Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video

[sleeptodream]

That was an odd plug. Way "over-produced". Lacks the fun-in-the-moment" feel that belongs in that announcement video.

Yeah, it felt forced and overly corporate.

I miss “fun” Apple, they seemed so much more human back in the Steve days, which was a nice contrast to their minimalist design language. They’re so clinical and overly polished these days (Except for Craig, gosh I hope he’s next in line for CEO, we need more of that charisma)

 

[Jumpthesnark]

I'm sorry, but even if they somehow convince me to buy an EV, I'm not gonna buy one with the word "turbo" in its name. How about we come up with new naming conventions? Call it OC, for overclocked, or something. There is no turbocharging an electric motor.

Came here to say exactly this. In vehicles, "turbo" refers to an actual turbocharger on an internal combustion engine. Anything else you slap the word on, it's just marketing that reeks of the '80s.

 

[Kimchi_Cowboy]

Turbo, since it's introduction to 911 in 1974, defined and continues to define the high performance variant of every Porsche afterwards.

They can call it whatever they want.

Period.

Except its called a Turbo to distinct it from their non turbo versions like the 4S. Calling it a turbo without a turbo is stupid.

 

[dmr727]

I used to have to press the Turbo button to get my 286 to run at a blistering 12MHz. So I figure Porsche can call their $230,000 EV whatever the hell they want.

 

[GrayFlannel]

Except its called a Turbo to distinct it from their non turbo versions like the 4S. Calling it a turbo without a turbo is stupid.

Waiting for someone to come out with aftermarket synthesized exhausts to make them sound noisy.

 

[vinegarshots]

Apple's marketing is starting to feel like a PowerPoint presentation in a Teams meeting. They really need to change things up, desperately

 

[vinegarshots]

Don´t need to. Most of us apple users will be using it in a few years.

No they won't. People were interested in the AVP for about a week after launch, and now nobody cares. Mentioning it breifly in a Porsche video is, to me, just more proof that Apple has absolutely no idea how to sell the public on the idea that this thing is something they need to incorporate into their lives.

 

[kiensoy]

It seems Tim was having some red wine before recording that bit.

 

[257Loner]

Tim Cook is too Baptist, too Christian compared to Porsche CEO Oliver Blume. Tim Cook was raised with that generous spirit that believes when one company succeeds, customers win. To Oliver, their competitors must be crushed underneath their jackboots. lol, what a cultural difference! By the way, I love Tim Cook's attitude. I wish it infected more companies.

 

[dontwalkhand]

The Apple Car....here you go.

 

[underattack]

Tesla Model S did it in 1:26, a second faster.

Laguna Seca (post 1988) lap times - FastestLaps.com

List of fastest lap times for Laguna Seca (post 1988). Updated May 2024.

fastestlaps.com

 

[SouthBronx187]

 

[GrayFlannel]

Tesla Model S did it in 1:26, a second faster.

Laguna Seca (post 1988) lap times - FastestLaps.com

List of fastest lap times for Laguna Seca (post 1988). Updated May 2024.

fastestlaps.com

I believe the Taycan performance was completely production whereas the Tesla was with aftermarket upgrades. No?

 

[thegerman]

German Cars and a the power of the EU = incredible
Love the iOS 17.4 update, Tim.

 

[carrrrrlos]

looks more and more like Apple is intentionally pricing itself out of the middle class. Is there really more money to be made with rich people alone?

Where is this middle class you speak of?

 

[bigjnyc]

Article title makes it seem like he appeared for the car... He only appeared because Vision Pro was featured.

 

[ZZ9pluralZalpha]

Makes more sense than Tesla, from a marketing/aesthetic perspective

Porsche: European company founded as a design consulting firm and slow to embrace new-tech EVs; founder who worked his way up through his industry; cockpits stubbornly festooned with buttons; offers scads of models and voluminous options lists
Tesla: young Silicon Valley-adjacent company that was an upstart in its field and based on new tech; founder famous for being iconoclastic and demanding; infamous for removing every feasible button from controls and a poor choice of charging port location; product line was until recently a 2x2 grid (mainstream/“pro”, sedan/SUV)

Marketing strategy, I don’t know. Everything else…

 

[anthogag]

Whoa, the Tim Cook part was really pre-recorded 🤪

Taycan is beautiful.

 

[roar08]

Porsche's EV is called the Taycan

Apple's cancelled EV is internally referred to as the Taycan't

🤣

Is that what they're called? I never see the badging in the rear view of my Model S.

Why would the existence of the Taycan preclude Apple from buying them? If they were shopping a manufacturer in lieu of building in-house I would think that would only bolster their interest.

 

[roar08]

Unpopular Opinion:

They should buy Hyundai.

100% agree with this. Being unpopular I mean.

 

[Piggie]

Tim Cook, all the charisma of a piece of Balsa Wood.

Great at logistics, but zero when it comes to being anything like Steve Jobs.
More to a great line of new and innovative products than how to make money, should be some passion there.

 

[ThomasJL]

Steve Jobs intended to create products for the common man ("a computer for the rest of us"). And here we have Tim Cook who intended to create the Apple Vision Pro for people who can afford a Porsche Taycan Turbo GT, which is a car with a starting price of $230,000.

 

[darngooddesign]

I used to have to press the Turbo button to get my 286 to run at a blistering 12MHz. So I figure Porsche can call their $230,000 EV whatever the hell they want.

And the i7 and i9 chips Apple used for years had turbo-boost speeds as well.

 

[SeaFox]

looks more and more like Apple is intentionally pricing itself out of the middle class. Is there really more money to be made with rich people alone?

Yes.

 

[Karma*Police]

It's so bizarre how Tim Cook thinks he's a rockstar.

According to some people on MR, he is, and the best Apple CEO ever.