Here’s what happened, Tim put a lot of trust in Jony after he fired Scott Forstall. But Tim felt like he probably gave Ive a bit too much power: iOS 7 wasn’t a hit out the gate had major UI issues, 2013 Mac Pro which thermally designed itself into a thermal problem, the late arrival of the 2012 iMac; the Apple Watch first gen was pretty bad and waste in making a gold version without a clear vision of its intended purpose probably cost Apple a lot of money. Bend gate with iPhone 6 was probably another big one that probably pushed Tim into taking back some control.
Cool I believe felt like Jony was probably manipulating both him and the company in the wrong direction. I also think Cook felt like Jony could easily **** this up for everyone and decided that maybe it was best his energies put towards training new leadership, emeritus role, attending product launches and blessing products with narration.
This would at least give the impression to investors and users everything is ok.
To be honest, it’s a mess right now, because there isn’t that one voice reign things in and slap the operations and MBA when they try to weasel their way in.
Steve Jobs let Jony get away with some things consciously partly due to his love for him (G4 Cube, Hi-fi iPod,), but he knew when to tell him and the team you are losing the script.
I think that is what Jony truly yearns for and is missing at Apple: Vision, Guidance and Direction.
A bean counter and human rights activist jetting all over the world to collect awards and do speeches can’t give Jony that.