Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook Should Be Replaced, Research Firm Says
- Thread starter MacRumors
- Start date
- Sort by reaction score
Agreed.
Can you elaborate? It seems the public likes to buy Apple products.
Same as Steve.
Not new.
Not new.
Steve has had his share of failures.
Where does AI really shine? certainly not on any phone of today?
Yep.
Maybe, in the future. But not now.
Who would that be?
It hitches nail on the head. Have you seen apples revenue?
👍
Tim gave the customers what they wanted, so they bought more.😂 The fiend.😁
Tim is doing a great job, IMO. The only area of weakness I see is that he's lost control over the marketing division. They're writing checks the R&D department can't cover. Apple Intelligence should have been a secret until it could do more than genmoji.😑
You have all the chatbots on your phone already... Apple is gonna be fine. Tim Cook knows what he's doing and next year you can ask Siri when your mom's flight arrives and who you met at that party last month.
I think iPhone design pace has slowed down as an example. The endless connectors chaos. The no home button no fingerprint reader behind the screen. The notch, ridiculous. So many lenses (except for the 16e). But the chips inside are quite good.
Maybe. But apple is very behind.
And that strategy didn’t work with Microsoft’s phone platform.
Nor did it work for nokia or RIM (blackberry) who had huge market shares and very loyal customers.
This is like saying Dell or Lenovo should fire their CEOs for "failing at AI". Yes, Apple Intelligence is comically underwhelming, but it's also not what drives the company. It's hardware. If I want AI, I'll use GitHub CoPilot or Claude. I don't really need or want it in my OS of choice. Hell, Windows Recall was also a comically bad launch, but no one is looking for Nadella's ouster. For AI, there's plenty of options, I don't need it from Apple and will continue to buy Apple products.
If anything, Apple needs to double down on hardware. The Mac has done well under Cook, Apple Silicon is a game changer. But the iPhone and iPad lines are tired. I just got an iPhone 16 Pro Max because the 17 looks like yet another incremental upgrade so I don't care (also my 13 Pro Max had seen better days). It's no longer a "wait in line" kind of device.
If anything, Apple needs to double down on hardware. The Mac has done well under Cook, Apple Silicon is a game changer. But the iPhone and iPad lines are tired. I just got an iPhone 16 Pro Max because the 17 looks like yet another incremental upgrade so I don't care (also my 13 Pro Max had seen better days). It's no longer a "wait in line" kind of device.
"endless connectors?" They switched from Lightning to USB-C. Not sure what you're referring to here. Nothing wrong with multiple lenses either?
I don't disagree that iPhone innovation pace has slowed, but it's also a fairly mature product.
Cook should go back to Logistics and let a products guy / gal run the ship… Apple needs to take some risks again. I feel that under Cook, Apple is a bit too risk averse, a bit too bland, in terms of product design. Same iPhone essentially since iPhone 11. Time for something new. Also, if Apple wants to move the computing paradigm into a spatial dimension, Vision Pro doesn’t seem like the only way to do it. Couldn’t a Mac or iPad also have a spatial GUI as well?
He's not in the tech space at all because he was fired. I don't understand the point of your question.
The article makes no mention of the billion dollar projects this CEO has spooled up and then later cancelled. Huge ones. Or that product categories were introduced and rarely updated. He doesn't mesh well with product and design leaders as evidenced by those who were fired or left the company.
Tim's best product is the stock. He inherited a freight train speeding into a valley of prosperity. His job was to keep the machine oiled and moving forward. With all that has gone on behind the scenes, I can't imagine Tim staying when the stock begins to slip as the trains momentum evaporates.
Maybe he'll quit when the AR glasses are released - if ever.
Quitting on project titan was a terrible mistake. CarPlay Ultra is an actual joke. As is Siri's inability to answer simple questions even with a phone that added massive hardware power to support it. As were the cancellations of the original Apple TV concept, AirPower, AirPort, Xserve... and the slow updates to the pro apps and hardware. FCP still has bugs from a release pushed over year ago with no update in sight.
Tim's best product is the stock. He inherited a freight train speeding into a valley of prosperity. His job was to keep the machine oiled and moving forward. With all that has gone on behind the scenes, I can't imagine Tim staying when the stock begins to slip as the trains momentum evaporates.
Maybe he'll quit when the AR glasses are released - if ever.
Quitting on project titan was a terrible mistake. CarPlay Ultra is an actual joke. As is Siri's inability to answer simple questions even with a phone that added massive hardware power to support it. As were the cancellations of the original Apple TV concept, AirPower, AirPort, Xserve... and the slow updates to the pro apps and hardware. FCP still has bugs from a release pushed over year ago with no update in sight.
Last edited:
Apple should consider spinning off a software company with new leadership focused on AI. Tim can continue to milk customers and make shareholders happy.
Out of a 14 year stellar record you found a few things to hyperbolically criticize.
This is what I've been saying! Although Apple really needs a customer focused CEO, because that's what makes a product good. Still, I'm glad people are starting to get it
Growth doesn't necessarily have to happen via increased market share but also expanding into different product areas. Or both
Obviously unlikely to happen unless Mr. Cook plans for it. Someone wants their 15 minutes of fame.
There's a big difference between having an AI app and having AI integrated throughout the entire tech stack. The latter is much more powerful.
Four, actually. Mac, iPod, iPhone, iPad. And that's just hardware. There were innovative apps that were also released during his tenure: iTunes, iWork, iMovie, iPhoto, GarageBand, FCP, Logic Pro
Steve would kill a product a week before launch if it wasn’t perfect.
Tim will ship it — then roll out fixes over the next 5 updates.
Tim will ship it — then roll out fixes over the next 5 updates.
This is one cherry picked article. Other analysts are saying Tim should stay:
“To those of you who think becoming the AI technology leader should be Apple’s “thing,” Mukunda pointed out that “there are a lot more ways to make Apple worse off than there are to make it better. If you are one of the largest, most profitable institutions in the history of the world, doing crazy things is a bad idea.” “
“To those of you who think becoming the AI technology leader should be Apple’s “thing,” Mukunda pointed out that “there are a lot more ways to make Apple worse off than there are to make it better. If you are one of the largest, most profitable institutions in the history of the world, doing crazy things is a bad idea.” “
How about I give you some sources. He wanted Mac development to fade and a focus directly on iOS devices (such as iPhone and iPad). Steve Jobs believe the Mac would fade, but Forstall wanted Apple to primarily make iOS based products and eventually leave the PC.
Forstall's firing reportedly met with 'quiet jubilation' at Apple | AppleInsider
Employees at Apple are said to be extremely satisfied with the ouster of iOS software chief Scott Forstall, who had apparently worn out his welcome at the company.