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Apple CEO Tim Cook: Apple's 'Creative Engine' Has Never Been Stronger

I think at some point, products like Mac Book Air, will be perfect. It's kinda hard to improve on these great products. The thing is, Apple does some amazing engineering, like the time controller (or what ever it's called) in the new 5k iMac. The lightweight and incredible battery life in the Mac Book Air. Just look at how many Windows hardware manufacturers, started producing Air like laptops once Apple first released them. Why do folks, think that these things magically appear? I can't even phantom, how many hours of R&D are put into these products. Sure, year to year, there are just some minor changes or updates, but these things are nearly perfect! :apple:
 
brendu said:
While I am not defending apple here (I completely disagree with the way they managed the Mac mini upgrade), I do think I understand where they are coming from. Apple needs to find ways to maximize profits so it seems like they are cutting costs and price gouging in places the fewest people will notice or mind. Using 16GB base for iPads, non replaceable RAM and slower processors in base mini, eliminating high end Mac mini, calling iPad mini 3 new. These are all products aimed at casual users who don't care about specs and just need Internet machines. They never would have upgraded ram so they won't care that they can't now. They don't know what a megahertz is or why they should care.

Apple knows this is an easy way for them to maximize profits on their casual users. They know better than to try this with pro users (for the most part). Some of what the new Apple is doing I love but some of it I'm getting increasingly frustrated by.
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That all makes sense, but its disappointing nonetheless.
 
So where does Continuity lead, Tim?

I'm not sure why no one is commenting on this statement. He is clearly trying to bait people into speculating about iOS/OSX integration.
 
This is Tim's 'creative engine'.

money-fb4b002cc65736db7dbb4b6336274694.gif


Every fifth Benny is the money saved by putting old mobile GPUs in the computers.
 
apple is STILL selling the original ipad mini. remember when apple discontinued the ipod mini in favor of the nano?

tim cook's apple is utter crap
 
AppleScruff1 said:
Key word, having. In the old days, they didn't have to.
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You must have missed all those "magical" product events presented by Jobs or conference call where he made an appearance. Apple we know today exists because Jobs was a master at horn tooting. Let's not create myths about "the old days."
 
How can Tom Cook know that Apples "Creative Engine" has never been stronger?

Last time I checked, he was not a founder.
 
Proof positive that Tim Cook doesn't ever go on the internet.

Who writes this crapola for him? Every time he speaks it's it sounds like some ridiculous communist propaganda headline you'd read in a newspaper, and that no one else believes, except those brainwashed followers.
 
paysdoufs said:
Are you serious? They have the money to hire the best and brightest. Or maybe the brightest don't want to work for the (self-proclaimed) "most creative company on earth" when it is run by a former COO?

Sorry, but I feel like Apple is getting dangerously self-complacent.

Oh - and tug your shirts in your trousers when you're speaking to a global audience! ;-)
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Uh, no. I am actually joking.

The market for the "best and brightest" gets pretty dim in a hurry when you are growing as quickly as Apple.
 
"Cook went on to say that Apple's "creative engine" had never been stronger..."

REALLY ... another iteration of the iPhone, a thinner iPad and it now comes in Gold, and who knows what to make of the iPad Mini and Mac Mini ... I might throttle back on all that "creative crowing".

And most consumers aren't able to take advantage of the OS X / iOS interaction because few people upgrade ALL their devices yearly ... there's always something lagging.
 
I gotta say that Continuity is a crazy feature from an engineering and complexity standpoint.

Only Apple has the hardware and software to pull off something like it.
 
doug in albq said:
love the "Get Smart" reference.

of course, the cone of silence never worked properly.

"Invented by "Professor Cone", the device is designed to protect the most secret of conversations (aka "C.O.S. security risks") by enshrouding its users within a transparent sound-proof shield. Unfortunately, Control had purchased the device from a "discount place" rather than the federal government, so it has never worked properly. Naturally, this frustrating situation provides fuel for comedy.

Whenever Maxwell Smart ("Agent 86") wants to speak to his boss ("Chief") about a top secret matter, "86" would insist on using the comically defective technology despite being reminded that it never works. The Chief, usually with annoyed skepticism, would press a switch, causing the device to descend from above his desk, surrounding the heads of the two would-be conversers. The awkwardly impractical device appears to be constructed of clear plastic in the shape of a large oblong box with two interconnected inverted bowls on top.

Part of the humor is in the irony that Agent 86 and Chief cannot hear each other clearly, while bystanders outside the Cone of Silence can hear everything they say as well as speak to them. Sometimes the bystander would even act as a relay so that Chief and "86" inside the device could communicate. Often at the end of the labored conversation, Chief would become terribly frustrated and upset as it quickly becomes clear that the Cone of Silence is (as expected) worse than useless. In one episode, when Smart was questioned as to why he insisted on using the Cone, he responded that it was 20 degrees cooler inside."

Wikipedia
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Thanks for all that detail. I didn't remember all that. Just the part about them not being able to hear each other but everyone else could hear them and the chief being disgusted by the device.
 
powertoold said:
I gotta say that Continuity is a crazy feature from an engineering and complexity standpoint.

Only Apple has the hardware and software to pull off something like it.
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Uh, no. Google has had products like Google Docs, Chrome synced tabs, and Google Voice/Hangouts that have had Continuity-like features for years prior.

The only thing Apple is doing differently is packaging all of them up into one service and giving it a marketable name. Functionality-wise, its no different from what Google and other companies have already been doing.
 
Maven1975 said:
How can Tom Cook know that Apples "Creative Engine" has never been stronger?

Last time I checked, he was not a founder.
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Huh? This isn't 1000 B.C. Books exist and quite a few about Apple's history. I've never worked for Apple and know a lot about its rise and fall and rise again. Cook has been in Silicon Valley long before he came to Apple. I'm sure he knows. Also sure he's being hyperbolic as CEOs can be.
 
Oracle1729 said:
And when people start realizing how much Apple is ripping them off and how crippled their premium priced products are to save a few buck, it will devalue the brand by a lot more than the pennies they're saving now. 16 gig of flash is so cheap now compared to 2010 but not from Apple.

And yet they know when their product feels slow and glitchy. And they'll ask their more technical friends who will tell them Apple's cutting corners. And their friend can tell them a memory upgrade would help except Apple cut more corners.
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Oh trust me, I agree with you. I was just pointing out why I believe Apple is making these moves. They are taking advantage of customers who don't know better or care. Eventually it might catch up to Apple but if these machines deliver a "good enough" experience maybe it won't hurt Apple in the long run. All I know is Apple won't be selling me an iPad anytime soon because they still haven't given me a reason to upgrade from my iPad 2. They won't be selling me a Mac either because they haven't given me a reason to upgrade from my 2009 Mac Mini and 2009 MacBook Pro. Come to think of it, the fact that my 5 year old computers run PERFECTLY (due to the fact I was able to upgrade them) could be precisely why the new mac mini is so crippled. Planned obsolescence at its finest.
 
My main problem with Tim Cook, and Jonny Ive, is that they talk the talk, come out with amazingly well thought out scripted lines, about amazing things, and items made as perfect as it technically possible and then they go and do some really bad things.

All I'd like is honesty really, not fancy words.
 
spectrumfox said:
Uh, no. Google has had products like Google Docs, Chrome synced tabs, and Google Voice/Hangouts that have had Continuity-like features for years prior.

The only thing Apple is doing differently is packaging all of them up into one service and giving it a marketable name. Functionality-wise, its no different from what Google and other companies have already been doing.
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For the most part that is true but as far as I am aware, no one has been able to take any cell phone number and allow SMS forwarding from a phone to a tablet and PC. I am sure Samsung, Microsoft, et. al. don't have that feature yet and its the only continuity feature I care about to be completely honest.
 
brendu said:
For the most part that is true but as far as I am aware, no one has been able to take any cell phone number and allow SMS forwarding from a phone to a tablet and PC. I am sure Samsung, Microsoft, et. al. don't have that feature yet and its the only continuity feature I care about to be completely honest.
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SMS Forwarding has been available for Android for quite a long time.

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=android sms forwarding

Again, nothing in Apple's Continuity is unique or innovative, except for the giving it a singular name and markatable package. Everything included in Continuity has been done before. People who think that only Apple can do it are fooling themselves.
 
A deficient Apple "announcement".

Based on my pre-retirement job helpng direct IBM PR, I viewed the most recent Apple announcement as surprisingly poorly conceived and implemented … a generally inept, painfully over-hyped, mostly ineffective and disgustingly self-congratulatory presentation of routine interim refreshed products. One exception: the new iMac display, genuinely excellent but a very minor Apple product. Sadly, the IMac that goes with it is an overpriced, oudated, mid-range computer.

Inescapable conclusion: if Cook allowed this miserable non-show to go on, he's apparently a Steve Jobs Wannabe without Steve Jobs' intellect, insight, duscipline, charisma or persona ... just another Wannabe.
 
The untapped potential of the little Apple TV is immense. I would argue that it would easily outperform Mac and iPad sales combined. The commercial and creative power of the internet on the livingroom big screen. The leapfrog moment that allows Apple and everyone else go around the established players in cable and the networks. The democratization of the big screen.

Open Apple TV to games, apps and create a framework to allow players big and small to provide content in a professional way. It would require a complete overhaul of the the Apple TV UI, but it would be massive. At least compared to the unfortunate Apple Watch.
 
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