Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac

[kirk.vino]

Apples to oranges!
One was a truly mainstream product. Especially, right at the beginning when it was subsidized and cost almost nothing with a carrier plan. The other one is a $4000 (after tax) niche gadget. I don’t see many regular people lining up to get a $4000 device. Also, can you put the VisionPro in your pocket? I don’t think so. I can’t really see how they could be comparable.

 

[citysnaps]

When the iPad was first announced it was the butt of a million jokes. People were ripping on it left and right...and look how that turned out. Never say never...

I remember all of the inane and juvenile comments.

"It's just a big iPhone." or "The name sounds like a feminine hygiene product."

 

[SFjohn]

But it lacks the mass appeal.

Similar to the 1st Mac & 1st iPhone… 😉

 

[k1121j]

I don’t understand the hate. It’s the first version and people are acting like the price is never going to come down, more developers aren’t going to make apps the VP, improvements won’t be made to the headset or the software won’t get new features.

Patience people. Wait on V2 or V3 in a few years if V1 isn’t your cup of tea.

I’m trying to remember prices going down pretty sure I paid like 500 for the first iPhone don’t recall it going down

 

[nfl46]

I’m trying to remember prices going down pretty sure I paid like 500 for the first iPhone don’t recall it going down

Do you think V2 will get higher in price? I’d hope not! Lol.

 

[boss.king]

Similar to the 1st Mac & 1st iPhone… 😉

We have very different recollections of the appeal of the first iPhone. The iPod, maybe, but the iPhone was incredibly popular from the beginning.

 

[contacos]

Ok but who cares how many patents this includes as a customer? What a random thing to say to justify a price

 

[daanodinot]

Of course, for us, the most important thing about Apple Vision Pro is how it enriches our customers' lives -- strengthening connection, unlocking potential, and empowering people to watch porn in new ways.

Quite the quote. /s

 

[boss.king]

Ok but who cares how many patents this includes as a customer? What a random thing to say to justify a price

They have to make it sound like it's a revolutionary new invention and not just a VR headset.

 

[19callum93]

Congrats Tim and the whole team behind it! 👏

 

[turbineseaplane]

Congrats Tim and the whole team behind it! 👏

Congrats on what exactly?
They wanted to make a revolutionary AR headset, but couldn't, and had to ship something so we ended up with AVP

 

[maxoakland]

I think it's more of an iPad than an iPhone

 

[tweaknmod]

The Mac was instantly desirable. The iPhone was instantly desirable.
These AR goggles? Most people aren’t even slightly interested in it.
Curious? Yes. Want one? No.

The Mac and iPhone were not instantly desirable to the masses - far from it.

They were desirable to tech nerds, absolutely, but that was a time when tech nerds were a small minority and nowhere near as mainstream as we are today.

 

[vertsix]

I got it. Couple things.

I used to be a non-believer. You can check my post history where I believed the Vision Pro was a meme. I even thought Apple should scrap it altogether and focus on its other categories.

I went to the Apple Store with my reservations and skepticisms. Tried it on. Did the demo. I was amazed by it. It genuinely got some wows out of me, especially for immersive sports content.

It still has its deficiencies out of a first generation product. The connector sucks. The battery is cumbersome. Passthrough needs far more improvement. But it's ****ing awesome so far.

If the right app support comes and challenges are resolved, I really do think it can be the next big thing.

 

[CarAnalogy]

This is definitely the beginning of the Tim Cook retirement arc. He launched the Watch, AirPods, AppleTV+ & Vision Pro product columns without Steve Jobs, and likely this will be used as the benchmark for the CEOs that come after him.

All of those things were talked about extensively by Steve Jobs except maybe the watch.

This isn’t a knock against Cook, because nobody else could do it either, but they still haven’t actually done anything that Steve didn’t already give them the ideas for. Credit to the execution of course, which is probably why Steve chose the operations executive. Steve already had a ten year plan, it just needed to be executed.

 

[maxoakland]

I’d like to see Federighi given the nod.

Isn't he in charge of the Mac? The Mac that's been sorely neglected with bugs left to linger for 18 months or more?

 

[SFjohn]

We have very different recollections of the appeal of the first iPhone. The iPod, maybe, but the iPhone was incredibly popular from the beginning.

Blackberry was the king of smartphones at the time, and the iPhone was ridiculed for its lack of a physical keyboard. It was said no one would want to type on glass at the time. No App Store, no copy & paste, the list of its lacks went on & on… Mind you I’m writing this from an iPad & typing on glass. 😉

 

[KanosWRX]

Lets be real.. Tim Cook is lying out his butt here. No one in their right mind thinks this, not even people at Apple.. they are trying to recoup any costs they can on a VR headset they started developing years ago during the craze and just like Zuck, trying to hype it. Don't get me wrong, I have a VR headset and love it, its a HP Reverb, use it for gaming.. but never would I think its for more then that.. maybe TV/Movies now that they are starting to get high enough resolution.. but collaboration no thank you! document writing, NO THANK YOU! Its a niche product and will never be an iPhone like product. maybe in 50 years ill be proven wrong, but not in this lifetime.

 

[vipergts2207]

Isn't he in charge of the Mac? The Mac that's been sorely neglected with bugs left to linger for 18 months or more?

He’s SVP of software engineering.

 

[d686546s]

I've been watching a few reviews and the media capabilities and projecting a monitor looks interesting, but then it still costs $3.5k, it's still heavy and it's still bulky. AR/VR as a concept I can definitely see, but the tech just isn't there yet.

 

[Deacon-Blues]

I do not get this product. I can’t think of a reason I would need or want this. And at that price, even the small subset of people who might have a use for it or a desire for it, there will be few takers. Thirty-five hundred dollars… that is just insane. I predict the Vision Pro will have a short lifespan on the Apple Store. That FaceTime avatar is just—it’s so bad.

 

[hans1972]

When I complain about Tim Cook and Apple I am talking about how I am affected and no Apple defender can say I don't have a legitimate right to do that.

So, how are you affected by the AVP if you don't buy it?

 

[Kottu]

Who else wants to see a reaction from Steve Ballmer over Vision Pro?

 

[maxoakland]

Apples to oranges!
One was a truly mainstream product. Especially, right at the beginning when it was subsidized and cost almost nothing with a carrier plan. The other one is a $4000 (after tax) niche gadget. I don’t see many regular people lining up to get a $4000 device. Also, can you put the VisionPro in your pocket? I don’t think so. I can’t really see how they could be comparable.

The thing about the iPhone was that it solved problems millions of people had. Biggest one was in the presentation Steve Jobs made: It was a device that could combine three (or more) devices millions of people already owned into one compact device that was easier to use than the competition

That's not what Vision Pro is. It's nothing like that product at all. It seeks to create a new product category for people to integrate in their lives. More like the Macintosh in ambition, but AR isn't anywhere near as integrated into people's business, education, or personal lives as PCs were when the Mac came out

The only way it would be equivalent is if AR/VR goggles were mandatory in business, very common in education, and increasingly common in people's homes, then AVP came along with an interface that was easier to use than every competitor.

But that's not the case at all. I don't know much about the competition, but I do know from reading about it that the AVP seems complicated, finnicky, and has a lot of missing obvious features

At this point it's hard to tell if the AVP is woefully undercooked or if it has the typical 1st gen issues most Apple products have. But I think it's a very niche device and I think that's a good thing because we don't need more technology in between us and the world. At best I think this is going to be another iPad in that it doesn't take the world by storm but some people love it

 

[platinumaqua]

I think this is closer to iPod Hi-Fi or HomePod (regular) than iPhone/Mac