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Apple doesn’t aim for high market share though. It is not a sign of failure. Their aim is high profit, which does not necessarily mean high market share. Apple has a much higher market share at the most profitable end of the market.
You have to make up your mind. Either you claim that Apple will continue to grow at a significant rate (and for whatever reason conclude that all other arguments are irrelevant)
Or you take the view that Apple isn't even aiming for growth.

This is not only obviously wrong, but also reveals a lack of knowledge about economics and business management.

Let me put it more simply:
The Mac's market share is around 14%. It hasn't changed in five years. And it remains insignificant.

Yes, growth may be insignificant for you as an end customer.
But not for shareholders.
 
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Whatever one might think about him or his track record Tim Cook will be 65 this year.
Anyone thinks he will be leading Apple into his 70s?
Life makes change inevitable whether it's wanted or not.
 
Perhaps it’s because I was younger, but every time Steve Jobs introduced a new gadget, it was something extraordinary. That feeling has completely vanished and is no longer there.

That's because at that time, personal computers, mobile phones, and tablets were in their infancy back then. They're all very mature now.

It's much much easier starting from ground zero. And having a ton of help from the real pioneers. Jobs was exposed to computers with mice and graphical user interfaces taking a tour of nearby Xerox PARC's (Palo Alto Research Center) lab and SRI's mouse (invented by Doug Engelbart). If it weren't for that exposure Apple would likely not have introduced the Mac when they did.

If it weren't for Apple and Jobs working closely with Motorola cellular phone engineers (who wrote the book on cellular telephony re Martin Cooper) developing the Rokr (which flopped, BTW), there would not have been iPhone at that point in time. Apple could not have pulled that off by themselves at that time having zero experience in that field (which is extraordinary complex (speaking from personal experience). Tablets, being invented and developed by Grid Systems and RAND (the real pioneers), made it easy for Apple to enter that space.

I'm not saying real innovation is dead... It's just much much more difficult now that the products that Apple and other computer/phone/tablet companies make are now very mature.
 
I think there should be a shake up in Apple's hierarchy, they are becoming elderly and out of touch with the younger generations.
 
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"AI will reshape industries across the global economy, and Apple risks becoming one of its casualties."

No it won't..... as AI replaced thousands of jobs putting millions out of work, government will soon step in as it sees its tax income fall dramatically. There is a given. And don't tell me Ai won't replace jobs, if course or will as it means more profits. And if everyone retrained to work in Ai then the market would be flooded.
Ai has been sold as the latest buzz word when really it's just about automating as much as companies can to cut costs, increase profits. Capitalism.

As for Cook, he will go at some point, if the shares drop more it's up to the share holders to get rid of him though.
However despite my opinions on Ai it is quite obvious Apple is waaaaaaaaay behind the industry on it. So much so they've had to rely on a competitors product to fill the gaps.
 
The same Nadella that’s laid off 9000 employees this year thanks to AI? Yeah, definitely the direction Tim Cook should be going 🙄

20 or 30% of all Microsoft code now written by Ai with a target of 50% by 2030 I think. But they have laid of tens of thousands over the last 2 or 3 years.
 
Maybe they can find someone that is more likeable and doesn't have the public personality of a sock puppet.
The weird thing is, If you watch some of his earlier keynotes, he actually seemed to have a personality back then. The problem is, especially since the post COVID video keynotes, he's clearly been to the same media training school as all the other 55 presenters on the Apple keynote videos these days, and they all look and sound the same. It seems to be the one thing in AI that they've actually pioneered on, making their presenters look AI generated.

You have to wonder why Tim himself wants to still be the CEO of Apple. Surely he's at the age where he himself wants to retire and let someone else deal with Apple now.
 
I agree u see Tim, every thing is delayed and not delivered and the software has become a joke. Nothing is exciting; Samsung is doing better
 
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Tim Cook is indeed no Steve Jobs, and it shows. He knows how to keep current products going and make huge profit out of those. But introducing new products? Nope.
 
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He's been at the helm a really long time... I thought Vision Pro would be his final serenade but alas here he still is.
Well, it hasn't yet met his expectations. The Vision Pro might become Tim Cook's Moby Dick.
 
Tim can be the CEO, but apple needs a new strategy based on try new disruptive products and technologies
Apple is very conservative
 
I couldn't be less interested in AU, but completely agree that Cook should have been gone ages ago. He's a bean counter with zero vision.
 
SO, because the marketing team promoted alpha software tim cock should be replaced... let me break it down for you guys.

They clearly have no idea how apple's ecosystem of software, hardware and services has skyrocketed since 2011... and even more, they clearly have NO idea of the uniqueness engineering and focus ONLY apple have in order to create those highly highly integrated devices.
 
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Apple should definitely consider an overhaul. Tim may be a good operation guy but he is far behind the guys like Nadella.

Tim’s milk-customers-like-cow strategy has finally worn me out and I am switxhing to Galaxy Fold 7 after using iPhone from 3G until 15.
Sadly I don't think you will be the only one. The slow drip drip drip of any innovation is like torture.
 
You're switching to folding phone but Apple doesn't offer one yet. When they do, you'll come back to iOS. At least that's what all the research and common sense says.
Can you wait another five years for an Apple folding phone though?
 
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yea, let him go, and make him take all the liquid 4ss UI with him.
it's sabotage what he allowed to happen to macos.
put someone else in place that understand that what macos needs is fixing ..
about all the shortcomings it accumulated over the years of negligeance,
and revert many of the nonsense restrictions imposed on users.

- make macos able to fully boot from external hard disk.
- implement interoperability with other OSes, like supporting ext4 and ntfs filesystems
- allow users to customize their UIs.. like the flavors app used to do before the restrictions.
- allow users to choose the font they want to use in the system.
- make translation layer for opengl and vulkan to metal
- have macos go on a diet (100gb is way too fat, normaly 10gb is already considered fat...)
- bring back 32bit support (there are intelligent ways to have both 32 and 64bits)
- fix archaïc window management, task switching and fullscreen handling
- make in-house package manager
- make proper way to uninstall apps and cleaning the junk that accumulate in ~/Library/
- make early boot UI and stop pretending macos is a 100gb bios replacement
- play nice with steam, let the games come to macos users
- allow users to remove some of the junk apps macos comes with
- let root account to truely manage the system

to name a few ..
 
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