... But it hasn't been losing steam. AAPL stocks is at the all time high since late 2015.
Cook's allocation of RSU (I believe) is in August of each year, he's been submitting plans regularly and like most officers of any company - regularly sells them off according to plan each year.
(Usually the officer of the company sell because they get they have to pay the taxes which is due the for that year the RSU is granted).
The most likely scenario, is his plan says to sell when stock reaches $120. $3.6M isn't much compared to his current holdings.
I believe this is the concept of running a company for profit. This means little is allocated for growth. This usually happens when a company is doing really good and then it's taken over by investor who want to ride the profit woe at the expense of growth and innovation. The idea is the investors keep the developer from doing real work, but have then do perceive work (putting on a new coat of paint) to provide the appearance of innovation. Customers trust the company so they just keep buying. This is what has been happening for 4 years. This can go on for more years, but eventually people realize it just an overpriced shiny coat of paint on an old product. Apple stock is doing well at this point, but it can't last forever.
So here's more evidence that it's happening:
Apple has more money than any other company, so innovation should be easy.
Microsoft has the surface book, with the following:
- 16 hour battery. new MBP claims to have 10, but in reality, using Pro level software, it only lasts about 3.
- magnetic connector for charging. new MBP got rid of magsafe, which was one of the best innovations
- Has a touch screen. No apple computer has a touch screen, but they are amazingily useful. Apple wan't you to buy a computer and a tablet (money grab).
- can detach the screen and then goes from desktop mode to tablet mode. This is awesome and can be done because it has a touch screen. This means you have two comfortable devices in one. Can't do this with the MBP.
- Has 2 full size USB 3 ports and a mini display port. New MBPs only have mini USB C ports, which are great ports, but require expensive adapter to connect to 99% of existing devices. Money grab.
I humbly challenge you to prove me wrong on any points that Apple is running for profit and not innovation.
Good stock prices can easily occur if you are also running for innovation, but that's not what is keeping the stock price up now.