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Upgrading old ones forever, plus dabbling here and there in new categories. If it was so easy to
launch killer products and game changers everybody would do it.

You can always launch your killer product that you have thought of.

this is what I expect from the richest company in the world. the times are a' changing my friend. have a look at microsoft. it is not easy to stay on top forever. I'm wondering how the iPhone 32s will look like ;-)
 
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Meanwhile, Apple Store retail employees, who puts up with the most crap of anyone in the whole company, makes $16 per hour in San Francisco.
...and have the least skill of anyone working at Apple. They should be grateful to earn $16 for an entry-level sales job.
 
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Will have 16 gigabyte default option

For real.

When will the 16 GB defenders ever realize it's not enough storage? If you use a smartphone the way it's intended to be used, 16 GB is not enough storage. By intended usage, I mean actually using the phone so it has more capabilities than the average flip phone. The people who buy a smartphone to put facebook on it as their only app outside of the pre-installed apps and only use it exclusively to text and call (and check facebook a couple of times a day) aren't using a smartphone for what it's intended to be used for. Sure an iPhone is a phone, but you're paying a premium to use banking apps, games, Microsoft Word, take pictures, put music on it, and use mobile payments.

If you aren't using the phone to the point where you have to charge it once a day, you're not someone who should be using a smartphone in the first place. You're simply wasting your money.
 
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Meanwhile, Apple Store retail employees, who puts up with the most crap of anyone in the whole company, makes $16 per hour in San Francisco.
Per Googlefu: San Francisco/Minimum wage = $12.25

$16 sounds pretty decent. You might think it is low, but it is a low skill job. Is it really that hard to sell an iPhone to someone walking in wanting one? I know they do more than that, but it is just a retail job. There are plenty of places to understand the economics of retail work; I'm not getting into that.

Edit: quoted wrong person.
 
I wouldn't normally say this about CEO compensation, but Tim actually seems like he's underpaid. Clearly he's bringing tremendous value to the company, which continues to be the largest (by market cap) and most profitable of any industry on the planet. Some CEOs get paid a LOT more than this, for doing highly questionable and even downright evil things. I wouldn't put Apple in that category, no matter what you want to say about Chinese labor, blah blah blah.

GIVE TIM A RAISE! Or at least more stock!

I agree - Tim brings in billions for Apple and stays profitable and makes 10 million. Then you have these scum CEO's who lay off people, make crap products, or do shady things, and give themselves a lot more with huge bonuses.
 
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You know what is crazy, the CEO of Blackberry earned 83 million in 2015 and that company has underperformed for years now.

Of course that may have been 83 million in Canadian funds, which is only worth about 10 million US these days.
What? Has Blackberry even earned 10 million US$ last year?!

I've never bought stock and I have no clue how to do it but seeing Apple below $100 makes me want to buy some. That valuation is just... comically wrong.
 
Yes it has.
It's gone from a high of 133 last year to 100 today.

That's the thing I'm not getting about this: Apple's stock is down like 20-30% from where it should be.

The Apple Watch has been a bit pathetic: they marketed is as a luxury fashion device, and sales haven't been good. They've been having massive flash sales which is something Apple NEVER do. That $50M Mrs Ahrendts got probably compares favourably to total watch revenues. The app development platform is so limited that basically nobody cares about it now; you don't have the tools to be creative.

The AppleTV was similarly disappointing. The future is Apps... That somebody else will hopefully make using yet another half-baked and very limited platform. Less limited than the watch, but still not a great enabler of creativity. No content push, and that might explain why I don't actually watch anything with it.

Both of those products were apparently multi-year projects where Apple waited to "get it right", and on neither occasion would I say they did. Apple usually has lots of style, but also the substance of a good and imaginative product underneath it. This year they didn't - they just had style, and when you fail to back it up it looks like arrogance.

That's not to mention the new MacBook: I don't like it. The 1 USB thing is trying to make a statement at the expense of practicality, and the new keyboard is horrible.

Oh yes, and there were new 'Magic' accessories. Prices you just frankly will not believe; long-requested requests like backlighting and TouchID ignored.

The only thing that kind of worked out for them last year is that the public didn't immediately dismiss 3D Touch as a gimmick -- they see some kind of vague value there, so that was some good (not amazing) news for the iPhone 6S.

As a shareholder, I think they screwed up 2015. The products were mediocre across the board. A company like Appoe needs to at least be seen as the best, and when they put out products like they did this year I fear that perception will sink. 2016 could be a make-or-break year for Apple: if the Watch and AppleTV don't become great products, they're going to quickly turn from creative geniuses to arrogant morons in the minds of the public.
 
If rumours are anything to go by, it looked like Cook had to choose between Forstall and Ive.

You think Tim Cook choosing Steve Jobs' 'closest friend', his 'spiritual partner' who Jobs reportedly never had to explain design things to, but who just 'got it' was a mistake? Or should he have picked the man who was head of iOS when Maps was released yet refused to acknowledge the mistake?

Its sad if that is the case, a company as huge as apple shouldnt have to choose between 2 talented people
 
The 1 USB thing is trying to make a statement at the expense of practicality

At least I will still be able to use my expensive Sennheiser headphones with a standard 3.5mm jack on the iphone 7 and future Apple products. Wait...
 
I've been saying for a long time that every time I see someone making the statement "If you don't like [xxx] go elsewhere" I think it's something MySpace, BlackBerry and Yahoo! used to say a while ago. The removal of 3.5mm jack might become the "feature" of iPhone that Apple fanbois will applaud (and already do despite the fact it's a mere rumour), and regular buyers will simply go and buy a Scheissung instead.

2016 will be a very interesting year for Apple. Most of their products are on the brink of either becoming impossibly good, grossly overpriced crap or, of course, getting modest updates along the lines of "the fastest iPhone yet with apps opening 1.2x faster than on a 6s!". Having said that, their shares are still grossly undervalued.
 
Jony Ive was Jobs spiritual partner in hardware design only, not software interface design. Steve Jobs was a devoted skeuomorphisict. Maps wasn't a mistake. It just needed some time to correct the database. Now it's just fine, as it was foreseen. And in my opinion Apple Maps has become better than Google Maps.

Fair enough but if one perso had to go, wasn't it better that it was Forstall? Even if you think putting Ive on the software team was a mistake?
 
For real.

When will the 16 GB defenders ever realize it's not enough storage? If you use a smartphone the way it's intended to be used, 16 GB is not enough storage. By intended usage, I mean actually using the phone so it has more capabilities than the average flip phone. The people who buy a smartphone to put facebook on it as their only app outside of the pre-installed apps and only use it exclusively to text and call (and check facebook a couple of times a day) aren't using a smartphone for what it's intended to be used for. Sure an iPhone is a phone, but you're paying a premium to use banking apps, games, Microsoft Word, take pictures, put music on it, and use mobile payments.

If you aren't using the phone to the point where you have to charge it once a day, you're not someone who should be using a smartphone in the first place. You're simply wasting your money.

When will 16GB attackers realize that not all users use watch in similar fashion? My Mom is now on her second iPhone (my hand me down 6 64gb). She will probably never download more than 1gb of Apps. But even if she had bought the phone it would not have been a waste of money because the camera is important and very nice, the ease of typing text messages and emails is important and not doable without a smartphone, and the ease of iOS is important. 8gb would be fine for her. She never used that much on her iPhone 4 and I doubt she will use that much on this phone.

For many users 16gb is basically infinite storage for their smartphones. It isn't a tragedy that it wasn't upgraded. For me the second level phone has always been the sweet spot. 64gb is fine for me. I'm not even close to using it all on 6S. I will target that amount for the 7 later this year as well.
 
Tech company stops innovation when appointing a normal professional manager as CEO who knows nothing about technology.
 
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You earned your money Tim ! Could you explain why Angela gets paid so much ? Retail experience has gone backwards for product launches in my experience.
 
...and have the least skill of anyone working at Apple. They should be grateful to earn $16 for an entry-level sales job.

Yup... It's retail. No one is forcing anyone to work at an Apple Store. Don't like it? Work retail anywhere else in SF. If you think you'll be pulling more than that at any other retail store, you're dreaming.
 
That's not to mention the new MacBook: I don't like it. The 1 USB thing is trying to make a statement at the expense of practicality, and the new keyboard is horrible.

The one port makes the statement 'we think wireless is the future'. If you don't think the MacBook fits your needs, they updated the MacBook Air and Pro, too.

It's like when they released the MacBook Air without an optical drive and everyone called them crazy. You could still buy a white MacBook or a MacBook Pro.

When Apple took the optical drive it of the MacBook Pro with the Retina models in 2012 people were less shocked, and even then Apple refreshed the older MacBook pros just in case.

If Apple had removed all ports from all their computers, or discontinued the MacBook Air you'd have grounds to complain. Now there's a product for people who don't plug much into their laptop, and a reason for third parties to make wireless accessories.
 
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