Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook: 'I Do Think Price is a Factor' in Declining iPhone Upgrades

:eek:


iu.jpeg

I could go on, but you get the idea.
 
  • Like
Reactions: George Dawes
Samsung isnt cheap
On launch Samsung is somewhat aligned with Apple but give it a few months and flagships start to drop a lot.

Regarding Tim Cook these statements show that contrary to what might seem from the last few years is not as deluded as it may seem. He is just that good at extracting every single dollar, euro, sterling, you name it from every customer. May still bite him. Or not If if he is savvy.
 
  • Like
Reactions: vmistery and nawnp
It's not just the price of the phones that is outrageous it is the accessories of everything Apple as well.
Wait till the next innovative waves of chines phones hit the markets in Europe. Most die hard fans of Apple I know of here left iPhones and don’t regret it. Oppo is making a big push with their very good but affordable phones in the UK now, other countries will follow soon.
 
Phones are more expensive yet overall gross margins are roughly the same (38%) even though higher margin services make up a greater percentage of revenues. If Apple was just raising the price of iPhones just for the sake of it wouldn’t gross margins be increasing?
 
Regarding "a high quality products"--- I know a few. They have headphone jacks. This one has a headphone jack if I spend a premium.

The reality is every phone is marginally better than the last. A better CPU. A better camera. Maybe a bit better battery metric. Some New emoji faces. We're not introducing anything breakthrough. So the phone is no longer a breakthrough device. It's not changing the way a task is done, or the way something is fundamentally perceived.

It's a nice product. It's a pretty product. It may even be the consumer preferred product. It is not a breakthrough product. Therefore we should not be paying as if it were.
 
It's not just "Emerging Markets". Even here in Canada, due to the 0.75c CAD vs USD, the iPhone XR starts at $1029 for the base 64gb model, which is not enough for many people. The XS starts at $1379, XS Max starts at $1519 for 64gig models, and there is no 128GB, there's $200+ premium to upgrade to 256GB. It's insane. Then add in 13% sales tax in the province of Ontario, for example.

It's gone way over the top.
 
“Small difference” to a near-billionaire? It’s a deciding factor is all markets—just not amongst your friend’s rich kids, Tim.

Oh and btw, “compared to last year”... Hahahahaaaaa. Yeah, last year you were giving them away, weren’t you. Couldn’t happen to a more deserving company.


Greedy elitist bastards. Karma’s a bitch.
Yeah, you show 'em.

They only made $20B this quarter (same as last quarter btw) and every business grew except iPhone and even the iPhone was mostly just bad in China.
 
  • Like
Reactions: nawnp and Rogifan
It's not just "Emerging Markets". Even here in Canada, due to the 0.75c CAD vs USD, the iPhone XR starts at $1029 for the base 64gb model, which is not enough for many people. The XS starts at $1379, XS Max starts at $1519 for 64gig models, and there is no 128GB, there's $200+ premium to upgrade to 256GB. It's insane. Then add in 13% sales tax in the province of Ontario, for example.

It's gone way over the top.
But still Tim is convinced it’s not the prices :rolleyes:
Apple is so innovative and customer satisfaction is over the top. He sure isn’t reading MacRumors :D
 
  • Like
Reactions: George Dawes
It’s reasons like this that Cook needs his as s shoved out the door. How out of touch is this clown?

Btw I’m curious where all the people who said price wasn’t a factor for declining sales are....
Who said that?
 
I use to get a nice discount from Apple as a contractor - now I get nothing Apple is making billions and is ****ing cheap ass bastards. I use to get a new desktop and laptop every Year - now its 4 years for laptops and my desktop is 6 years old
As far as iPhone its pretty hard to keep going out with cool new stuff - I upgrade my phone every 3 years my wife still has a 6S
 
  • Like
Reactions: nawnp and 9081094
I don’t live in the states but if we expand these comments to cover the west and inperticular the UK and Australia two countries I know a lot about having lived in both and having friends in both I would have to agree with him. Cost is part of the issue but not a big part.
The vast majority of people are not buying these phones with cash and if there plan goes up by a little that’s not going to be the deciding factor for most. If they want it they will pay that small monthly increase.
Apple should be worried at all the other reasons why people are not buying them because those are potentially much harder to fix than the cost issue.
 
"In response, Cook said that while he didn't feel that was as much of a factor in the United States …"

Hey Tim … no duh price is a factor … and it's also a factor in the United States.

And, yet revenue in the Americas was up YoY. Do you have any numbers to support your claim?
 
  • Like
Reactions: Xirian
It’s reasons like this that Cook needs his as s shoved out the door. How out of touch is this clown?

Btw I’m curious where all the people who said price wasn’t a factor for declining sales are....
I haven’t heard any very critical question from investors during the financial call at all. Nor hear I ask reporters from broadcasters ask him those questions. I’ve so much examples of proof to show him how wrong he is. The most irritating part of his answers was that he doesn’t care about numbers but he cares about customers.

The clown should read the comments here :mad:
 
Tim Cook is so out of touch, it's embarrassing. How is this guy still Apple's CEO
100% with you on that.

It is embarrasing how he tries to make excuse after excuse for the lower iPhone sales in the earnings call.
- The strength of dollar
- the lack of subsidy programs overseas.
- The battery exchange program
- iPhones are so good that users hold them longer.
- The lack of tradin-in programs aborad.

All of the above can just be replaced by ridiculously expensive pricing.
But Tim Crook will never say acknowledge that in public.
 
In summary for those jumping to conclusions and did not read the article: He said price was a factor for out of US sales because of FX rates... In US he said price was not a factor since there was a wide spectrum of pricing.
In summary and 2 pages so far, no one has jumped to any conclusion and has stated exactly what was said. Maybe u need to read the comments
 
  • Like
Reactions: Huck and nawnp
It's not just "Emerging Markets". Even here in Canada, due to the 0.75c CAD vs USD, the iPhone XR starts at $1029 for the base 64gb model, which is not enough for many people. The XS starts at $1379, XS Max starts at $1519 for 64gig models, and there is no 128GB, there's $200+ premium to upgrade to 256GB. It's insane. Then add in 13% sales tax in the province of Ontario, for example.

And yet, Apple set a new revenue record in Canada in total.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.