No, why?
https://discussions.apple.com/message/25201971
I do my work in Bootcamp/Windows, and due to yet another 20 hour sync I had to take a day off. I'm talking to Apple engineers about this too, before you swiftly leap to other conclusions.
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Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'
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No, why?
https://discussions.apple.com/message/25201971
I do my work in Bootcamp/Windows, and due to yet another 20 hour sync I had to take a day off. I'm talking to Apple engineers about this too, before you swiftly leap to other conclusions.
"Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger."
These kinds of remarks always makes me laugh. This is so much PR talk, next to the doctrine, the silly key-words, many Apple employees memorize when having a personal chat with a customer; words like: amazing, incredible, best company, unbelievable, perfect. Etc.
Maybe because I'm Dutch and tend to be more calvinistical and down to earth when it comes to 'drooling' pr-sales remarks, these kind of remarks are just something I can's take seriously.
Don't get me wrong, I like Apple products, but when I enter the store in Amsterdam I always state upfront to any employee: save me the glorifying Apple = God speech, I'm here for this and that. Saves me times and quite frankly, they can appreciate it as well so I noticed ^^
These kinds of remarks always makes me laugh. This is so much PR talk, next to the doctrine, the silly key-words, many Apple employees memorize when having a personal chat with a customer; words like: amazing, incredible, best company, unbelievable, perfect. Etc.
Maybe because I'm Dutch and tend to be more calvinistical and down to earth when it comes to 'drooling' pr-sales remarks, these kind of remarks are just something I can's take seriously.
Don't get me wrong, I like Apple products, but when I enter the store in Amsterdam I always state upfront to any employee: save me the glorifying Apple = God speech, I'm here for this and that. Saves me times and quite frankly, they can appreciate it as well so I noticed ^^
I have a few friends who work at Apple and love it. They love the environment, they love their jobs (which they can't talk about much although I know what one of my friends does and most people here have seen his stuff) and two of them have been with Apple over 5 years so that says something if after 5 years they still love waking up and going to work.
Although I realize not all Apple Store employees may act this way, the ones I've dealt with here at home and in the few other stores I've visited (Chicago, New York) have generally been content to either let me ask for assistance or offer it to me without saying much or trying to sell me something.
I'm sure Ms. Kane is thrilled with the elevation and free publicity he just gave to her book -- one that likely would have been in the cut out bin in two months.
Why Apple PR allowed Cook to go public is what I'd like to know. It's clear Tim and Steve share at least one trait, a short fuse, but Steve could get away with it because of his magnetism. Tim has none and should stop trying to act like Steve.
The best and only way to refute Ms. Kane is not with words, but actions; i.e., proving her wrong. Can Cook do that this year? We'll see.
Why Apple PR allowed Cook to go public is what I'd like to know. It's clear Tim and Steve share at least one trait, a short fuse, but Steve could get away with it because of his magnetism. Tim has none and should stop trying to act like Steve.
The best and only way to refute Ms. Kane is not with words, but actions; i.e., proving her wrong. Can Cook do that this year? We'll see.
and you wonder if it will still occupy their minds next summer like the "cant innovate anymore, my ass" comment
It's not weird at all, I'm actually interested in learning what Tim Cook is talking about. I might disagree with the book but I actually strongly disagree with many of the most interesting books I read: you don't need to agree about something to find it interesting or thought-provoking.
It being nonsense is a matter of opinion and the CEO of Apple is definately not unbiased: he has clearly an interest in discrediting the book. This doesn't mean Cook is wrong or lying, there are many readers' negative reviews which support his opinion. But the few well-argumented reviews so far (which are the one I consider the most when I evaluate a purchase) tend to consider the book interesting.
Steve would have just called him an idiot. Tim is much more tactful
He is a she.
But it is interesting that Cook chose to respond to the book. Perhaps he wanted reassure the stock markets and Apple's employees. But I can't imagine it will help much. It is a debate about the future and as that hasn't happened yet, either side can argue till wit's end.
Agreed.
What actions would persuade you that Cook has the necessary leadership skills, and that Apple is not a "haunted empire"?
For myself, I would like to see Cook focus on the bottom line. Which is, the customer experience.
People buy things to be happy. I'd like to see Cook focus on that like a laser, make more people happy, and reduce the number of unhappy people who are losing the lemon lottery (getting products that aren't quite finished).
If Cook can make more people happy, the stock price will take care of itself.
In any negotiation, anger is usually a sign of weakness. Or perhaps the fellow is just exhausted, being CEO of Apple must be a handful.
Less than a grain of salt. Good book marketing to salt comments about her insight being the greatest thing since sliced bread.
I do agree that Apple has made some choices lately that don't seem to be in their best interest mostly with timing product releases. That said their lineup has become stale mostly because their #1 product the iPhone has been looking a bit stale compared to the competition. I have used android, iOS, and even windows phone 8 and to be honest windows phone may actually be the best OS if they just refine it a bit and get some more developers on board. It has the potential to be easier than android and more powerful than iOS. in Windows phone 8.1 I see they are adding some wallpaper options which is much needed and hopefully they also make it easier to move the cursor into the middle of a word
Sounds like it did touch a nerve, and I don't blame Tim Cook.
You can't believe Steve Jobs was the only man capable of being a CEO. Look at other companies that are successful at the moment.
Look at Apple at the moment, really look at it. The only thing that's changed is perception. Tim Cook hasn't changed anything major, he hasn't licences iOS to other hardware makers, or OS X to other PC makers.
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Too true. One of my friends handed there phone to me "How do you add a contact?"
It was a Windows Phone and it was impossible to figure out without a Google search. Most people have no problem using Android phones or iPhones out of the box.
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How can you say that? Go back and re-watch the iCloud keynote.
You can't believe Steve Jobs was the only man capable of being a CEO. Look at other companies that are successful at the moment.
Look at Apple at the moment, really look at it. The only thing that's changed is perception. Tim Cook hasn't changed anything major, he hasn't licences iOS to other hardware makers, or OS X to other PC makers.
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Too true. One of my friends handed there phone to me "How do you add a contact?"
It was a Windows Phone and it was impossible to figure out without a Google search. Most people have no problem using Android phones or iPhones out of the box.
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How can you say that? Go back and re-watch the iCloud keynote.
So you are buying it? I mean I know there are lots of people here who will gladly criticise Tim Cook for anything he does; they would have criticised him for staying silent, speaking up, whatever he does. And since he called the book "nonsense", they criticise him for creating interest in the book (I haven't actually read anyone here criticising him for saying something that isn't true - agreement seems to be universal).
But because of all that criticism: I don't care whether you are interested in this book or not. What I want to know is: Are you buying it? Anyone here: Have you bought this book, or are you actually going to buy it? Not armchair marketing strategist "people will be going to buy it because of stupid Tim Cook", but anyone actually buying it?
Perception vs. Reality
A book like this will drive a negative perception of Apple to millions. Everyone at Apple and stockholders should be very concerned about it. Media of every kind is hell bent on destroying the world to make a buck. It's unfortunate that everyone has a strong tendency to believe what they hear, read, and see.
A book like this will drive a negative perception of Apple to millions. Everyone at Apple and stockholders should be very concerned about it. Media of every kind is hell bent on destroying the world to make a buck. It's unfortunate that everyone has a strong tendency to believe what they hear, read, and see.
There's no negotiation. Like these climate change deniers on the Apple shareholder meeting: Cook isn't negotiating. If they don't like how Apple does business, they can leave. And apart from some fellow climate change deniers and apart from those who will criticise anything Apple does, Cooks anger at these people was very much appreciated. I have read lots of people posting things like "I really dislike Apple, but I totally appreciate Tim Cook for telling those people to shove it". That's universal.
Same with this book: There is no negotiation. The book is now in official Apple opinion "nonsense". What negotiation do you think is going to happen? As far as Apple is concerned, the story is over.
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Naah. Look wherever you want, there are nothing but negative reviews, and remember that Apple's CEO called it "nonsense". So to be taken seriously, the author would have to convince us that she knows more about Apple than Tim Cook, or that Tim Cook is a liar. I don't think so.
I don't think this book will make a huge PR dent.
I think many are ready to Eisner-style Apple - profitable, but not the same.
You are probably on to something - but as the old saying goes "If he can't take the heat in the kitchen he should get out".
I will most likely buy it but I'm not scrambling to get it as soon as possible either.