Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video

[MacRumors]

Apple CEO Tim Cook today appeared in Porsche's video announcement for the Taycan Turbo GT electric performance car.

The Porsche Taycan Turbo GT is the most powerful production car the brand has ever made. During its premiere video, Porsche briefly showed off its custom race engineer cockpit app for the Vision Pro that allows a spectator to view laps from the perspective of the driver accompanied by key statistics and a track map in 3D space.

Speaking to Porsche CEO Oliver Blume, Cook congratulated the automaker on the new vehicle and highlighted the potential of the Vision Pro headset to "reimagine track experiences."

Good morning, Oliver. Congratulations to you and the Porsche team on the new record you've set with this incredible new vehicle. It's these kinds of extraordinary milestones that show the world what can happen when a team of incredibly dedicated people come together to break new ground on a big idea. Porsche has always been known for excellence and we're proud to see a number of our products play a role in what you do and it's so great to see Apple Vision Pro helping reimagine track experiences.

I believe deeply that spatial computing has the potential to revolutionize virtually every industry and you're showing one of the many ways Apple Vision Pro is going to make the impossible possible.

The CEOs noted their companies' partnerships over the years, such as the Porsche app and Apple CarPlay integration. Porsche is often among the first automakers to adopt and integrate with Apple technologies, such as Apple CarPlay, a native Apple Music app, vehicle functions in Apple CarPlay, and the next-generation CarPlay experience. The brand even offers CarPlay-equipped audio systems compatible with classic Porsche vehicles dating as far back as the 1960s. Nevertheless, Cook's appearance in another company's announcement video is unusual.

Thanks, Michael Burkhardt!

Article Link: Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video

 

[DMG35]

The Apple Porsche. Love it LOL.

 

[erikkfi]

Tim Cook only knows one positive adjective and it's "incredible."

 

[brofkand]

It's so bizarre how Tim Cook thinks he's a rockstar.

 

[nfl46]

Let's gooo, AVP users! I'm ready!

 

[Infodataset]

Introducing the iPoorsche.

 

[Dulcimer]

They’re really trying anything to bump Vision Pro sales, aren’t they?

 

[DMG35]

It's so bizarre how Tim Cook thinks he's a rockstar.

He's not the first CEO of a massive company (or really any company) to think this and he certainly won't be the last.

 

[TVreporter]

Tim: “All our Apple fans will be buying the new Porsche with Apple Pay - and we think they’re going to love it!”

 

[Timpetus]

I'm sorry, but even if they somehow convince me to buy an EV, I'm not gonna buy one with the word "turbo" in its name. How about we come up with new naming conventions? Call it OC, for overclocked, or something. There is no turbocharging an electric motor.

 

[Maclver]

Love how they conveniently hid the charging cable on the VP

 

[roar08]

Cancels Titan, buys Porsche.

 

[DHagan4755]

Gotta give Tim Cook credit for nixing their car project. Apple has a lot of irons in the fire.

 

[k1121j]

For those of you who things confuse them easily. DONT wear the vision pro while driving.

 

[sw1tcher]

Cancels Titan, buys Porsche.

Porsche's EV is called the Taycan

Apple's cancelled EV is internally referred to as the Taycan't

🤣

 

[orbital~debris]

Article Link: Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video

I dunno, Tim looked very similar to how he does in Apple keynote speeches… 🙃

 

[Anaxarxes]

I'm sorry, but even if they somehow convince me to buy an EV, I'm not gonna buy one with the word "turbo" in its name. How about we come up with new naming conventions? Call it OC, for overclocked, or something. There is no turbocharging an electric motor.

Turbo, since it's introduction to 911 in 1974, defined and continues to define the high performance variant of every Porsche afterwards.

They can call it whatever they want.

Period.

 

[Anaxarxes]

Nice promotion of the AVP.

Also hints the fact that Porsche will be among the first carmakers to utilize the new CarPlay.

 

[wigby]

I'm sorry, but even if they somehow convince me to buy an EV, I'm not gonna buy one with the word "turbo" in its name. How about we come up with new naming conventions? Call it OC, for overclocked, or something. There is no turbocharging an electric motor.

If you're willing to buy Apple products with arbitrary Pro, Mini, Air, etc. in their names, I think you'll get over turbo.

 

[cjboffoli97]

I'm sorry, but even if they somehow convince me to buy an EV, I'm not gonna buy one with the word "turbo" in its name. How about we come up with new naming conventions? Call it OC, for overclocked, or something. There is no turbocharging an electric motor.

I expect you'll only ever call the gas pedal the accelerator.

 

[darngooddesign]

Love how they conveniently hid the charging cable on the VP

Seems like a common sense way to run the cable to something which is in your pocket. I always ran my EarPods cable inside my shirt so it didn't catch on anything.

 

[contacos]

looks more and more like Apple is intentionally pricing itself out of the middle class. Is there really more money to be made with rich people alone?

 

[Mac Fly (film)]

looks more and more like Apple is intentionally pricing itself out of the middle class. Is there really more money to be made with rich people alone?

The reason it's called Apple Vision "Pro" is because the longterm strategy is adding lower priced non-pro version to the line. That cheaper version is probably a few years out, but it's clear Apple is thinking more about their AVP as a computer productivity alternative as opposed to merely a gaming machine. Could Apple execs be doing much better for the world if they weren't so greedy? Yes they could.

 

[_Mitchan1999]

What is the time stamp of where Tim Cook is in the video? Thank you in advance.

Edit - Tim Cook is at the 9:44 mark.

 

[Skyscraperfan]

Spoiler: Each Apple Vision Pro will now come with a free Porsche Taycan Turbo GT. That way Apple wants to boost sales.