You asked why we should believe Tim Cook when he says the Mac mini is important and implies an update. Updated internals is an update.
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Apple CEO Tim Cook: Mac Mini Will Be 'Important Part' of Future Product Lineup
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If you think about the logic boards in the MacBook Pros, they could do something really brilliant and really powerful with the Mac mini. But it would actually be mini - with enough room for more ports than just power and USB-C.
Sure, removing useful ports and soldered ram too
Because the Mac mini will be updated after three years?
Way to aim high with those expectations.
Why can't they rev the CPU and internals every year? Doesn't Apple have eleventy trillion dollars? I really don't understand this.
A low end Mac Pro priced at £1k + ? More than double the price of existing mini, they can keep it.
The 2014 is already completely glued up, that killed it, 2012 was & still is a screamer.Meaningless, really.
Everyone is excited, but maybe what he meant is that Mac mini will be an important part of the product line because when Tim is done "wowing" the world with his latest innovations, the Mac mini will be the only product not yet completely screwed up.
Too much demand for memory, flash storage, SSDs, CPUs, etc. from Apple itself, and from other manufacturers. If Apple had 100% vertical integration they could update Mac internals every three months if they wanted to.
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I don’t know if he's lying our not, but he sure is out of touch with his customers. Making profits is at a higher priority for him than satisfying needs. That’s my observation.
If the new Apple thinks the mini is a mix of consumer with some pro use then that speaks volumes about what Apple considers pro... there is nothing pro about the mini.
Simply because the cost of entry is too cheap; forget about a $999 iMac the new normal will be the $4999 iMac Pro!
Kill it before it lays eggs, lol. Just kidding! Don’t set your hopes high or get disappointed
Personally, I doubt the sincerity of his response.
If he had said, yeah, the Mini has been neglected and will be updated in the future, I might have swallowed it.
But all the Oh, we Luuurve the Mini too. The Corporate speak… Our customers have found so many creative and interesting uses for Mac Mini. What is that about? It's a bloody computer. Of course we find creative uses for it.
Then playing coy with the While it is not time to share any details, we do plan…
Of course now is not the time. Because there is no damn update in the pipeline.
The whole response smacks of insincerity.
I'll believe it when I see the Mac Mini updated…
They are disincentivized to update the Mac Mini (tiny profit) every year as it would cannibalize iMac (larger profit) sales.
I should know, I purchased a 2017 iMac 5k when I became exhausted waiting for a Mac Mini capable of 4k60Hz.
Most of what’s coming out the last years is marketing crap. They know it and that’s why they spend so much time for interviews and talk shows. They know there appear cracks in their empire. If another company than Apple would deliver so little for outrageous prices, people would turn their backs on it much faster.
I really hope the iPhone 8 will be a selling disaster. Seeing what’s on the market today it’s asking for it. Maybe Apple will be less talk and more delivering when their profits become at risk.
I certainly hope they deliver, though given the ridiculous prices of the iMac Pro and MacBook Pro, it'll probably be a far less compelling value proposition than the quad-core i7 model I sold a couple of years ago. I can picture it now... a marginally improved Mini "Pro", with a couple of features no one really needed or asked for, and the removal of at least one thing that made it compelling to begin with. Oh, and a $1,000 price hike.
If it's a strong enough need (so much so, that large numbers of customers are willing to pay huge $$$ to solve that need), then it will also be profitable for Apple.
After two years a subpar update with soldered RAM and no quad-core processors is delivered, then three years go by with none at all, so I am skeptical of the usual corporate jargon. Actions speak louder than words, and Apple has not treated the Mac mini like a product with importance since 2012.
Or at least be honest about your margins...they're high enough.
According to Tim:
Well it's not high margin. I wouldn't use that word. There's a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don't make commodity kind of products. And we don't disparage people that do; it's a fine business model. But it's not the business that we're in.
https://forums.macrumors.com/thread...normous-amount-on-macs-of-the-future.1704705/
Seems like he’s lying because he said the same things 3 years ago. If a computer company with the resources of Apple can’t come up with something in 3 years, I doubt if it’s worth selling computers.
The whole computer line is the same design for how long?
See the link... he made that same statement about computers three years ago. How trustworthy
Seems like he’s lying because he said the same things 3 years ago. If a computer company with the resources of Apple can’t come up with something in 3 years, I doubt if it’s worth selling computers.
The whole computer line is the same design for how long?
See the link... he made that same statement about computers three years ago. How trustworthy
It isn't exactly lying. Its ********ting, which is a little different. ********ting is when you say the thing that helps you the most at that instant in time. You may have contradicted yourself previously or later, but you don't even care enough to keep track.
Because it’s a secret what’s inside, lol. When you crack it open you’ll find a little Casio calculator in it you can buy for 9,99 at Best Buy. That’s cook's little secret.