Or Apple will be let down by millions who will prefer to wait a little longer rather than purchase a 2014 design (if they don't decide to get a S8).Don't let us down with the 2017 iPhone.
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I'm on my iPhone 6 purchased on release day, and it's still working well. I usually upgrade every 2 years, but the rumors of a new iPhone are definitely keeping me from purchasing a new one. If nothing but a 7s comes this year then I'll still hold out.
I have a 6s and you won't be alone if all a smiling Tim has to offer in September is a 7s/7s Plus. He better have something worth smiling over on the stage of that brand new theater. I think he's now aware of the immense expectation of something "new" this September and the tsunami of disappointment that will wash over Apple if it doesn't come to be.
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Totally agree, which is one of the reasons I plan to sell off the shares in my brokerage account over the next 12 months. I feel confident holding it in my retirement account, because I think Apple will be a powerful player for many years to come, but I do think the stock will adjust as upgrade cycles get longer. While the growth in services and "other" is nice, both of those categories have a long way to go and in many respects are tied to the iPhone.
I think Apple's determination to create "plan B", be it services such as Apple Music, a motor vehicle, or whatever speaks volumes on the uncertain future of smartphones. Apple knows it has too many eggs in one basket at the moment.
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