Translation, "It is really neat. We have no idea how to make a product of the technology other than vertical niches."
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Apple CEO Tim Cook on Augmented Reality: 'We Continue to Invest a Lot in This'
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All the kids who were 8 when Pokemon was first released are now in their 20's and 30's and experiencing a huge wave of nostalgia.
Moving to where the puck is (or was) not where its going to be. Apple under Tim Cook.
Augmented reality is not a game changer, VR is. My friend has a vive and my god its a revelation. I have not felt like this since the original iPhone came out. Apple hardware can not even power it. They keep putting 18 month (or older) graphics cards in their high end machines, and the consumer have to deal with crappy integrated graphics. I remember when Steve job got on stage and toted that the consumer iBook had a dedicated graphics card. Not to mention OSX does not contain under the hood graphics acceleration modern enough to run it, just OpenGL that is being supplanted by Vulcan and metal which is too little too late and pathetic compared to DirectX.
Apple need to start taking performance seriously again as well innovating.
Augmented reality is not a game changer, VR is. My friend has a vive and my god its a revelation. I have not felt like this since the original iPhone came out. Apple hardware can not even power it. They keep putting 18 month (or older) graphics cards in their high end machines, and the consumer have to deal with crappy integrated graphics. I remember when Steve job got on stage and toted that the consumer iBook had a dedicated graphics card. Not to mention OSX does not contain under the hood graphics acceleration modern enough to run it, just OpenGL that is being supplanted by Vulcan and metal which is too little too late and pathetic compared to DirectX.
Apple need to start taking performance seriously again as well innovating.
The entire point of the PRSI section, as applied to front-page conversations, is the same as the "must be at least this tall to go on this ride" signs - if they let just-registered accounts into those discussions, they'd be even more out of control than they are, because of both drive-by posters, and sock puppet accounts, so less mature users could have half a dozen "people" agreeing with their every word.
Occasionally, though it it feels like I missed a "must be at least this outraged at Apple to post here" sign.
Pokemans......ya Tim is real in tune with whats going on. Proof he is not paying attention.
He's been a bit busy running the most profitable company in the world, so he hasn't quite made it to level five trainer yet.
sort of.. it's for people who were 8 years old.. twenty years ago
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heh.. saw your post after the preceding reply..
so yeah, wut notjustjay said.
: )
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Nope the app is for people that grew up with pokemon. Watch the promo vids for the app. All 20 somethings.
Saying that Pokemon Go is augmented reality is a stretch (even though that's what they call the feature in the game). I mean, geez, all it is is a Pokemon inserted indiscriminately onto what your camera sees, while reading the gyro.
I mean it'll put a pikachu on the middle of a wall. It's not really a good example of what AR is.
I mean it'll put a pikachu on the middle of a wall. It's not really a good example of what AR is.
I know far more adults who play than kids. It takes a lot of us back to our youth.
Did TC just take the credit for Pokémon Go? I'm pretty damn sure that only hit his radar due to the mahoosive $$ Apple raked in.
Also.. I didn't realise it was an iOS exclusive.
Hmmm.. wait for someone else to do it then do exactly the same but thinner and triple the price?
Also.. I didn't realise it was an iOS exclusive.
Hmmm.. wait for someone else to do it then do exactly the same but thinner and triple the price?
Really? So Cook would say the same thing about an Apple Car or a VR rumor or a Siri for home? The last time he said words like these were right before Apple TV 4 and Apple Watch launched.
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What are you talking about? VR is a mobile game and Apple has the best mobile CPU and GPU to offer. Once they bump up their resolution, they will be the platform of choice for VR developers.
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Apple heads love success; always smiling at the success they have had and coveting the success others have had; they discovered U2 in recent years - and smiled on the success *they* have had; then they discovered Dre and his mediocre headphones and smiled on the success that Dre had enjoyed; always smiling on success; and suggesting partnering with has-been success (now smiling on the success carpool karaoke has had.)
Meanwhile people who have been using Apple products are stuck with Apple Mail, FaceTime (Snapchat anyone?,) Safari, Apple Calendar, Apple Music, iTunes bloatware, iMovie, iPhone 6S, iPad Pro, no sign of a VR product, pricey cloud services - a wish mash of mediocre products and services.
Sad.
Meanwhile people who have been using Apple products are stuck with Apple Mail, FaceTime (Snapchat anyone?,) Safari, Apple Calendar, Apple Music, iTunes bloatware, iMovie, iPhone 6S, iPad Pro, no sign of a VR product, pricey cloud services - a wish mash of mediocre products and services.
Sad.
The company that really missed the boat on augmented reality quicker is Google. Too busy with voice search (Ok, Google) and Google Now. They have all the information in the world. Google search is actually a great teacher. I learn new things about people on their doodles. Google should have come out with a default app called Google AR or Google Reality that would have blew away Sekai Camera.
At least Google bought out Word Lens a couple years back. I remember seeing Word Lens in 2010 on iPhone and thinking this is the perfect travel app. Should help boost Google Translate. I am a tech vet, so I seee concepts like this several years before it happens. I just couldn't believe Pokémon Go was the one app that could bolster more augmented reality apps.
Nintendo 3DS released in 2011 already had AR games. PS Vita in 2012 already had them. Took so damn long. I could understand foldable screens which I have seen since 2011 taking long because manufacturing costs is not down to the level for consumer prices. Need to recover cost from R&D. So foldable screens being released next year gets a pass. But augmented reality? Mostly software-driven except your location and camera, what took so damn long to make them default apps on our phones?
Google should've had it as far back as a basic feature shortly after they released Street View. While a Pokémon game had to wakeup Apple to get more invested into AR. Eight years of waiting. Four years of those wasted complaining about screen sizes. Another couple years for Grindr and Tinder. And most of those eight years wasted posting selfies on social networks.
At least Google bought out Word Lens a couple years back. I remember seeing Word Lens in 2010 on iPhone and thinking this is the perfect travel app. Should help boost Google Translate. I am a tech vet, so I seee concepts like this several years before it happens. I just couldn't believe Pokémon Go was the one app that could bolster more augmented reality apps.
Nintendo 3DS released in 2011 already had AR games. PS Vita in 2012 already had them. Took so damn long. I could understand foldable screens which I have seen since 2011 taking long because manufacturing costs is not down to the level for consumer prices. Need to recover cost from R&D. So foldable screens being released next year gets a pass. But augmented reality? Mostly software-driven except your location and camera, what took so damn long to make them default apps on our phones?
Google should've had it as far back as a basic feature shortly after they released Street View. While a Pokémon game had to wakeup Apple to get more invested into AR. Eight years of waiting. Four years of those wasted complaining about screen sizes. Another couple years for Grindr and Tinder. And most of those eight years wasted posting selfies on social networks.
Apple CEO Tim Cook on Computers: 'We Continue to Invest a Lot Less in This'.
I've honestly never once heard an American pronounce "Pokemon" properly. So, I'll give Tim a pass.
/me munches Pocky (which he pronounces like "Hockey") furiously
ask Tim any question and he will say apple is looking into it......though one would expect that he would at least get the name of the most popular app on his AppStore right.
Hey Tim, how the new mac pro...."we are investing and it's high on our radar" .....blah blah... He is worse than a politician
Hey Tim, how the new mac pro...."we are investing and it's high on our radar" .....blah blah... He is worse than a politician
I'm beginning to think the only reason for the delays to this product upgrade is down to TC personally soldering every component.
I'm not sure if Tim Cook actually unintentionally mispronounced Pokémon. The term "Pokéman" [Urban Dictionary] is often used as a meme. For example, it's used to make parents sound embarrassing to their kids when trying to describe the game. Clearly, if this was the case for Tim Cook, he accomplished his goal.
Having played with both the Vive and a Samsung Gear VR I can see the potential of VR. There was a puzzle game on the Gear called Lands End which I particularly enjoyed and a documentary on the barrier reef which I also enjoyed. It is much much more than 3D ever was and I cannot wait to see what they bring out next. Another thing I enjoyed was the feeling of space when watching Netflix, being in the UK everything is rather compact here so to pop the headset on and feel like you are watching a 100" TV is awesome. The Vive (for me) was less fun although more impressive, like a Wii / Gear VR cross over, but it did have the advantage of being able to 'know' where you are in a room and make you not walk into stuff. When V2 of these kinds of devices come out in a couple of years I will be ready to buy one and hope Apple have an implementation for me.
Exactly spot on, I know most intelligent people realize this, but he's just a salesman with a welded on grin when speaking to the public from some VERY carefully scripted corporate statements.
He will say ANYTHING he needs to at any time.
I'm sure he's also very excited at some of the amazing things Apple is working on.
I'm sure, sales of XX exceeded all expectations.
Meanwhile other companies actually advance technology almost every day.
Hell he can't even see any value in the entertainment computing market past a phone app.
"We're still committed to this. We're still innovative. We're a little busy buying concepts from tv shows that already exist but once our car is released in 2056 we'll be right onto that auxiliary reality thingy".