Cook certainly does. He drives one of the most successful tech companies in the world, with 164,000 employees, selling 600,000 iPhones per day (on the average), and having 1+ Billion active and repeat Apple customers, who purchase Apple products year after year after year.
Sometimes an expense sends outlandish at first until you consider the cost of not paying the expense. When I worked at a commercial nuclear port plant, we needed a particular pump motor that was designed to work in a system related to nuclear safety. It was a relatively small pump, in a system that, except for testing, would hopefully never be needed.
A replacement motor was found at another site and a jet was chartered to fly the part from two states away to the site. Rumor was that the charter jet cost $30k. Outlandish? Maybe but when you consider that without that motor the plant was not allowed to operate and was losing thousands of dollars every hour it wasn't operating, that $30k was cheap.