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Innovation is a personal moving definition. I still think they make the best products, but YMMV.


What else should happen? Apple should make $60B a quarter to show that market share means nada? Criticisms are easy. Positive, constructive, criticisms are tough. The entire Apple is failing but worth 1T doesn't really track.

And please, stop reaching through the ether to discuss Apple's business with Steve.

Stock price doesn't matter. Nokia, Motorola, RIM Blackberry, they all rode the wave and then just as quickly sunk to the bottom. You need customer loyalty. If you want to be the Starbucks of phones, be the Starbucks of phones. But that relies on a carefully crafted "illusion" of being better than everybody else. Starbucks' coffee isn't the best coffee, their IMAGE is the best image of coffee. That's how they charge $5 a cup or whatever. If Apple wants to maintain their luxury appeal to the masses, they can't keep Cook around when he's failed on so many fronts. The design just isn't there anymore...the keyboard fiasco, the battery recall and replacement fiasco...then extending to more devices. It's really sad when all of this is pushed aside because they beefed up prices to temporarily inflate profits. Their situation in China is an absolute mess, they haven't taken hold in the up and coming India market. I don't know. I'm not a psychic - but I feel like plenty of evidence is there that Apple has lost its way on innovation and design.

Remember this all started from one product, the "new" smartphone as imagined by Jobs. As long as Apple has no decent design team, the odds are there that some other company can come and pull the same thing all over again. We are one innovation away from Apple losing tons of market pull...and how can you prevent it, if you have no one at the company with talent or insight to design new things? It's whatever. I can see the writing on the wall but as long as profits are sky high apparently that means there is nothing to be done. *shrug* What a weird belief to hold...
 
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Stock price doesn't matter. Nokia, Motorola, RIM Blackberry, they all rode the wave and then just as quickly sunk to the bottom. You need customer loyalty. If you want to be the Starbucks of phones, be the Starbucks of phones. But that relies on a carefully crafted "illusion" of being better than everybody else. Starbucks' coffee isn't the best coffee, their IMAGE is the best image of coffee. That's how they charge $5 a cup or whatever. If Apple wants to maintain their luxury appeal to the masses, they can't keep Cook around when he's failed on so many fronts. The design just isn't there anymore...the keyboard fiasco, the battery recall and replacement fiasco...then extending to more devices. It's really sad when all of this is pushed aside because they beefed up prices to temporarily inflate profits. Their situation in China is an absolute mess, they haven't taken hold in the up and coming India market. I don't know. I'm not a psychic - but I feel like plenty of evidence is there that Apple has lost its way on innovation and design.

Remember this all started from one product, the "new" smartphone as imagined by Jobs. As long as Apple has no decent design team, the odds are there that some other company can come and pull the same thing all over again. We are one innovation away from Apple losing tons of market pull...and how can you prevent it, if you have no one at the company with talent or insight to design new things? It's whatever. I can see the writing on the wall but as long as profits are sky high apparently that means there is nothing to be done. *shrug* What a weird belief to hold...
Who says Cook is failing? Seems like he is successful. Based on his compensation board thinks he’s successful. YMMV though.
 
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Following Apple's announcement that Jony Ive will be leaving the company to start his own design firm later this year, there have been multiple reports speculating on why Ive left and his time at Apple over the course of the last few years.

The Wall Street Journal published one such report over the weekend, suggesting that after the release of the Apple Watch and its failure as a fashion accessory, Ive was dispirited and wanted to take a step back from day to day work at the company.

timcookjonyive-800x500.jpg

The report further suggested that Ive's hands-off approach was disrupting work internally as he failed to show up to meetings and failed to offer design team members the guidance they needed, particularly on the iPhone X. Ive was said to be frustrated with an increasing focus on operations over design.

Apple CEO Tim Cook, in an email to NBC News, called the story "absurd" and said that the conclusions drawn by the report "don't match with reality." From Cook's email:Apple last week said that Ive is leaving Apple to begin his own company, LoveFrom. Apple will be LoveFrom's first client, and Ive said that he plans to continue to work on Apple design projects.

Ive also said that Apple's design team is "stronger, more vibrant, and more talented" than at any other point in time, and that he has complete faith in future Apple products and the Apple design team.

Article Link: Apple CEO Tim Cook Calls Recent WSJ Report About Jony Ive 'Absurd'
[doublepost=1564713277][/doublepost]steve was a visionary and an inspirational leader who inspired people like sir jonathan to bring steve's vision to reality.
tim, on the other hand and no offence intended, is a manager and a bean counter.
sir jonathan has had his feet outside for sometime and the decision to axe his baby - the 12" retina MacBook - was the last straw i'd say.
just my 20¢ worth …
 
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