He’s ceo because apple made $84B last quarter. Those are 84 billion reasons why Cook is still CEO.
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It is expensive, but I bought the max anyway.
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Apple CEO Tim Cook: 'I Do Think Price is a Factor' in Declining iPhone Upgrades
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As the prices go up, value-for-money goes down. This at a time when the need for the latest iPhone is questionable to begin with, as even a 2015 iPhone 6s Plus is still fine for most people (myself included).
“I think … price is a factor.”
Or that Apple completely stopped making phones to focus exclusively on tablets, thereby abandoning an entire market segment.
Or that Apple completely stopped making phones to focus exclusively on tablets, thereby abandoning an entire market segment.
Very pleased with my I phone XS Max 512GB I don't think that the price was all that bad excited to see what 2019 brings since I upgrade every year.
"I'm convinced that making a great product that is high quality is the best thing for the customer. That's the way we look at it."
Clearly that is not true across the product line and did stop short of best product of highest quality. Once again deflecting the price they set to others. Working with carrier’s? They are not eating any discounts. Will just be passed back to consumers somehow.
"We do design our products to last as long as possible,"
Nice wording. What is possible? Seems like they are making to barely cover their warranty and repairs expensive or impossible after that.
Clearly that is not true across the product line and did stop short of best product of highest quality. Once again deflecting the price they set to others. Working with carrier’s? They are not eating any discounts. Will just be passed back to consumers somehow.
"We do design our products to last as long as possible,"
Nice wording. What is possible? Seems like they are making to barely cover their warranty and repairs expensive or impossible after that.
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It’s like laptops and desktops. Upgrade cycles become longer and longer. I used to upgrade laptops every 2 years. Desktops every 3 years. Now I can literally go 5 years between laptops and 7 years with desktop.
Cell phone upgrade cycles were every 2 years. But I think outside of extreme wear and tear (multiple drops that damage the internals even with a case over the years). Most modern day high end cell phones should last the average consumer close to 4 years easily. I know so many people who still have 2014 iPhone 6 and 2015 iPhone 6S devices.
Cell phone upgrade cycles were every 2 years. But I think outside of extreme wear and tear (multiple drops that damage the internals even with a case over the years). Most modern day high end cell phones should last the average consumer close to 4 years easily. I know so many people who still have 2014 iPhone 6 and 2015 iPhone 6S devices.
It’s not just price—although that is certainly a primary factor.
It’s also value, or more accurately, incremental value.
I am lucky enough to be able to easily afford a new iPhone every year. And for many years, I upgraded with little thought.
But now, I look at it differently. My phone is beyond good enough: it’s great. So I think about a small list of improvements and ask if it’s worth 1,500 plus time to switch phones. For the past 2 years, the answer is no.
Honestly, the things which would make me upgrade, a slightly thicker and heavier phone with much batter life and less camera bump, is a phone apple won’t make.
So it’ll be proabably be 3-4 years before I upgrade again. VR isn’t enough. Current camera is great. Phone is fast. Runs all the apps.
The problem is lack of interest and meaningful new value.
It’s also value, or more accurately, incremental value.
I am lucky enough to be able to easily afford a new iPhone every year. And for many years, I upgraded with little thought.
But now, I look at it differently. My phone is beyond good enough: it’s great. So I think about a small list of improvements and ask if it’s worth 1,500 plus time to switch phones. For the past 2 years, the answer is no.
Honestly, the things which would make me upgrade, a slightly thicker and heavier phone with much batter life and less camera bump, is a phone apple won’t make.
So it’ll be proabably be 3-4 years before I upgrade again. VR isn’t enough. Current camera is great. Phone is fast. Runs all the apps.
The problem is lack of interest and meaningful new value.
The base model XR is $999 in my country, and it's supposed to be the budget model! That's kinda robbery, Tim. Meanwhile I bought a used 15" rMBP at that price, and high specs at that...
He always mentions the payment plans and people trading in old devices to off set the cost. It’s not a good excuse. The prices are ridiculous for the high end models.
Price was the deciding factor for me. I’ve only used iOS since 1st gen iPod touch was released. This time I switched to a OnePlus 6T my first ever android phone and I love it. For the price it’s incredible.
Previous to that I sold my MacBook and switched to a Windows desktop machine as I no longer needed a laptop and owned some nice ultra sharp monitors and I gave up waiting for a Mac mini refresh. The only Apple device I have left is my entry level 9.7” iPad and I’ll consider completely leaving Apple if the prices get out of hand on those too.
Previous to that I sold my MacBook and switched to a Windows desktop machine as I no longer needed a laptop and owned some nice ultra sharp monitors and I gave up waiting for a Mac mini refresh. The only Apple device I have left is my entry level 9.7” iPad and I’ll consider completely leaving Apple if the prices get out of hand on those too.
In other breaking news scientists have discovered the wetness of water.
Why doesn’t Apple seem to get this? The mobile phone market has become super commoditised. Phones come at every price point. From a 100$ to a 1000+$. The difference in functionality though rarely justifies the 10x price. Nearly all phones can do the things most people need, make calls, access the internet, provide navigation data and take somewhat decent photos.
Back in the day, there were no touch phones and all of em were roughly the same price. So Apple did great.
But that is no longer the case, Phones are commonplace, Android has matured quiet a bit and Windows has become A LOT better.
Plus with the whole FaceID mess, I actually regret buying my X. An 8 would have been a much better choice. Even my old iPhone 6 is good enough for me. Apart from the speed and a slightly better screen, there is not much difference.
Sure Force Touch and portrait mode are useful sometimes, but they don’t get enough use.
This is the question Tim Cook should be asking himself - why would someone pay $1000+ for a phone, when a $200 phone also does mostly the same thing?
Also with iOS being limited to ONLY Apple, it only hurts adoption and spread.
Android is free and everyone knows how to use it.
The only way this will work is if Apple makes a line of phones. Rebadge the SE, 6, 7, 8 and the X and sell them alongside the premium lines. Make sure they all get refreshed every 2 years and you have a winner.
No one wants to buy old outdated tech, as for most cases (not Apple), the old products are just abandoned. They don’t get updates and are normally a poor investment. Which is why I feel, a rebadge and refresh is a must. Even if they are the same old models.
Back in the day, there were no touch phones and all of em were roughly the same price. So Apple did great.
But that is no longer the case, Phones are commonplace, Android has matured quiet a bit and Windows has become A LOT better.
Plus with the whole FaceID mess, I actually regret buying my X. An 8 would have been a much better choice. Even my old iPhone 6 is good enough for me. Apart from the speed and a slightly better screen, there is not much difference.
Sure Force Touch and portrait mode are useful sometimes, but they don’t get enough use.
This is the question Tim Cook should be asking himself - why would someone pay $1000+ for a phone, when a $200 phone also does mostly the same thing?
Also with iOS being limited to ONLY Apple, it only hurts adoption and spread.
Android is free and everyone knows how to use it.
The only way this will work is if Apple makes a line of phones. Rebadge the SE, 6, 7, 8 and the X and sell them alongside the premium lines. Make sure they all get refreshed every 2 years and you have a winner.
No one wants to buy old outdated tech, as for most cases (not Apple), the old products are just abandoned. They don’t get updates and are normally a poor investment. Which is why I feel, a rebadge and refresh is a must. Even if they are the same old models.
It appears AAPL is going to try to do what the Drug Companies do here in the States.
The U.S. & other developed countries will pay top dollar, & they will "subsidize" the sale of units in the rest of the world.
I predict Backlash, & the Demise of AAPL, if they try that.
But, that's what it sounded like to me today ... at least that's what they're gonna try to do.
Instead, AAPL should product new designs for Emerging Markets ! ... NOT Hand me Down Stuff ! ... NOT Rocket Science, Cook !
The U.S. & other developed countries will pay top dollar, & they will "subsidize" the sale of units in the rest of the world.
I predict Backlash, & the Demise of AAPL, if they try that.
But, that's what it sounded like to me today ... at least that's what they're gonna try to do.
Instead, AAPL should product new designs for Emerging Markets ! ... NOT Hand me Down Stuff ! ... NOT Rocket Science, Cook !
+1.
I'm in the same boat. Only difference is that I usually upgrade every 3-4 years. The added value just doesn't justify the price.
Or in other words there are better things to buy than a 1000 dollar iPhone. For me an example would be adding a Apple Watch for 500 dollar to my iPhone 6s would be a much better price/value than upgrading from a 6s to an XR for $800.
So,yes, Tim, even in the US it is about price. Even for people who could afford it.