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Apple CEO Tim Cook Buys $3 Million of Nike Shares
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So he's becoming an executive of Nike after leaving Apple in summer 2026.
I wouldn’t read too much into it. Many public companies require board members to hold a certain amount of stock purchased with their own money, i.e. board members need to have “skin in the game”.
From Nike’s management proxy circular:
STOCK OWNERSHIP GUIDELINES FOR DIRECTORS
NIKE maintains stock ownership guidelines for all non-employee directors. Under these guidelines, directors are required to hold NIKE stock valued at five times their annual cash retainer. New directors are required to attain these ownership levels within five years of their election to the Board. Each of our directors has met or is on track to meet the specified ownership level.
investors.nike.com
From Nike’s management proxy circular:
STOCK OWNERSHIP GUIDELINES FOR DIRECTORS
NIKE maintains stock ownership guidelines for all non-employee directors. Under these guidelines, directors are required to hold NIKE stock valued at five times their annual cash retainer. New directors are required to attain these ownership levels within five years of their election to the Board. Each of our directors has met or is on track to meet the specified ownership level.
NIKE, Inc. - Investor Relations - 2024 Annual Shareholders Meeting
You're not wrong, but that's not exactly his department. As a rich person, he's insulated from many of our woes anyways :|
Both victim-blaming and support for Tim Cook stem from the same moral framework.
He bought stocks in wrong brand 😂
Watched a video about 2 guys counting sneakers in London - Adidas vc Nike, and Adidas won quite clearly,
I would say that goes with my oppinion too that Adidas are more popular today here. To not feed Timmy and be more trendy😉 my next sneakers will be Adidas. I have enough many Nike sneakers already. Europeans and americans are not the same types either.
Watched a video about 2 guys counting sneakers in London - Adidas vc Nike, and Adidas won quite clearly,
I would say that goes with my oppinion too that Adidas are more popular today here. To not feed Timmy and be more trendy😉 my next sneakers will be Adidas. I have enough many Nike sneakers already. Europeans and americans are not the same types either.
Let me explain. This summer, Bezos sold his controlling stake in Amazon. Now, Tim Cook is investing in Nike. These events suggest that many factors are influencing the future of the IT sector. No one knows what will happen with AI, "Bubble AI," Palantir, and other similar technologies. Dark ages are coming
Lots of studies over time show that insider buying produces excess returns in short and medium term. It is a positive signal for the company.
Conversely, insider selling does not correlate with anything meaningful. People have lots of reasons for selling independent of the predicted performance of the company.
Insider trades come with boundaries around when they're allowed to transact; require disclosure of the transactions; and cannot be made on the basis of Material Nonpublic Information.
Executives are encouraged to serve on boards of other companies for exposure.
Whether the CEO of a company is stretched too thin externally is the determination of the company's board.
Tim Cook himself reports to a board of directors, who themselves are also CEO of other companies, who understand the demands of such dual-roles. Do you?
The irony is you seem to equate quantity with quality yet you from your tag line you are likely writing from an Apple device. Most popular does not mean best, nor does it necessarily mean most profitable.
On topic, I think this purchase keeps him on the Nike board with an eye to staying relevant to the business community when he steps down as Apples CEO. He likes his influence more than his money.
I make my interpretations from my values, you make yours, simple as that,
I can appreciate my Apple-stuff and definitely not like Tim.
It works just fine for me. I had Apple-stuff long before Tim was CEO, so he is just someone who soon just past by.
Yes, agree Tim tries to stay relevant. To me he's just a beancounter.
He was selling short puts on NKE shares and collecting premiums for a while until it went ITM and he got assigned 3M worth of stock to his Schwab account. Now he is selling covered calls on NKE so one day you will see on the news that he sold X worth of stock.
Well, he probably uses a lot of Nike soles while rocking back and forth practicing his presentations.
$6 million is about 1/5th of 1% of his net worth (as calculated by Forbes), hardly an overwhelming endorsement.
Perhaps I was too subtle and assumed some critical thinking because what I said about the data you presented had zero to do with values and everything to do with your example suggesting quality was popularity as measured by units sold was short sighted and ran contrary to your owning and thus supporting Apple devices which don’t sell in the same numbers as PCs. Full stop. I am not surprised from that couch you only see a bean counter. Reality is he has successfully grown Apple to the global influencer it is today.
This is "news" because this is equivalent to insider trading… he is on the board so he knows what's happening and what's coming up AND he knows if his investment is public that will trigger an increase… this all does not seem legal.
No, it's not. Being a Nike board member, he filed his purchase with the appropriate regulatory agency (SEC). As he has done every year as a board member.
So he’s the chair of their compensation committee. This is why you never see these excessive pay packages for executvies ever cut and why in the 1960s the average CEO earned like 5x the average worker and now its 500x. They all scratch each other’s backs by serving on each other’s boards.
Excessive? What is a "proper" CEO salary, say, for Apple? A company wiith 164,000 employees the CEO is ultimately responsible for.
Pick a number, and explain why it's appropriate.
And... who is scratching the shareholders' backs? Because ultimately shareholders have the final say in CEO compensation packages in these publicly traded companies. Don't blame the players, blame the game. And we are all part of the game.
