Apple CEO Tim Cook Pokes Fun at Windows PCs in Commencement Address at MIT

Discussion in ' News Discussion' started by MacRumors, Jun 9, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook today delivered the 2017 commencement address at the Massachusetts Institute of Technology.


    Cook first reflected on his inability to figure out what the purpose of his life is, while poking fun at Windows PCs in the process. For context, Cook briefly worked at former PC maker Compaq in early 1998 prior to joining Apple.
    Cook's search eventually led him to Apple in 1998, when the company was flirting with bankruptcy and struggling to survive.

    Tim Cook appears around 7:00 mark

    Working with Apple co-founder Steve Jobs, Cook said he eventually learned "life's biggest and most important question" being "how can I serve humanity?"
    Cook concluded his speech by saying he's "optimistic" in the next generation's own journey to serve humanity.
    Cook toured the MIT campus on Thursday. "So impressed by MIT students and faculty who are finding new ways to tackle the world's biggest challenges," he tweeted. "Thanks for sharing your work!"

    Article Link: Apple CEO Tim Cook Pokes Fun at Windows PCs in Commencement Address at MIT
  2. Sunny1990, Jun 9, 2017
    Last edited: Jun 9, 2017

    Sunny1990 Suspended


    Feb 13, 2015
    SMH! Another cringe moment from this Guy! Tim cook keep Focus on innovation rather than making fun of other companies.
  3. Relentless Power, Jun 9, 2017
    Last edited: Jun 9, 2017

    Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Why would you be shaking your head? Cook can have a little humor too. It's normal. Not everything Cook does has to focus on innovation.
  4. krause734 macrumors 6502a


    Jul 30, 2010
    Time for a Boston Apple Campus. Austin and Ann Arbor too.
  5. Pangalactic macrumors 6502


    Nov 28, 2016
    "I might even have experimented with a Windows PC. And obviously that didn't work. Now I experiment with Macs. And obviously that doesn't work either."
  6. sirdir macrumors regular


    Aug 16, 2006
    Hint: If you want to serve humanity, don't avoid taxes to that extent.
  7. SteveJobs2.0 macrumors 6502a

    Mar 9, 2012
    Serving humanity?! That's certainly an interesting way to look at a career in developing luxury goods with record-setting levels of markup.
  8. Digidesign macrumors 6502

    Jan 7, 2002
    Hey, shareholders are human too! They are just the more important humans. /s
  9. bladerunner2000 macrumors 68020


    Jun 12, 2015
    How can I serve humanity? This is life's biggest and most important question.

    You could start by allowing consumers to have the right to repair their Apple products. Or not practice planned obsolescence. Or sell products that aren't artificially priced. Or give consumers proper options. Or not evade taxes. Or not stifle innovation.
  10. CrystalQuest76 Suspended

    Dec 14, 2015
    West Cost A Lot
    He runs a company that produces stuff and huge profits. The stuff that he produces are sometimes used by individuals either on their own or working for organizations that do serve humanity.
  11. GrumpyMom macrumors 604


    Sep 11, 2014
    I kind of agree, but at this point one has to look around at how our government is spending the money that it does get and think perhaps it's not the worst thing in the world for Apple to sit on that cash after all.
  12. Plutonius macrumors 604


    Feb 22, 2003
    New Hampshire, USA
    Tim should be poking fun at himself but I guess that's too easy of a target.
  13. gertruded macrumors 6502

    Jul 5, 2007
    Northwestern Illinois
    Maybe this is a warning for Apple. When I graduated in 1960, Edwin H Land was the commencement speaker. Where is the Polaroid Corporation now?
  14. lunarworks macrumors 68000

    Jun 17, 2003
    Toronto, Canada
    Things people do with their lives:

    Tim Cook - Delivers inspiring speech to college graduates.

    Everyone Here - Complains about it on the internet.
  15. Tapiture macrumors 65816


    Oct 1, 2016
    Dude you’re always on this guy’s ass. You expect him to be some robot locked in his office constantly. His job is marketing and brand development, and that’s what he’s doing here. As well as recruiting some of the world’s smartest graduates.
  16. d-oost macrumors 6502a

    Jan 10, 2016
    Yeah, making fun of other companies is something Steve Jobs would never... wait a second.
  17. atmenterprises macrumors 6502

    Jan 28, 2006
    I don't pay taxes I'm not legally required to pay either, but call me crazy.
  18. meaning-matters, Jun 9, 2017
    Last edited: Jun 9, 2017

    meaning-matters macrumors 6502


    Dec 13, 2013
    Mr. Cook shared personal experiences that I found touching. We're all seekers, trying to find purpose in life. Good speech!
  19. Michaelgtrusa, Jun 9, 2017
    Last edited: Jun 9, 2017

    Michaelgtrusa macrumors 604

    Oct 13, 2008
    Slamming Windows is not what he should be their for.
  20. macs4nw macrumors 601


    Give it a rest. The commencement was the right balance between inspiration for a new crop of young entrepreneurs and a little light-hearted fun.
  21. jasonklee macrumors 6502a


    Dec 7, 2007
    Devastating to watch Mac sales plummet. We need real innovation like 30-day battery life, Blu-ray, 8K display, 5 TB drive, all in a light and thin aluminum body for only $600.

    The iMac Pro should be $1,000 AT MOST. I can build a PC with the same specs for less than the crazy $5,000 they are asking for. HomePod should be $50.

    Until then I am voting with my wallet and proudly giving my money to real innovative artists like Samsung and Asus. They DESTROY everything Apple makes.
  22. discounteggroll macrumors 6502


    Aug 6, 2006
    Greenwich, CT
    this was at MIT...I wonder how many students/faculty rolled their eyes at that joke because they are primarily using something other than macOS
  23. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Slamming? Hardly. He was just mixing humor along with his speech. I have No idea why everybody wants to tear every word Cook says apart. It's ludicrous.
  24. wigby, Jun 9, 2017
    Last edited: Jun 9, 2017

    wigby macrumors 68000

    Jun 7, 2007
    What Mac sales are plummeting? I honestly cannot tell if you're using sarcasm to make a point or truly expecting a computer built for professional to only cost $1000.

    On a related note:
  25. Zirel, Jun 9, 2017
    Last edited by a moderator: Jun 9, 2017

    Zirel Suspended


    Jul 24, 2015
    Apple's profit margin is lower than Google's or Microsoft's.

    Yeah, Apple is the biggest taxpayer in the US.

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