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Been saying it a long time, Apple needs a product person to make AAPL great again. Crook was great for AAPL shareholders, but he has now failed the other stakeholders for years.

Wasting $10B on Apple Car then another $20B on AVO wasn’t great. All this time could have been focusing on making Siri great and not tarnishing the Apple brand with Apple Intelligence. Way to ruin the whole company. People don’t want AI yet as people don’t like change. But as someone who works with it daily, I can say with certainty it will replace about 80% of knowledge work with better results within a few years. It’s all ready better at customer support, sales and employee proficiency than anything since the PC.

Forestal was supposed to be the successor. Tim Crook wanted the money as he was filled with greed. He did well by riding the product map of Jobs but once that product map was gone, they have struggled. Apple Silicon is great and it made Intel take notice but it’s almost caught up.

But I would say the MacBooks are worse than they should be or could be right now. The pressure to add ports because people wanted them. Like Jobs would say people don’t know what they want as they don’t want change. But change is what improves the world around us. Can either improve or be left behind. The MacBook could be so much better just by removing the dumb notch that has no purpose other than marketing. It ruins the user experience.

Apple has made a cash cow out of iPhone. But what have we really seen as improvements that Android hasn’t had for years? The only thing Crook does great is lock people into an ecosystem. I’m grateful for the EU and hope USA follows suit and stops the anticompetitive practices that are stifling innovation for all consumers. Interoperability is what is best for consumers. We need to do something about the long lasting patents and move to something like pharmaceuticals with seven years of exclusivity. The best companies should be those that keep innovating.

Aye to axing Crook.
Are there any companies in the tech industry right now actually innovating? AI Chatbots are nothing new, they’re just better than they were in the past.

The closest thing I can think of to tech innovation is Foldables, and that category is already stagnating before Apple even gets there.
 
Huh?? 🤔 Jobs famously said “Real artists ship.” Cook is the guy who made that statement a reality for Apple. Great design is necessary but not sufficient. Shipping is what made Apple great for users as well as investors.
The quote has nothing to do with logistics or supply chain. Jobs reportedly said that during one of the Macintosh team retreats (1983). He saw himself, and addressed his team as “artists” creating new things and sharing them (shipping) them with the world. Jobs also told them during the preceding retreat “It’s not done until it ships”.

Cook is a lot of things, but “artist” isn’t one of them.
 
Haha, they’re only changing the iPhone because it’s looked the same for years. There haven’t been any significant changes that justify an upgrade. We get these incredible chips, but there’s nothing worth using them for. The iPhone line is currently stale.
I agree 100%, the phones need to be able to be connected to a monitor and run a desktop os. I’d settle for what they have on the iPad, but users really deserve to be able to run it in macOS mode when docked.

Since they could be releasing a laptop with a phone processor, there is really no reason not to do this at this point.

Well no reason other than to get more money from the user.
 
The products now are fantastic. I just replaced an older iMac with a Studio Display and an M4 Max Mac Studiio. It is fantastic; fast, silent, reliable. The M4 iPad is fantastic. I’m planning on upgrading from an iPhone 14 to an iPhone 17 this fall. How can you do much to change the design of an iPhone? It is a slap of glass. Since Ive left it has improved with better battery life and the MacBook finally ditched the butterfly keyboard.

People keep complaining that Apple hasn’t done anything since the iPhone, ignoring that the iPhone isn’t just one thing, like a diamond. It is a platform that changes all the time. The first iPhone didn’t even have video. Now we have much larger displays, higher resolution displays, fantastic graphics, machine learning built-in, Secure Enclave, 4K video in slo-mo, portrait mode, RAW mode, the wallet for credit cards and more, dedicated radio for purchasing, getting train tickets and more. I’ve probably skipped over a bunch. Five years from now the iPhone will have gained all sorts of new features and be quite different from today’s. Even so, today’s iPhone will still be useful because Apple is intentionally building them to last a long time.

AI seems to be great for businesses because they can use it to replace workers. I don’t have anyone working for me so it is not that useful. I have tried it a few times but don’t have much use for it.

Also, which AI should Apple use? It seems like the best AI keeps changing month by month. This week Grok seems to be good. Maybe another will replace it next week. Read Gary Marcus to get an idea where this is headed.

For those who don’t like Tim Cook the way is clear. Get together enough people to control 51% of the stock and vote him out. Year after year he gets voted back in with ~99% yes votes. MacDaily News and some people on Seeking Alpha consistently dis Tim Cook to no avail. I guess they don’t own stock.

Gary over at MacMost just put out an interesting video. He showed how to use a shortcut to make a chat interface to Apple’s LLM. There are three options, ChatGPT, Apple Intelligence on Apple servers, and the on-device LLM. This ships with macOS Tahoe. It takes about 4GB.
 
Are there any companies in the tech industry right now actually innovating? AI Chatbots are nothing new, they’re just better than they were in the past.

The closest thing I can think of to tech innovation is Foldables, and that category is already stagnating before Apple even gets there.

Exactly... Which computer/phone/tablet companies have recently introduced an amazing innovative product that has blown people away?
 
I mean, under Cook we ditched the super thin, super hot, and under powered products like the iPhone 8 and under, the pre Apple Silicon macs that were/are hot trash into the era of fatter product design. Which has been a blessing to performance. This new direction also led to an industry giant of design who was stuck in his ways to be let go from Apple, which only Cook could have signed off on.
He also ushered in the biggest change to the personal audio industry with Airpods, probably one of the most popular Apple products of all time.
So yeah, he's not batting 1000, but his leadership is what brought us out of the "Let's be super thin just cause it looks cool and only focus on 3 products" Apple of the past, to batting 900 and actually delivering usable products.
 
When I switched from Samsung to Apple 4 years ago, the ONE thing I missed was Google's Assistant. It was light years ahead of Siri. I used it religiously, and barely ever used Siri. It was disappointing. Apple never took Siri seriously, which led to a late start in the AI race.

That being said... phone-based AI is still a gimmick at this point. It's nothing more than a check mark on a spec sheet. "Ooh, I need a phone with AI! I don't know what I'll do it with it, but I need it!"

Quick replies to texts? Yawn.
Circle to search / Visual intelligence? Fun, but the novelty wears off quickly.
The best feature may be photo cleanup tools. Not really sure I call those "AI" but whatever.

Now, writing tools on a laptop... super helpful. Yes I know you can do that on a phone too, but thats not real productivity. Nobody is writing a paper on their phone and using these tools.

That being said... if Apple can really offer AI-based shortcuts in IOS 26 (IE, I can give it vocal prompts and the phone responds appropriately with app actions), that may kick off the USEFULNESS of phone-based AI. That could make things really convenient and easy-to-use. 95% of iPhone users dont use any shortcuts because they're not intuitive. But let me TELL my phone what to do, and have it respond appropriately... thats a potential game changer.

We all know Apple is never the first to market with something. But when they eventually get there, they tend to be better than the opposition. I have faith that Apple will get it right by the time it really matters.
 
The same Steve that put Tim Cook in charge knowing exactly who he was?
Pretty short sighted mate. Doesn’t mean Cook is above reproach.

Cook is an A student. But Steve was a dropout entrepreneur genius. Most similar was Woz and Ive. But neither were fit to run a company size of Apple. Cook has the operational excellence but not the creative genius.
 
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Researchers and analytics are very confused on the current importance of AI for Apple and related priorities. The most imminent threat to Apple is associated with a shift in global economic, tariffs and the need for proper supply chain management. There is nobody better suited for the task at the moment than current CEO.
 
I think this is Apple’s plan all along…they will rotate CEO’s on their focus…last one was on products, this one is on profits, next will be back on products, after them it will be back to profits…and so forth. They are piling in record amounts of cash so they can create the next products. Then when money is getting ‘low’, Apple will go back into conservative mode with minor updates and tweaking to its products while focusing on getting their savings back up.
 
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I don’t agree with some of Cook’s business practices, like not providing enough value for iCloud, putting ads everywhere for pennies. It kills the company’s prestige. But I hate the fact that everything in large corporations is now about pumping up the stock at the expense of long term success. I hope Cook is able to stand up to these vultures who only care about their stocks and they couldn’t care less if Apple survives long term. I hope he doesn’t join the MAD (mutually assured destruction) “AI” race. I don’t see lot of these companies surviving this madness in the end.
 
Tim is not going anywhere at least in the near and immediate future. Under Tim, Apple has grown so much and reached new heights. Apple is facing competition and regulatory pressures. However Apple will come out stronger!
 
oh please, no-one has figured AI out, everyones throwing millions (even billions) at it and Apple taking a slow and steady approach is just fine. I dont have positive outlook of the current AI bubble and once it pops, we'll see where it all lands. Tim Cook and Apple arent stupid enough to not have fingers on the pulse, hes the public guy but if they want to do something extreme they would if it makes sense.
 
Whoever was behind the now vastly splintered iPad line with what model works with this pencil, but not with that one, and this one needs a dongle but not that dongle, and this pencil doesn’t have pressure sensitivity now but the older one does, and there’s a “pro” one, blah blah blah desperately needs to go. I consider myself very well off with the Apple News and products and even I need to do research before I make a purchase just to figure out what’s going to work with what.
If that was Tim, yes, get him out of there.
 
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