Apple Celebrates Groundbreaking of New Reno Warehouse With Visit From Apple CEO Tim Cook

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 17, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today started construction on a new warehouse in downtown Reno, Nevada, with the site visited this afternoon by Apple CEO Tim Cook, Nevada Governor Brian Sandoval, and Reno Mayor Hillary Schieve, reports the Reno Gazette-Journal.

    In a speech given at the groundbreaking of the warehouse, which is located near the company's Reno data center, Cook said the data center is a key component in the ecosystem that provides billions of iMessages, photos, and FaceTime calls to customers around the world each day.

    "We've invested $1.6 billion in the region today and over the course of the next six years, we intend to invest an additional $1 billion," said Cook.
    Apple's presence in Reno kicked off in 2012 with the construction of its data center. As part of that deal Apple was required to build a facility in the downtown Reno tourism improvement district, hence the warehouse.

    Apple plans to use the upcoming Reno, Nevada warehouse to move equipment to the data center, which Apple allowed the Reno Gazette-Journal to tour today following Cook's speech.

    [​IMG]
    Image via the Reno Gazette-Journal​

    The site shared nearly 50 photos captured from inside the data center, filled with racks and racks of the servers that power Apple services. The images provide glimpses at Apple's server setup, cabling, cooling operations, cleaning rooms, and more.

    Article Link: Apple Celebrates Groundbreaking of New Reno Warehouse With Visit From Apple CEO Tim Cook
     
  2. Wags macrumors 6502a

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    Yup, it’s a data center. Great to see US investments.
     
  3. usersince86 macrumors 6502

    usersince86

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  4. ThisIsNotMe Suspended

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  5. Packers1958 macrumors 65816

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    Hopefully it's earthquake proof since Reno does have earthquakes.
     
  6. Will.O.Bie macrumors 6502

    Will.O.Bie

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    Next up, moving away from AWS and hosting their own iCloud services. Good to see the economy moving in the right direction.
     
  7. Medusa3 macrumors 6502

    Medusa3

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    As a 3rd generation Nevadan (the Reno area), it's almost constantly rumbling somewhere. The truly impressive ones happen like every 30 years or so. I'd be more worried about the seasonal fires.
     
  8. slu macrumors 68000

    slu

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    #8
    Because nothing says downtown tourism like a warehouse for a data center.
     
  9. Olz macrumors member

    Olz

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    Why isn't Tim back at HQ helping the rest of the team dig itself out of the security holes they've made for themselves recently in MacOS!?
     
  10. Aussi3 macrumors 6502

    Aussi3

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    There’s the new Mac Pro! It’s beautiful!
     
  11. Vjosullivan macrumors 6502a

    Vjosullivan

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    A data center in the hottest state in America? Great news for air conditioning suppliers.
     
  12. deanthedev Suspended

    deanthedev

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    #12
    No, no and no.
     
  13. zubikov macrumors member

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    Now they should move Eddy Cue's desk there, Silicon Valley style.
     
  14. amegicfox macrumors 6502

    amegicfox

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    I wonder how much bigger Apple's tax break is compared to Tesla's

    Tim would never do anything unless a huge government help is involved
     
  15. Packers1958 macrumors 65816

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    Much easier to cool a hot and dry climate compared to a hot and humid climate like Texas or Florida. Plus Reno is at an elevation of 4500 feet, so it's not as hot as you think.
     
  16. GrumpyMom macrumors 604

    GrumpyMom

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    Oh how I would love to roller skate on all that smooth concrete! Sigh.

    Sorry, I have been indoors for weeks due to illness and single digit temperatures and am a little stir crazy. :p
     
  17. frozen220 macrumors member

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    I didn't notice any branding on those servers... are they custom-made Apple servers running a special version of Mac OS? Or are they by another brand? I would assume if it is another brand it's most likely IBM since they've been partners lately? And if so are they running a custom Mac OS product?
     
  18. lederermc macrumors 6502

    lederermc

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    Reno is a dry high altitude location. Average temp in July is 70ºF. http://www.rssweather.com/climate/Nevada/Reno/

    Lots of sun for solar panels. It's a great location.
     
  19. baine macrumors newbie

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    I think you're confusing Las Vegas and Reno. While it does get hot in Reno in the summer too, it's nothing crazy.
     
  20. BornAgainMac macrumors 603

    BornAgainMac

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    #20
    Well, it is freezing at this time of year so those A/C suppliers are out of luck.
     
  21. jerryk macrumors 601

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    Could be IBM, but HP and Dell are really big in the server market. Seems they all use the same black case. I guess there are only so many ways to make a 1U housing.
    --- Post Merged, Jan 17, 2018 ---
    Good. Like any CEO, Cook's job is increase shareholder value. You don't do that by not negotiating hard for tax breaks.
     
  22. nws0291 macrumors 6502a

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    Check out this place in Reno https://www.switch.com/ really amazing facility
     
  23. DesertNomad macrumors member

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    #23
    It's about 50 degrees here today during the warmest part of the day. Reno is not at all like Las Vegas. I am looking out my window at a 10,700' mountain in Reno.
     
  24. citysnaps macrumors 601

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    Because that's SVP Craig Federighi's domain.

    You may not know that CEOs generally have people below them who are far more qualified to understand, tackle, direct, and solve engineering issues that arise from time to time.
     
  25. PaulRustad007 macrumors 6502

    PaulRustad007

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    do you really think Timmy and Elon compare sizes??
     

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