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Not unreasonable. He has helped made Apple immensely profitable and it's only fair that he be reimbursed amply for his contributions.
 
Hey Timmy,
I've been a mac user for years, and converted about 20 people. There's used to be lots of people like me helping Apple out. That's a lot of money in your pocket. But with your new laptop is a joke. My wife just got the new SurfaceBook... way better than a mac:
- Has a magnetic power cord connector, you got rid of magsafe.
- Has a touch screen, way better than a tiny touch bar on a keyboard.
- Screen detaches to turn into a tablet with a different visual interface appropriate for a tablet. With your money sucking model, I'd have to buy a laptop and a tablet.
- Has a very nice pen. I'd have to get an iPad Pro to use a pen.
- Has the option for Nvidia graphics do do more pro level CUDA development. Apple no longer supports the Nvidia option.
- Has two full size USB ports, the new laptop only has the mini C.

You have ruined what used to be a great laptop. Stop acting like everything is magical. Let me know if I'm being ridiculous with any of the above features found on the SurfaceBook, but not on the new MBP.

You're last name should be Crook instead of Cook because you only work for investors, and not your computer customers who used to promote your products. Apple mac way more money than Microsoft, and look what you've done to show for it. I will no longer promote Apple. You do the math for the long term effect of the many people like me who used to help Steve Jobs out.


Hi Labeno,

This is my first comment in years. I have been following every Apple blogs every day for years and sold many Apple products to friends and family (without commission I might add :) ). I did so because I truly believed the company was at the top of its game and its products and service were far superior than their competitors.

But until recently, I can't say that I would recommend Apple products. Knowing myself, I will probably buy every Apple product out there because I always have knowing the quality of hardware and software and how everything syncs nicely with each other. However, the more I see what MS is doing, the more I see myself owning MS products down the line. I already use Win10 with Parallels and the OS is fantastic. And with their new CEO, MS is beginning to come out number 1 (if not, already).

Anyways, just had to let this one out because I 100% agree with you comment. I sold all Apple stock because I can't say I feel as excited or enthusiastic about the company as I use to.

Cheers (to our comments, not Apple)!
 
Wish he would 'cash' himself in. But probably no chance of that until the board wake up and realise Apple is losing it. TBH can't blame him and easy money.
 
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Yea Apple is a cash machine but in doing so they have lost that magic. An eco system that was exciting and cutting edge design. Saddens me I just don't feel the same way anymore...We all want the Apple we know and love back.
 
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Not unreasonable. He has helped made Apple immensely profitable and it's only fair that he be reimbursed amply for his contributions.
Profitability is the only thing he's done for Apple in his tenure that deserves rewarding. Cook is coasting on the legacy Jobs left him and it's running out. Mediocre updates to core products. Complete abandonment of core products (Mac Pro/Mac Mini). Mediocre software and no vision whatsoever. Cook can boast all he wants to about "Customer Sat" but the fact is that Emperor Nero is striking up his fiddle while Rome burns all around him.
 
Profitability is the only thing he's done for Apple in his tenure that deserves rewarding. Cook is coasting on the legacy Jobs left him and it's running out. Mediocre updates to core products. Complete abandonment of core products (Mac Pro/Mac Mini). Mediocre software and no vision whatsoever. Cook can boast all he wants to about "Customer Sat" but the fact is that Emperor Nero is striking up his fiddle while Rome burns all around him.

I don't consider the Apple Pencil, Apple Watch and Airpods mediocre.
 
Saving up for the new Mac Pro

Not in the Uk, price going up faster than he can cash in :p
[doublepost=1485331503][/doublepost]With his prime directive of profit, his done/doing well. The problem with the Steve ballmer approach is that that you screw the product pipeline by aiming for profits and being risk averse
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I don't consider the Apple Pencil, Apple Watch and Airpods mediocre.

Apple Pencil is great for what it does, not the way it charges and attaches to the device . Apple Watch....niche product , AirPods great for my purpose of gym. I really like the AirPods
 
There's a typo (or a mistake, at least) in the OP. He still holds almost a million shares, not 100,000. So he's sold more like 6% in the last week or so.

He's sold 10,000 shares per day each (week) day since last Tuesday. The separate filings have to do with timing requirements for reporting such transactions. It wouldn't be too surprising if we see another filing later this week. Or maybe it'll just be the 6 days of 10,000 shares sold per day.
he sold more than 50% of his stock last week in the article I read
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I don't consider the Apple Pencil, Apple Watch and Airpods mediocre.
You never talk about the mac...
 
I'm completely entrenched in Apple. I run my business with Logic. I'd be lost without my iPhone.

But I gotta scratch my head at why my 2012 rMBP seems more functional than 2017 offerings.

And they really lost me by removing the headphone jack from iPhones. I just can use what they're releasing these days.

Sucks.
 
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... My wife just got the new SurfaceBook ... Has a magnetic power cord connector, you got rid of magsafe.

What? I just checked and yes you are right. Its so tiny so something similar could have been done for the MacBook Pro as well. Shame Apple killed MagSafe. I consider it to be the single best laptop innovation since the trackpad.
 
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he sold more than 50% of his stock last week in the article I read
[doublepost=1485331676][/doublepost]
You never talk about the mac...

Then the article you read was mistaken. Mr. Cook sold about 4% of his shares last week and has sold about another 2% so far this week.

He also sold about 37% of his shares (net of tax withholding) last August shortly after those shares vested.
 
Trump's surrogates have announced their tax reduction plan is expected to be retroactive to 1-1-17. So these sales will be taxed at a substantially lower long term capital gains rate. Take his lead and consider selling long term capital gains in your portfolio and establish a new higher cost basis going forward.
 
Trump's surrogates have announced their tax reduction plan is expected to be retroactive to 1-1-17. So these sales will be taxed at a substantially lower long term capital gains rate. Take his lead and consider selling long term capital gains in your portfolio and establish a new higher cost basis going forward.
Repurchase the shares during the coming correction to improve your overall ROI.
 
... But it hasn't been losing steam. AAPL stocks is at the all time high since late 2015.

Cook's allocation of RSU (I believe) is in August of each year, he's been submitting plans regularly and like most officers of any company - regularly sells them off according to plan each year.
(Usually the officer of the company sell because they get they have to pay the taxes which is due the for that year the RSU is granted).

The most likely scenario, is his plan says to sell when stock reaches $120. $3.6M isn't much compared to his current holdings.

I believe this is the concept of running a company for profit. This means little is allocated for growth. This usually happens when a company is doing really good and then it's taken over by investor who want to ride the profit woe at the expense of growth and innovation. The idea is the investors keep the developer from doing real work, but have then do perceive work (putting on a new coat of paint) to provide the appearance of innovation. Customers trust the company so they just keep buying. This is what has been happening for 4 years. This can go on for more years, but eventually people realize it just an overpriced shiny coat of paint on an old product. Apple stock is doing well at this point, but it can't last forever.

So here's more evidence that it's happening:
Apple has more money than any other company, so innovation should be easy.
Microsoft has the surface book, with the following:
- 16 hour battery. new MBP claims to have 10, but in reality, using Pro level software, it only lasts about 3.
- magnetic connector for charging. new MBP got rid of magsafe, which was one of the best innovations
- Has a touch screen. No apple computer has a touch screen, but they are amazingily useful. Apple wan't you to buy a computer and a tablet (money grab).
- can detach the screen and then goes from desktop mode to tablet mode. This is awesome and can be done because it has a touch screen. This means you have two comfortable devices in one. Can't do this with the MBP.
- Has 2 full size USB 3 ports and a mini display port. New MBPs only have mini USB C ports, which are great ports, but require expensive adapter to connect to 99% of existing devices. Money grab.

I humbly challenge you to prove me wrong on any points that Apple is running for profit and not innovation.
Good stock prices can easily occur if you are also running for innovation, but that's not what is keeping the stock price up now.
 
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