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Apple CEO Tim Cook: Health Industry is 'Ripe for Simplicity and a New View'
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Just to get technical with you, vaporware means a product you say is coming but was only ever meant to be talked about, not released. If it isn't a specific thing then it doesn't qualify in my book. Secrets sure don't.
The idea that product rollouts (from Apple or anybody else) need to be some sort of cultural event is pretty much the invention and domain of Steve. So again, accepting that Steve is gone and not coming back, I am not trying to hold that up as some sort of standard that Tim Cook must meet or be found wanting. If that wasn't unfair it would at least be simply unrealistic.
I’m so sick of your comment.
Anyhoo. In how many premium, (Apple ONLY make premium devices right?), cars is AC an option? Pls come back to me with what you think the answer is. A guess is fine, no need to research it.
(In case you forgot, keep it to premium brands and/or models).
Thx. - I’ll be here.
Agreed! The fact that they have designed things this way round has resulted in better products. Those just chasing the bucks first and treating usefulness as a secondary afterthought, well, it's not at all surprising why they're all scratching their heads wondering why Apple did so much better than they did. Anyone can save a few bucks by creating shoddy plastic that nobody wants to buy. But if you design something useful that people actually want, customers inevitably follow. Not saying that only Apple are capable of this, because truth is, anyone could do that if they wanted to. Simply that there is a model that works, and if you think about it is actually quite sensible. Trouble is, often in the quest for money, it breeds a tendency to see nothing else so many companies often wind up making the schoolboy error of putting the cart before the horse, and winds up being the achiles heel that brings the opposite of what they were chasing in the first place (and then they wonder why). But Apple's strategy is not lost on other successful people, who are often visionaries that get the principal of purpose. For example, in sales training we were often taught about the wise philosophy of Linford Christie who won many Olympic Gold Medals, and when asked what the secret of his success was, he explained that he didn't think about WINNING, he thought about RUNNING!! ...and the result is that he inevitably won, because he was more focussed on the steps that got him there, rather than dreaming about the result and not paying enough attention to how to actually achieve that result in the first place. The point is, if you get all the steps right, then succeeding is an inevitable byproduct, but if we only know the result but have no clue what the steps to get there are, then we wind up living in a dreamworld, and constantly disappointed. Successful people in many walks of life have understood this concept. But nice to see when a business like Apple actually applied it, they have proven this to be successful yet again, and is a corporate lesson worth learning. (a decent life lesson too).
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Right, that's why the redesigned Macbook in 2016 comes equipped with a 480p FaceTime camera...
Sorry to burst your bubble, but Apple will happily piss on your leg and tell you it's raining. I don't like it either, but it happens.
I was of course exaggerating. The iPhone 6s 64 GB could easily sell for $500, considering the Nexus 6P is the same price. The iPhone SE itself could be lower too, especially if its targeting emerging markets.
I hope he's not just blowing smoke.
I'm curious how he can pack so many things into a watch or some new device and why.
I'm curious how he can pack so many things into a watch or some new device and why.
The trouble is, as it is for most IoT-related things right now, the value for the consumer is very dim/small, but for the industry it's huge - hence why they're all pushing for it.
Instead of flooding the market with pointless gizmos and expensive setups that are very limited in reality (vs what's advertised/promised), can't they come up with anything fun, innovative and that's a great plus for the industry as well?
Is innovation that hard to come by these days? Or are major companies all run by clueless marketing types with no zero sense of "let's put money into real R&D for a change"?
Instead of flooding the market with pointless gizmos and expensive setups that are very limited in reality (vs what's advertised/promised), can't they come up with anything fun, innovative and that's a great plus for the industry as well?
Is innovation that hard to come by these days? Or are major companies all run by clueless marketing types with no zero sense of "let's put money into real R&D for a change"?
A big challenge is that TC does not have a good relationship with WS movers / shakers / drivers. If he can develop that it would give Apple additional "room" to find / engineer some solutions.
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We will likely never see this. Developing the infrastructure to be a wireless carrier on a global scale is something that Apple in the past and Tim has confirmed is not in their skill set and something they are not looking at.
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You raise a great point that I feel everyone has in the back of their mind. Quality and Trust.
Based on what we have seen recently how "comfortable" and "safe" do people really feel as Apple extends into Auto, into Healthcare, into ...
Or do most just blindly ignore it?
Then again, is it really any worse / better than other businesses?
Apple needs to ditch its arrogance and greed (yea right!) if they want to make a meaningful impact in healthcare. I recently had the pleasure of dealing with Apple and IBM on what they considered a healthcare solution and after receiving a half functioning product from them and months of back and forth they essentially gave us the finger and said they don't need our business. What a way to break into healthcare!
Was it the watch product or something else on Health Kit from Apple? If this is true, then Tim Cook is not doing it right.
This wouldn't be the only thing he is not doing right. In fact I have a hard time thinking about something that he is doing right (aside from the civil rights stuff, which I really give him credit for). Tim's time as CEO will come to an end soon. Remember that even Steve jobs got booted after some strikes out.
Apple doesn't even offer a 1TB SSD option for the 4K iMac, and they want to charge $500 for a 512GB, that's nearly double the cost of an off the shelf SSD. I settled with the Fusion drive, which makes my brand new iMac feel about the same speed as a 6 year-old 2010 MacBook Pro with SSD. :-/
Healthcare where? He's speaking at conference in Europe which has a radically different system from the American for profit private corporation model. One size fits all won't fit here which historically isn't something Apple excels at.
Fine, so I picked at outdated example. Still, almost no one buys a car with only the base features. The only reason that there is a base is for there to be a starting point to customize to what you personally want. Even premium cars have a base price that you configure.
So what the hell difference does it make what the "Base" unit of anything comes with? What if they didn't offer it with any hard drive at all and then said "choose the drive you want and add that price?"
Again, did you get forced into taking a computer with a 5400 RPM drive? No, you just had to pay to add the SSD to the model you wanted.
You're probably one of the same people that complains that Apple doesn't give you a choice and the when Apple says do you want a slow drive or for a little extra get a fast one, you get your panties all in a bundle.
News flash: YOU DON'T HAVE TO BUY THE 5400 DRIVE.
Oh God! Three sizes! Run for your lives!! Your brain is gonna overheat, be careful.
and still asks $ 29 for a 2 meter length vendor lock-in USB-to-Lightning-proprietary-connector iPhone cable.
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You left out the point of the quote. The difference with the car company is that they don't claim to be driven by higher purposes instead of financial profit.
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Never forget that everything Apple is looking at is based on the premise of it being able to execute globally. The EU may be different than the US however it still has significant hurdles and issues.
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and live in Cupertino?
I'm really starting to think that Tim or Apple board should find a new CEO for Apple. Cook is great at getting things done, but not great about finding what to do.
Apple under Cook's guidance is a mess. They are everywhere. One day we hear rumor for Apple Car, next day we hear Apple Health? For god sake, Apple, remember your root and strength: you were Apple *Computer* Inc. and specialize in close, but highly optimized IT solution and integration.
How do the rest of current Apple eco-system benefit and be part of an Apple Car or Apple Health?
You should take with what you have and expand from there. Not taking something totally new and figure its way to connect back to what you do.
At the very most, I could see the potential of having an in-car computer/entertainment unit that tie into the whole Apple eco-system, but a whole car?!
Who is Apple supposed to compete with in this market? Honda/Toyota/GM in the lower end? BMW/Benz/Audi in the unscale? Or Ferrari/Rolls Royce at the absolute top? All these brands have decades of expertise and reputation behind their name. It's not going to change overnight because you have a few magical functions (if at all) that they don't. Furthermore, a car is an expensive purchase. People don't just change it on a yearly basis. Is getting into the car business really fitting current Apple's business model?
Now Apple Health, does that mean with the Apple Watch? Because excuse me, I hardly know many people wearing a watch anymore let alone an Apple Watch. And again, how exactly does the Watch benefit the rest of eco-system? It relates to iPhone because it REQUIRES it to work, but then it does nothing to Mac, nothing to iTunes, and nothing to iCloud.
Sorry about the rant, but as a long time Apple user, it really scares me where Apple is heading now. It's the pre Jobs 2.0 all over again.
Apple under Cook's guidance is a mess. They are everywhere. One day we hear rumor for Apple Car, next day we hear Apple Health? For god sake, Apple, remember your root and strength: you were Apple *Computer* Inc. and specialize in close, but highly optimized IT solution and integration.
How do the rest of current Apple eco-system benefit and be part of an Apple Car or Apple Health?
You should take with what you have and expand from there. Not taking something totally new and figure its way to connect back to what you do.
At the very most, I could see the potential of having an in-car computer/entertainment unit that tie into the whole Apple eco-system, but a whole car?!
Who is Apple supposed to compete with in this market? Honda/Toyota/GM in the lower end? BMW/Benz/Audi in the unscale? Or Ferrari/Rolls Royce at the absolute top? All these brands have decades of expertise and reputation behind their name. It's not going to change overnight because you have a few magical functions (if at all) that they don't. Furthermore, a car is an expensive purchase. People don't just change it on a yearly basis. Is getting into the car business really fitting current Apple's business model?
Now Apple Health, does that mean with the Apple Watch? Because excuse me, I hardly know many people wearing a watch anymore let alone an Apple Watch. And again, how exactly does the Watch benefit the rest of eco-system? It relates to iPhone because it REQUIRES it to work, but then it does nothing to Mac, nothing to iTunes, and nothing to iCloud.
Sorry about the rant, but as a long time Apple user, it really scares me where Apple is heading now. It's the pre Jobs 2.0 all over again.
I sense that you had rather seen that the Mac / OS X would still be the center of attention, like it used to be for most of Apple's history. I have the same emotion, but it's just not how it is in 2016. Even this site is all about iOS.
I'm not convinced of a great future for, for example, Watches either but there is no denying that the iPhone / iPad were (are) a huge deal and those were a step out of their *computer* comfort zone too.
The iPhone doesn't need the Mac either, so what? To most customers that is an advantage rather than a downside.
So far, the 'car' is only rumors. Even if Apple will sell a car, they will obviously have someone else manufacture it, like they do with all Apple hardware, and outsource the practical problems, as always.
Apple Health is not a device, it's an extension of iOS / OS X. We already wear iPhones and Watches so hooking up a small bluetooth measuring tool can go a long way in keeping track of your pulse, blood pressure, sleep etc.
I don't agree that it's pre-Jobs 2.0 though. Apple is doing fantastically as a company and that can't be said of the Job-less era in the nineties that you think of.
The only cars that don't come with AC anymore are cheap, low end or fleet cars. Any car over "Entry level" will generally today (at least in the North American Market) have AC as a standard option.
So if we go by your analogy, Apple is a cheap car maker.
I'm not a fanboy (As many of you attest), but the one thing I will say, is Apple is anything but a cheap, low end product.
So the right analogy is, it's like buying a $60,000 Audi A6, but being told the AC is a $5000 upgrade.
MOST car buyers would laugh at such lunacy.
I repeat. If I buy premium anything, could be cashew nuts for all I care, I expect a certain level of features/options/performance for that premium price.
LOL, slow drive. At that cost I’ve already paid for the fast one, you can see that surely?