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Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac
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If this were less than $1000, I'd say maybe...?
At $3500, this thing is dead in the water.
At $3500, this thing is dead in the water.
Apple definitely knows how to drum up hype, even when it’s for a device most people won’t even consider buying any time soon.
I love its potential, but for now it’ll be for tech enthusiasts that want something different (“Think Different”) or want the best way to watch 3D movies at the moment or just like the idea of escaping from reality for a little bit. Maybe all three of those things.
A lot of people are saying this is just the beginning, and I hope it is the beginning of something new and exciting. I just hope developers don’t wait too long before launching apps for this device. Striking while the iron is hot is very important here. Look at Sony’s PSVR2. It’s about a year old, and mostly forgotten. All because it lacks content.
The moral is, Apple, keep hyping this thing up and maybe people will believe the hype. Hopeful Apple’s enthusiasm becomes more justified over time. For now, they’re praising an expensive vessel without much purpose.
I love its potential, but for now it’ll be for tech enthusiasts that want something different (“Think Different”) or want the best way to watch 3D movies at the moment or just like the idea of escaping from reality for a little bit. Maybe all three of those things.
A lot of people are saying this is just the beginning, and I hope it is the beginning of something new and exciting. I just hope developers don’t wait too long before launching apps for this device. Striking while the iron is hot is very important here. Look at Sony’s PSVR2. It’s about a year old, and mostly forgotten. All because it lacks content.
The moral is, Apple, keep hyping this thing up and maybe people will believe the hype. Hopeful Apple’s enthusiasm becomes more justified over time. For now, they’re praising an expensive vessel without much purpose.
The Mac and iPhone were both solving existing problems in the marketplace. The computers at the time were predominantly for business use and rather bulky. Apple redefined what a PC was and captured an unserved market. The “smartphones” at the time were not smart, they had a basic screen w/ a keyboard, antenna, and a clunky OS that catered to the carriers. At that time Apple was truly innovative, creating product categories that others companies just didn’t see. Fast forward to the AVP. Yes there is massive innovation on the technology side. 10+ years worth, but the AVP is not solving a problem voiced by consumers. It’s a massive roll of the dice for Apple. Consumers are currently not sitting around wishing for a product like this. Yes there are great headsets out there that allow you to design and create in a 3D space, but Apple is betting on this being a household item.
The amount of advertising and PR surrounding this launch is massive and all driven toward consumers. Apple will be successful in selling these initially to a select few who see the novelty, but continued sell through is a reach at this point.
I’m trying super hard not to channel Steve Ballmer here as I am an Apple fan, but don’t see this product as another iPhone or Mac.
The amount of advertising and PR surrounding this launch is massive and all driven toward consumers. Apple will be successful in selling these initially to a select few who see the novelty, but continued sell through is a reach at this point.
I’m trying super hard not to channel Steve Ballmer here as I am an Apple fan, but don’t see this product as another iPhone or Mac.
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Apple's success is built on consumer electronics that are expensive, often quite expensive, but for the most part within what most people can aspire to.
People want this to be the new iPhone, and it just might be, but it could very well turn out to be the next Mac. People here keep saying not to worry because the first Mac was just as expensive, if not more so, but neglect to consider that while Apple revolutionised home computing, it swiftly priced itself out of that market that was swept up by Windows PCs.
If they want this to be a success the price will have to come down -- a lot.
It's like a display for your eyes.
EyeSight is awful, the ergonomics are terrible, battery life is poor, and using your eyes as a cursor with your fingers as a mouse button are going to be major reasons for people to give up on it and send it back.
Tim Cook thinks we are idiots, yeah we see you with your 20 cent great cuts trim and your poverty payless shirt that has a white stain on it. Dude is laughing all the way to the bank. This was always his vanity project.
Dude is like a Batman villain. Dude schemes and is a scammer.
Dude is like a Batman villain. Dude schemes and is a scammer.
That definitely wasn’t the vibe where I was. There was lots of excitement for multitouch (although it was hurt a little by the lack of apps and features like copy/paste). Most of the techie and non-techie people I knew wanted one, even if the price kept a lot of them away.
A lot of Apple's resources being diverted from their other products. They do make the impression of being stretched thin.
Speculators invest in potential. Consumers buy a finished product.
Why pay when a simple change of software will solve the situation.
Strange why is Apple paying Qualcomm for use of their modern.
I think Steve calling it "Mac OS X on the go" is what sold the hype for a few months. People literally thought it was OS X Tiger on a phone.
I felt like I was going blind using it, eyesight is awful
This is the end of Apple as a cool company.
It's over it's all downhill. Tim Cook is a hack.
It's over it's all downhill. Tim Cook is a hack.
Tim is not in touch with reality and to be frank, he knows this is not going to be as big as the iPhone, but he has to make every effort to prop up sales.
Here is why the Vision Pro isn’t the same “moment” as the iPhone.. Everyone can use an iPhone, even the visually impaired (like me). If I wanted to try to use a vision pro, I would have to order custom lenses - and that’s even if they could make them with my -13, -14 prescription. My iPhone, I just zoom in the text - easy enough!
Kids, grandparents, anyone can use an iPhone. I cannot even imagine trying to explain to my 70 year old Dad how to use a Vision Pro.
The other big difference is the iPhone was really a first of its kind. Vision Pro is a late comer to an already established market. It lacks the wow factor like the iPhone had at its launch.
I‘m sure the fanboys will flame me and that’s fine, just calling it like I see it (with what eyesight I have left)..
Here is why the Vision Pro isn’t the same “moment” as the iPhone.. Everyone can use an iPhone, even the visually impaired (like me). If I wanted to try to use a vision pro, I would have to order custom lenses - and that’s even if they could make them with my -13, -14 prescription. My iPhone, I just zoom in the text - easy enough!
Kids, grandparents, anyone can use an iPhone. I cannot even imagine trying to explain to my 70 year old Dad how to use a Vision Pro.
The other big difference is the iPhone was really a first of its kind. Vision Pro is a late comer to an already established market. It lacks the wow factor like the iPhone had at its launch.
I‘m sure the fanboys will flame me and that’s fine, just calling it like I see it (with what eyesight I have left)..
When has ANY price come down for ANY product since the first iPhone debuted? I have had every iPhone ever, and I never paid less than the previous year. The same - or more.
Tim slapping himself on the back is such cringe. Very on-brand for him.
Sales 101: Show the product, let the audience say wow. A great salesperson never says wow.
Sales 101: Show the product, let the audience say wow. A great salesperson never says wow.
I would say that’s a big IF—if technology reaches the point where it can be miniaturized sufficiently to fit into something on the same level as a large pair of immersive glasses at a fraction of the weight of the AVP. Something that would be easy to flick off and on, and can be worn for hours at a time without making the wearer look like a doofus. Which I think is the point most consumers MIGHT be interested in this type of device for anything other than short periods of gaming or watching season 3 of Ted Lasso projected onto their ceilings.
To get there, it will require significant advances in various technologies such as nanotechnology, quantum computing, new battery technologies, and photonics, along with advances in different material technologies. People claiming that we’ll be approaching something like that in 10-15 years, or by “generation 4”… I’d like to share a toke of whatever it is they’re smoking because it must be powerful stuff.
I'm skeptical as to whether or not this will succeed - I'm evenly torn between agreeing with the haters and seeing this as the beginning of a "computing revolution".
That said, I think the best Apple product under Tim Cook has been the AirPods (specifically Pro 2). In an age of buggy MacOS and iOS, AirPods are the only one of their products I use that truly "just works". I'm considering a watch but I won't buy one until they bring back the blood oxygen feature (FWIW not on general principle but because I want that feature). It's also important to note that, unlike the iPhone, both the AirPods and Apple Watch product lines have serious competition (especially from Sony and Garmin).
Cook has done a great job running the company (as is clear from their bottom line) but we're in a world now where new groundbreaking tech isn't that impressive anymore because we've been seeing "new groundbreaking tech" for so many decades, the tech getting exponentially more groundbreaking with each passing year, that nothing is a surprise.
That said, I think the best Apple product under Tim Cook has been the AirPods (specifically Pro 2). In an age of buggy MacOS and iOS, AirPods are the only one of their products I use that truly "just works". I'm considering a watch but I won't buy one until they bring back the blood oxygen feature (FWIW not on general principle but because I want that feature). It's also important to note that, unlike the iPhone, both the AirPods and Apple Watch product lines have serious competition (especially from Sony and Garmin).
Cook has done a great job running the company (as is clear from their bottom line) but we're in a world now where new groundbreaking tech isn't that impressive anymore because we've been seeing "new groundbreaking tech" for so many decades, the tech getting exponentially more groundbreaking with each passing year, that nothing is a surprise.