Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 3, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    While the iPhone X starts at $999 in the United States, with an even more expensive 256GB model available for $1,149, Apple CEO Tim Cook believes the price can ultimately work out to less than one cup of coffee per day.

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    On a conference call after Apple reported its fourth quarter earnings results on Thursday, Cook started by saying the iPhone X can be financed for as little as $33 per month at select carriers in the United States.

    AT&T, for example, offers the base model iPhone X for 30 monthly payments of $33.34, which works out to exactly $1,000 over that period.

    "I think it's important to remember that a large number of people pay for the phone by month," said Cook. "I think you would find you could buy an iPhone X for $33/month. So, if you think about that, that's a few coffees a week -- it's less than a coffee a day at one of these nice coffee places."

    Cook added that many customers are now trading in their current iPhone towards their next iPhone, reducing their total amount owing by $300 to $350 in the process. He said the iPhone tends to have the highest resale value in the industry.

    "In terms of the way we price, we price to the value that we're providing," said Cook. "We're not trying to charge the highest price we could get or anything like that. We're just trying to price it for what we're delivering. iPhone X has a lot of great new technologies in there that are leading the industry."

    "It is a fabulous product," he added, still referring to the iPhone X. "We can't wait for people to start getting it in their hands."

    Article Link: Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week
     
  2. vmachiel macrumors 68000

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    Well he’s not wrong. People get bend out of shape because of the price, and over the price of apps. But they’ll happily spend it on coffee, which you piss away in a couple of hours.

    Just make coffee at home/work. Solved.
     
  3. levitynyc macrumors 65816

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    :checks credit card statement:

    Wife spends $75 a month at Starbucks.

    Damn. He’s right.

    Time to yell at the wife.
     
  4. JaySoul macrumors 68030

    JaySoul

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  5. TimUSCA macrumors 6502a

    TimUSCA

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    I'm not sure why, but I immediately read that as "Time to sell the wife."
     
  6. Crosscreek macrumors 68030

    Crosscreek

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    #6
    Ok ...if Tim says so it must be true. I do make coffee at home.
     
  7. iBrooker macrumors 6502

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    #7
    Really!?! :rolleyes:
     
  8. Corrode macrumors 6502a

    Corrode

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    #8
    “Sponsor an iPhone X for less than the cost of a cup of coffee per day.”
     
  9. WWPD macrumors regular

    WWPD

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    Really nice coffee, served in a 14k gold cup sprinkled with diamonds.
     
  10. blcamp macrumors regular

    blcamp

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    #10
    Financing a phone for as long as a car is insane IMHO, even if it's interest-free. You're almost immediately upside down on the loan from the moment you send your first text message, and then of course the obvious: the upgrade cycle is still much shorter. So the argument of it being just a cup of coffee a day holds no water... much less coffee.
     
  11. Mr_Brightside_@ macrumors 68040

    Mr_Brightside_@

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    Why am I reminded of when Angela said she considers retail employees 'executives'.
     
  12. tw.morgan macrumors newbie

    tw.morgan

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    #12
    The problem with that statement is that it’s in *addition* to your $3/day coffee, not in place of it.

    I can’t imagine many people will give up coffee to buy an iPhone
     
  13. avanpelt macrumors 68030

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    #13
    It’s odd that Tim is even having to make that statement. It appears as if even he is concerned that they’re charging more for iPhone X than the majority of their customers could be willing to pay.
     
  14. SoN1NjA macrumors 68000

    SoN1NjA

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    And hell, skipping one steak dinner is the month's worth of an iPhone X
     
  15. Boatboy24 macrumors 6502a

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  16. levitynyc macrumors 65816

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    Not a terrible idea either.
     
  17. desmond2046 macrumors regular

    desmond2046

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    #17
    Nescafe Taster's Choice instant coffee tastes really good and costs like nothing. I made for my friends and some thought it was really good coffee.
     
  18. gatearray macrumors 65816

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    #19
    Nah, just keep drinking "nice" coffee along with your iPhone 6S, it works just fine. Problem solved-er. :)
     
  19. willzyx macrumors regular

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    #20
    Why do people spend so damn much on coffee a day?
     
  20. MH01 Suspended

    MH01

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    If it's coffee or the iPhone X , I can live without the iPhone
     
  21. Westside guy macrumors 603

    Westside guy

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    #22
    I’m planning to brew my coffee at home and hang onto my iPhone 6S for a couple more years, Tim.
     
  22. MrX8503 macrumors 68020

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    #23
    This is why I don't buy coffee or go out to lunch. It sucks....but every day little purchases like that adds up fast.
     
  23. RecentlyConverted macrumors 6502a

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    #24
    I wonder how long before Kevin Johnson makes the announcement - “Our coffee is great value, for the price of an iPhone X you can have a lovely cup of coffee from one of our branches every day for 372 days!”
     
  24. DTphonehome macrumors 68000

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    #25
    Well, to be fair, if you’re spending $3 a day on coffee, you should probably be making it at home for a few cents a cup. Then go buy an iPhone X ;)
     

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