Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week

[OnTheZone]

Tim Cook your drunk, go home. The iPhone X is overpriced for me, maybe next year if they drop the price.

 

[Q-Dog]

Well, I don't drink coffee, but one doesn't really need to justify the entire cost of the X, one just needs to justify the difference in price between the X and whatever device one may otherwise have purchased.

 

[drewyboy]

A phone these days is pretty much a necessity. Coffee is not.

A flip phone is far more than sufficient for the vast majority of people. A smart phone is not a necessity.

 

[576316]

Or a whole hella bunch of people could save a fortune by just not going into Starbucks every morning and willingly paying £4+ for crap coffee. Why don't people realise where their money is going?

 

[enkadrummer88]

Yes Tim but can you drink an iPhone X?

Only if you blend it first.

 

[klemsaba]

I don't drink coffee so what do I do now?

 

[wackymacky]

The joy of capitalism is alive and well at apple HQ. If you can't afford the iPhone X, prudence would suggest rather than buying a coffee you should be paying down debt. The iPhone X is a luxury item and not an essential. Oh well, at lest my retirement fund that has some tech stocks will keep making money.

 

[HiRez]

So if I want an iPhone I need to forgo coffee?

This will not be a popular solution.

 

[tn-xyz]

"We're not trying to charge the highest price we could get or anything like that. We're just trying to price it for what we're delivering."

yeah, of course. absolutely not. goes for all apple products.
mac RAM upgrade anyone?

try harder.

 

[PlanetExp]

Its true that I would have exponentially more riches if I didn't spend my money in any way out of the bare necessities. Then again I would probably not need a new phone, unless my current one broke beyond repair.

 

[shamino]

But really you need both. How can you post a picture of your coffee on Instagram without the phone?

Augmented Reality. Haven't you been paying attention. You need that massively powerful new phone so you can take fake photos of the coffee you can't afford because you're paying off the phone.

 

[makitango]

Anyone any idea what they are drinking all day long besides kool-aid?

 

[CmdrLaForge]

It's crazy to still be using a 6s

I think it is crazy to get a new phone that does the same as the old when the old one just works fine.

 

[DTphonehome]

No they do not.

If they are underpricing their products, they are shortchanging shareholders. If it’s part of long-term strategy, that’s fine. But they’re a business, not a charity.

 

[DevNull0]

:checks credit card statement:

Wife spends $75 a month at Starbucks.

Damn. He’s right.

Time to yell at the wife.

Personally, I'd rather have a happy wife than an iPhone X.

 

[Sylvan]

Financing a phone for as long as a car is insane IMHO, even if it's interest-free. You're almost immediately upside down on the loan from the moment you send your first text message, and then of course the obvious: the upgrade cycle is still much shorter. So the argument of it being just a cup of coffee a day holds no water... much less coffee.

He said 30 months, typical car loans are 5 or 6 years.
Who cares if you are "upside down" on a phone? It's not like owing $1,000 on a phone that's worth a little less is going to put you in a precarious financial situation.
Maybe your upgrade cycle is shorter than 3 years, mine and many others keep their phones longer than that.
If someone is offering me 0% to finance a phone I'm going to keep that money in my investments that are earning me money.

 

[DevNull0]

If they are underpricing their products, they are shortchanging shareholders. If it’s part of long-term strategy, that’s fine. But they’re a business, not a charity.

While that's true, Mr. Scully did a great job demonstrating how you can give the shareholders a ton of money short term while alienating your core customer base and bringing down the company long term.

Tim Cook = John Scully 2.0. Of course, Timmy is going to bail out when Apple is at peak share price, and this time there's no Steve Jobs to pick up the shattered pieces.

 

[Fzang]

Imagine never buying coffee or avocado toasts for the next 50 years.

We could be rich and financially independent, and finally able to spend money on the little luxuries in life such as... coffee... and uhh... avocado toasts?

Is this the zero sum economy everybody is talking about?

 

[DevNull0]

He said 30 months, typical car loans are 5 or 6 years.

If you need 5 or 6 years to pay off your car loan, you certainly shouldn't be spending $1000+ on a phone.

You should also seriously reconsider whether you're a new car person.

 

[groove-agent]

People need coffee to function in today's fast-paced society, it's not necessarily a frivolous expensive. However yes, you could make it at home for less (but probably not as good). I make my coffee at home, but I still wouldn't spend over $1300 (CDN) for a phone - maybe because I'm gen X who remembers a world without them. We functioned just fine with much less distraction.

Apple is in a great space right now, they can make a product, charge a ridiculous price, and people will still buy it.

 

[ccsicecoke]

That’s a lot of coffee. Tim

 

[bniu]

I went and saw the new iPhone X, it wasn't that exciting, and I kinda miss the home button. Plus the screen real estate is technically smaller than the 7 Plus and no additional storage over my 256GB 7 Plus. I guess this is $1150 I'll save and use for other things...

 

[AgentAnonymous]

It is not just a phone.

Unless you are the only person in the world who bought an iPhone to make phone calls and nothing else?

The latest and greatest iPhones are super computers. They outperform most Intel PC's now. It is incredible.

Lol no. This is pure ignorance. Even a consumer level desktop class Coffee Lake i5 is easily over 10 times faster than an A11. And don't even get me started on discrete graphics.
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I went and saw the new iPhone X, it wasn't that exciting, and I kinda miss the home button. Plus the screen real estate is technically smaller than the 7 Plus and no additional storage over my 256GB 7 Plus. I guess this is $1150 I'll save and use for other things...

The iPhone 7 plus has a much lower resolution inferior LCD screen.

 

[Olganech]

Well you are one of the few still using old fashioned computers. For most people now, their only computer is their iPhone. Or they have have an iPad too.

But yes, if you are happy doing most of your stuff from a laptop or desktop - and you are mainly using your iPhone as a phone - then I concede you don't need to upgrade. But you are an outlier.

Most people do real work on real computers not on tiny 5.5" phone screens.

 

[tn-xyz]

The iPhone 7 plus has a much lower resolution inferior LCD screen.

OLED has its advantages, but still suffers from burn-ins and is a rather old technology.