Um... the fact that some people are struggling to buy groceries, but we have to read about the ultra-wealthy making seven-figure stock purchases, and the insane incongruity of that?
Just a guess.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook Buys $3 Million of Nike Shares
- Thread starter MacRumors
- Start date
- Sort by reaction score
Just a guess.
Apple Shoes.. JUST DO IT
Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters).
According to a regulatory filing published yesterday, Cook purchased 50,000 Class B shares of Nike on December 22 at an average price of $58.97 per share, for a total investment of approximately $2.95 million. The filing shows that Cook now holds about 105,000 Nike shares, a position valued at nearly $6 million.
Nike shares rose following the disclosure, gaining between about 2% and 5% in premarket and early regular-session activity, after the stock had fallen sharply in the days following the company's most recent earnings report, which highlighted ongoing challenges in its business, particularly in China. Nike is currently in the early stages of a turnaround effort under CEO Elliott Hill, who returned to the company last year after retiring.
Cook has served on Nike's board of directors since 2005 and is its lead independent director, a role he assumed in 2016 after Nike co-founder Phil Knight stepped down as chairman. In addition to his position at Apple, Cook also chairs Nike's compensation committee, placing him in a central governance role at the apparel maker. The December 22 transaction represents Cook's largest open-market purchase of Nike shares in years and comes at a time when the company is under pressure from investors following a prolonged decline in its stock price.
Article Link: Apple CEO Tim Cook Buys $3 Million of Nike Shares
Nike as an investment is a disaster and I've said it for years now.
It's a company with declining revenues and earnings trading at a high earnings multiple. Nike isn't cool anymore and is not worth any sort of valuation premium.
Companies like Deckers (which owns running shoe brand Hoka) are trading at much more favorable earnings multiples while still demonstrating double digit revenue growth.
Meanwhile upstart brands like On Cloud are absolutely clowning Nike, tripling revenue in just 3 years.
It's a company with declining revenues and earnings trading at a high earnings multiple. Nike isn't cool anymore and is not worth any sort of valuation premium.
Companies like Deckers (which owns running shoe brand Hoka) are trading at much more favorable earnings multiples while still demonstrating double digit revenue growth.
Meanwhile upstart brands like On Cloud are absolutely clowning Nike, tripling revenue in just 3 years.
Come on Tim. Just do it, and resign.
That has nothing to do with the thread. Not a guess. A fact.
Some people made bad decisions in life others didn’t.
Last edited:
People buy $200 Nike shoes with 50% margins instead of buying stock.
I was thinking the same thing. Nike has been struggling and he is just trying to show confidence so more investors don’t sell off.
I personally love Nike shoes. I just wish they moved away from the limited supply specialty drops. The whole reseller market has turned away a lot of people including me. I ain’t paying $150+ for a pair of shoes that retail around $100 just to stimulate the pockets of people that use bots to buy up all the stock.
So what does Tim has to do with groceries. Do you also make financial decisions based on groceries prices? No wonder you can’t afford groceries anymore.
They sell overpriced shoes. They will be fine and Tim knows it.
I still don’t see the connection. So you implying Tim should be like and parent a feed and take care of strangers. Let the man enjoy his Nike shares while others buy Nike shoes instead of food.
Nobody held a gun to your head and told you to read the article.
Could perhaps Apple buy Nike? Apple already do the Nike branded Apple Watches.
Why on earth does a person who has a net worth of 2.5 billion dollars invest it?
Need more money?
Need more money?
I'm curious where you got those numbers. The numbers I'm seeing for 2025 (US) are in in the 2% - 3% range overall.
Food Inflation in the United States (1968-2025)
The average price of food in the United States rose by 2.6% in the 12 months ending November, after posting an annual increase of 3.1% previously reported for September, according to the latest inflation data published December 18, 2025, by the U.S. Labor Department's Bureau of Labor Statistics...
www.usinflationcalculator.com
Food Price Outlook - Summary Findings | Economic Research Service
ERS research and reporting of the Consumer Price Index (CPI) for food contributes to an understanding of which food categories experience substantial price changes, how consumers spend their incomes on food, and how and why prices change.
Last edited:
I'm sure it has a lot to do with his role on the Nike Board of Directors and trying to help show confidence in the company. Nike replaced this CEO a little while ago & he's in the middle of his turn-around plan, but they've had some bad news lately.
Even if he were to double his money, it wouldn't make a dent in his net worth.
Some people made bad decisions in spelling; others didn't.
This is a really weird thing to say, somewhat akin to asking why olympic athletes work out. Aren't they strong enough?
Anyone who has any sense with money invests it. Even if your ultimate goals were charitable you'd invest any idle cash to amplify your impact as far as possible.
Because inflation would eat away at it.
It's generational wealth.