I wonder where their "Creative Engine" was when they decided to enter into the bigger smartphone screen market.
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Apple CEO Tim Cook: Apple's 'Creative Engine' Has Never Been Stronger
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'...Never been stronger..."???
*****?
...and yet, these product planners and engineers can't 'creatively' figure out how to make a new stand alone display.
*****?
...and yet, these product planners and engineers can't 'creatively' figure out how to make a new stand alone display.
All the haters in here are crazy. Iphone, apple watch, Apple pay, Mac pro, 5k iMac. Apple is killing it
They just need a retina MBA and or slim MBP 12". I also think they need to redesign ios for iPad a little better.
Of course a new Apple TV would be nice as the current tv market sucks. So much more can be done there but the media companies are tough to work with.
They just need a retina MBA and or slim MBP 12". I also think they need to redesign ios for iPad a little better.
Of course a new Apple TV would be nice as the current tv market sucks. So much more can be done there but the media companies are tough to work with.
They must have designed such an amazing iPad Mini 3 that the production team couldn't stop playing with the prototypes long enough to get the line running.
Well, they didn't get very creative with the iPad Mini 3 or the Mac Mini. Here's hoping to a brighter and better future for these products. I hope.
While I am not defending apple here (I completely disagree with the way they managed the Mac mini upgrade), I do think I understand where they are coming from. Apple needs to find ways to maximize profits so it seems like they are cutting costs and price gouging in places the fewest people will notice or mind. Using 16GB base for iPads, non replaceable RAM and slower processors in base mini, eliminating high end Mac mini, calling iPad mini 3 new. These are all products aimed at casual users who don't care about specs and just need Internet machines. They never would have upgraded ram so they won't care that they can't now. They don't know what a megahertz is or why they should care.
Apple knows this is an easy way for them to maximize profits on their casual users. They know better than to try this with pro users (for the most part). Some of what the new Apple is doing I love but some of it I'm getting increasingly frustrated by.
The problem is none of those products that you listed are all that creative. They're just iterations or facsimiles of tech that has already existed prior, except for the iPhone, but they released that back in 2007.
It's not just the media companies. Apple is taking their time to make the AppleTV act as the hub for home kit devices. They are doing a lot with it and their competition currently isn't really making any ground that would cause them to try to rush. Roku, fire tv, androidTV all deliver essentially the same thing the Apple TV currently does. Apple will release it when it is ready.
You're right, Steve Cook, they should have respected your ideas and innovations....to solder mac computers, degrade iPad mini3, and etc.
Right, chief!
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It's about a lot more than cash, it's about talent. Apple may have figured out how to make money grow on trees, but they haven't figured out that trick for people.
And when people start realizing how much Apple is ripping them off and how crippled their premium priced products are to save a few buck, it will devalue the brand by a lot more than the pennies they're saving now. 16 gig of flash is so cheap now compared to 2010 but not from Apple.
And yet they know when their product feels slow and glitchy. And they'll ask their more technical friends who will tell them Apple's cutting corners. And their friend can tell them a memory upgrade would help except Apple cut more corners.
Apple needs new leadership or they are doomed to be the new Microsoft. I don't see anything very "creative" out of the latest stuff.
Apple TV is a perfect example. WTF -- are they just going to sit there and let everyone else capture the market they started?
I hate to say it, but Google and Amazon have been pushing the boundries a bit more these days.
Apple TV is a perfect example. WTF -- are they just going to sit there and let everyone else capture the market they started?
I hate to say it, but Google and Amazon have been pushing the boundries a bit more these days.
Well Tim, it's hard to agree.
- A reversed engineered Mac Mini
- A 5k resolution computer, which can't use the screen for the superior Mac Pro. Hence you have to decide between screen res or CPU/GPU perfomance.
- Taking 100 USD for a finger-ID for the iPad Mini 3
- A phone that bends, and a samsung replicate
- A watch that requires charging more often than any other device you have
If this is a "Creative Engine", the future looks pitch black.
Where is Steve, when you need him?!
- A reversed engineered Mac Mini
- A 5k resolution computer, which can't use the screen for the superior Mac Pro. Hence you have to decide between screen res or CPU/GPU perfomance.
- Taking 100 USD for a finger-ID for the iPad Mini 3
- A phone that bends, and a samsung replicate
- A watch that requires charging more often than any other device you have
If this is a "Creative Engine", the future looks pitch black.
Where is Steve, when you need him?!
At this point just making something slightly bigger / thinner / lighter is a bit of a letdown.
"Hey, let's give them rounded edges! Haven't done that for a couple years!"
"Hey, let's give them rounded edges! Haven't done that for a couple years!"
I cringed a little reading that. I'm a long time Apple fan but after watching what was probably the most boring keynote last week I'm quite embarrassed for Apple. All of this marketing fluff talk isn't fooling anyone.
Are you serious? They have the money to hire the best and brightest. Or maybe the brightest don't want to work for the (self-proclaimed) "most creative company on earth" when it is run by a former COO?
Sorry, but I feel like Apple is getting dangerously self-complacent.
Oh - and tug your shirts in your trousers when you're speaking to a global audience! ;-)
"Apple CEO Tim Cook: Apple's 'Creative Engine' Has Never Been Stronger"
Right, Tim...that's why we've had iOS products for ~ 10 years. How creative. First make the iPod and release all kinds of versions of it over the years...then create the iPhone (which I admit was creative) and let that run for 5+ years...then create the iPad 4+ years ago which was/still is basically a larger iPhone or iPod Touch.
Now let me think...what has Apple really been creative at in the past 4+ years? Nada.
If it's truly never been stronger (which means the present), where are the new devices (besides a promise for a watch "early" next year)? Why was the Mac Mini so poorly "upgraded" the other day? All we got was a (yawn) barely upgraded iPad. The iPhone (yawn again) was predictably updated a few weeks ago.
Just more marketing Koolaid from Apple. If there's something really neat, cool, and creative that comes along in the next 6 months then I'll eat my words. Although I would *consider* the iWatch creative after reviewing it, it's very much another (yawn) "i" device. Integrated and adds some other functionality?...sure...but let's see if it is as mindblowing as Apple promises.
Right, Tim...that's why we've had iOS products for ~ 10 years. How creative. First make the iPod and release all kinds of versions of it over the years...then create the iPhone (which I admit was creative) and let that run for 5+ years...then create the iPad 4+ years ago which was/still is basically a larger iPhone or iPod Touch.
Now let me think...what has Apple really been creative at in the past 4+ years? Nada.
If it's truly never been stronger (which means the present), where are the new devices (besides a promise for a watch "early" next year)? Why was the Mac Mini so poorly "upgraded" the other day? All we got was a (yawn) barely upgraded iPad. The iPhone (yawn again) was predictably updated a few weeks ago.
Just more marketing Koolaid from Apple. If there's something really neat, cool, and creative that comes along in the next 6 months then I'll eat my words. Although I would *consider* the iWatch creative after reviewing it, it's very much another (yawn) "i" device. Integrated and adds some other functionality?...sure...but let's see if it is as mindblowing as Apple promises.
Where is Steve, when you need him?!
I always thought Steve wanted Timmy to replace him because he excepted Timmy to run Apple into the ground which would make Steve's memory even more god-like.