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Can I give you an advice? Dump those shares! It’s peak Apple and it will only go downhill from here.
Not to worry. I have a stop-loss order to automatically protect profit. If Apple share price should drop below a level that provides a 100% return on investment, APPL shares get sold immediately. But that has never happened.
 
ONLY HE? Who's saying that? Be specific. He is very well qualified, which is supported by Apple's massive success.

I'm sure there are others as well. Especially other senior management inside Apple. They'd no doubt manage Apple in the same manner as Cook. With 1+ Billion active and repeat happy customers it would be very foolish not to.
It’s true what you say, but a lot of what some people think is that he’s freewheeling a little bit on already working products on people already entrenched. Apple and iPhones etc remain cool, and it does have something to do with him, but it’s not him that made it so. He has not particularly innovated as ceo, not in the way other companies have (not necessarily phones). He’s done well and I like him and I like Apple, but it’s been a while since something interesting has come from them, something I want to buy. It’s incremental (still great) products. Not something that everyone immediately wants to buy and dominates a new sector for them. Not much of that from him.
 
I am European and totally agree with their plans.
I am not European and people complain about the quality of software? Part of the blame, imo, is the EU.
About those “billion+” active Apple users… how many of them have really old gear?
Doubt many iPhone users have really old iPhones prior to the iPhone 8.
And with that I also like to see the numbers of switchers coming from Android and vice versa.
Me 2. But that is secret info.
I only hear Timmy saying the numbers new to iPhone and Mac. Never the ones who are leaving.
Why would Mr. Cook say those numbers?
More and more people I know are switching to android. But in Europe Android has always been the dominant player.
Well that’s some great anecdotes. Thanks!
 
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I have to admit -- I'm getting a chuckle out of this notion that Tim Cook is so uniquely talented that ONLY HE ... out of the entire world of options ... could have navigated Apple, financially, to this current point

I hate to break it to folks, but literally nobody is that special of a unicorn -- nobody
Not even Warren Buffet or Steve Jobs. Got it.
 
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I want to like the AVP. I don't dispute the advances they're making in that niche genre. But that's all it is ... a niche product providing a service to who, really? 10 gamers in Silicon Valley with disposable incomes? US Military pilots?

The product fails miserably as an affordable, Google Glass or Meta glasses wearable for the average consumer. Currently, I don't think average Apple enthusiasts are willing to shell out thousands of dollars for eye tracking and gesture based functionality just yet.

Smaller, and more subtle, with just the right amount of marketing, partnership with eye glass manufacturers, and the real Vision sector - optometrists, and this product could one day emerge from Apple's money pit.
I’m relatively low income, but I live in a city with great public transportation and have no car to spend on. I’m merely frugal and enjoy saving up so I can occasionally splurge on Apple goodies. The AVP was half the price of the original Macintosh given inflation. For what it is, it’s a bargain. Without it you’d likely never get to those cool glasses you’re imagining. The interface and OS is the killer app. As Apple adds more content it will continue to improve. Right now I have a heart surgery next week and I’m looking at a 3D functioning heart from inside & out as it beats to visualize what will be happening to me. It’s been hugely educational and given me insight into my own body in a way that no textbook or movie could. It’s worth every penny and if Apple builds another with an updated chip (for ray tracing & shaders) I’ll buy another and give my current one to my spouse. 👍🏻
 
Hmmm...so hard to wrap a head around this. This is where a number of senior level tech advisors supposedly only received a 1.7% increase in pay for 2024. I wonder if he is even aware of this and how one can live barely week to week.
 
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Hmmm...so hard to wrap a head around this. This is where a number of senior level tech advisors supposedly only received a 1.7% increase in pay for 2024. I wonder if he is even aware of this and how one can live barely week to week.
Well for all I know he's giving a lot to charities to help out such people barely getting by. I have no idea so I can't really praise or complain about him.
 
You haven’t answered my questions:

You haven’t named any true innovations from Apple during the Timmy era and

If you can’t answer the above, someone else can?
Apple Watch

Another question and a bit of topic:
What’s the benefit for Apple as a very rich company to have shares and deal with shareholders?

Aren’t they better off as a private company?
It enables them to grow to the value they have.

Benefits
1) people buy shares, share prices go up, value goes up.
2) shares get split, creating more and then the cycle continues. Value goes up.
3) more accountability as a result of having investors.

Disadvantages
They don’t get to do exactly what they want and they are obliged to just make money whilst also doing other stuff.

That’s Cool’s skill and the difference between him and Jobs. I don’t think Jobs cared about shareholders, or at least he would be prepared to let them lose money. That’s why Apple is in good hands with Cook.

Jobs also said you cannot 'keep doing what you did at the beginning'. That’s what happened to Xerox and why they failed to grow. (Est value of $1B)
 
I’m relatively low income, but I live in a city with great public transportation and have no car to spend on. I’m merely frugal and enjoy saving up so I can occasionally splurge on Apple goodies. The AVP was half the price of the original Macintosh given inflation. For what it is, it’s a bargain. Without it you’d likely never get to those cool glasses you’re imagining. The interface and OS is the killer app. As Apple adds more content it will continue to improve. Right now I have a heart surgery next week and I’m looking at a 3D functioning heart from inside & out as it beats to visualize what will be happening to me. It’s been hugely educational and given me insight into my own body in a way that no textbook or movie could. It’s worth every penny and if Apple builds another with an updated chip (for ray tracing & shaders) I’ll buy another and give my current one to my spouse. 👍🏻
I like that people say "AVP" needs a killer app? But you’ve said that the interface is the killer app.

Nothing else on the market like that at all.

So, @HJM.NL , there’s another of the innovations whilst Cook has been boss man. The next innovation is for people to come up with applications that are going to be able to use it. We're stuck in this stupid bias of Keyboard and Mouse/trackpad. Who is clever enough to use the technology Apple has designed or are Apple too many years ahead for others to get their limited brains to think if things advanced enough?

Good luck on your surgery next week @SFjohn
 
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Than I’ve a harder question for you 😊Can you list a dozen innovative products that weren’t already on the market developed under Timmy’s leadership at Apple?

That's not innovation but invention.

Innovation is to take something which already exists and improve it or find new uses for it and thus gaining some (economical) benefit. Or combine existing things into a new thing with new uses which also gains economical benefits.

Apple is usually bad at invention and good at innovation which is why I like Apple since I don't like new things to often.
 
That's not innovation but invention.

Innovation is to take something which already exists and improve it or find new uses for it and thus gaining some (economical) benefit. Or combine existing things into a new thing with new uses which also gains economical benefits.

Apple is usually bad at invention and good at innovation which is why I like Apple since I don't like new things to often.
And by that definition of invention (which I largely agree with) nearly everyone is bad at it. How often does ANYONE come out with something that's not just a better version of something we've already had.
 
Than I’ve a harder question for you 😊Can you list a dozen innovative products that weren’t already on the market developed under Timmy’s leadership at Apple?
What a silly question. Can you list a dozen innovative products developed by any single tech company during the same timeframe? Maybe drop that down to 10. No 5. How about 2?
 
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What’s the benefit for Apple to sell shares and have to deal with shareholders?

Products that enrich peoples lives is a phrase Timmy is always telling as a mantra.

Siri and the closed Apple ecosystem isn’t enriching my life and their steep prices neither 😂

You seem to think that Apple can choose to not have shareholders. Apple can't since the shareholders are the owners. Also, unless you're very small it's almost impossible to run a business without being an incorporated company.

The shareholders are the owners of the companyThe benefit of being publicly traded is for the owners and investors to be able to profit by having a huge market to sell their shares. Those who buy those shares do it because they can also sell it shares easily later.

It also offers a company a quick way to raise money if necessary.

Companies do not exist for the benefit of their customers or employees but their owners. If you treat companies as mostly selfish entities, you'll do much better. If Apple doesn't enrich your life with their products or provide value, you shouldn't become a customer. Or if you're already a customer, buy something else next time.

Over time you'll be free from Apple.
 
Innovation is to take something which already exists and improve it or find new uses for it and thus gaining some (economical) benefit. Or combine existing things into a new thing with new uses which also gains economical benefits.


Hard to parse -- lots of overlap here

Screenshot 2025-01-11 at 16.33.58.png
 

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And by that definition of invention (which I largely agree with) nearly everyone is bad at it. How often does ANYONE come out with something that's not just a better version of something we've already had.

Samsung did it sooooo many times. They’ve gotten better tbh. But they aren’t actually innovating. Just ironing out their crap.
Hard to parse -- lots of overlap here

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It’s about change, not reinvention. It’s about progress.
 

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The customer should always be able to decide without feeling trapped and locked in. That’s the problem for me and is making it hard to switch.

No, they shouldn't. Change shouldn't be frictionless and almost never is.

Customers can change and the friction of change will be worth if it the competing product or service is much better. If it isn't, well, no harm in staying with Apple.
 
Unless and there are tons of others with the same experience:


And you link to one person who writes: "To anyone looking at the Apple ecosystem [...], I must say I personally find it wonderful."

It would cruel to make it easier for such a person to escape something which is wonderful.
 
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No, they shouldn't. Change shouldn't be frictionless and almost never is.

Customers can change and the friction of change will be worth if it the competing product or service is much better. If it isn't, well, no harm in staying with Apple.
And that friction or "locked in" feeling exists for all Windows PCs as well. How many Windows users have we heard say they don't want to move to a Mac because they are familiar with Windows and don't want a learning curve. Windows PC may seem less locked in only because you can move to another make that also runs windows but you're still limited unless you accept that friction.
 
And yet my once wonderful M1 Mac is a buggy mess now because I stupidly upgraded to Sequoia. And applications I once knew how to use on MacOS and iOS are changed for the worse, with new nodescript icons and hidden features.

And now the larger screen phones have smaller text interfaces than the smaller phones making them harder to see without using the larger text, which now completely screws up the interface. And more and more websites are completely unusable on iOS now as forms can’t be completed.

That’s all from 2024. That’s all released under his watch.

If you upgrade to a new version, you must take the responsibility that things change. If you had prepared yourself you probably could have reverted back to the old version.
 
And that friction or "locked in" feeling exists for all Windows PCs as well. How many Windows users have we heard say they don't want to move to a Mac because they are familiar with Windows and don't want a learning curve. Windows PC may seem less locked in only because you can move to another make that also runs windows but you're still limited unless you accept that friction.
Exactly. Years ago (2011) i left PC and had that horrible learning curve where the window maximise button was on the 'wrong side'. Oh the humanity…. But I got through. Recently bought a HP Laptop for legacy reasons, and OMG. Could have bought a M2 Mac Mini at the time for the same price. What a bad purchase that was. Plastic piece of junk, with a 3 hour upgrade cycle (windows updates) every time I turn it on. But it does have a touch screen that I have used… nonce
 
I hope Apple start treating their customers as they should. Stop ripping them off with exorbitant high prices for RAM, SSD’s etc. Stop locking them in and let customers stay because they’re happy with their offerings like you are with them

Apple should try to take as much money as possible from their customers. And customers should try to get as much value and for as little money as possible from Apple.

This should be governed by the free market where the actors have free will.

I'm quite happy to give Apple a lot of money for the convenience of using integrated Apple product and services.
 
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