But they are going into an AR world with a VR headset, that's what I find a bit baffling. IMO they should have made a really great AR set of glasses with strong development, the "killer app" would simply be an overlay over the world with stuff you already find in Apple maps and Google. But that's just me, heck if I know more than a trillion dollar company and its marketing team!! We'll see if those industrial, specialized users are enough to make Apple a profit worthy of them, I don't know how that profit ratio works out versus having something very mass market driven like the iPhone. But again, no disagreement, the devs will make this product segment. I just hope there is something magical about Apple devs that the other VR devs, who have been working on VR for years now, haven't thought of.
I think much of the iPhone's success was also simply based on popularity and Apple's approach to marketing themselves as a premium brand which people flock to in large part because it's important to have that Apple logo somewhere on your person. Similar to the iPad being dumbed down I feel the iPhone dumbed down the smartphones of the time, but I'm obviously wrong from a consumer point of view because simplicity is exactly what consumers wanted. Premium segments at much higher price points are where it's at these days, and Apple painting the VP as the most premium option is, of course, part of their strategy.
