Much of what you say is true, but it focuses around the disappointment in the Macbook.
Apple can easily build those features ... it probably doesn't even cost much research dollars.
The more likely scenario is that Apple chooses not to ... and I don't think it's because they want you to buy two separate piece of hardware ("it must be a cash grab!") If they wanted to sell more laptops they would included a USB port; it would include a fatter battery etc.
Even though Apple has has grown the U.S. Mac market from <3% to over 12 (and still trending up), I don't think Apple is focusing on the Mac professional. It just happens that the Mac pro community is very vocal but represents a small portion of sales or even their customer base.
In fact PC's in generally is a stagnant low growth market. I believe Apple is betting on what it terms as the "post-PC" era. It's betting iPad/iPhone, wearables and services. So they are innovating in airpods, apple watch, etc. Consumer stuff.
Now, there are areas to criticize Apple: their Services strategy, their Music/Video endeavors and their lack of vision in "the home" - or basically anything Eddie Cue touches!
This is where the new money and competition is going as well, yet Apple doesn't seem to 'have it together' in these areas (or maybe they have something coming...)
Ok, The Surface is nice, lots of gadgets, cool. Mac is becoming more consumer based like an iPad (less power, less ports, less upgradable, etc) but they are innovating with touchID, touchbar -- it's just that many enthusiasts don't like those innovations (we want our magsafe back!).. My point is we can question Apple's priorities, but they are innovating.
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