 50 degrees here today during the warmest part of the day. Reno is not at all like Las Vegas. I am looking out my window at a 10,700' mountain in Reno.

 

[citysnaps]

Why isn't Tim back at HQ helping the rest of the team dig itself out of the security holes they've made for themselves recently in MacOS!?

Because that's SVP Craig Federighi's domain.

You may not know that CEOs generally have people below them who are far more qualified to understand, tackle, direct, and solve engineering issues that arise from time to time.

 

[PaulRustad007]

I wonder how much bigger Apple's tax break is compared to Tesla's

Tim would never do anything unless a huge government help is involved

do you really think Timmy and Elon compare sizes??