from a PR perspective, it should have just become an off-limits questions. Last week's WSJ video with Tim they asked him about it on camera. Tim's always on message but handlers should have forbid it as a question especially the last 6 weeks during the 50 years of Apple roadshow where people were constantly asking him about the future.
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Apple CEO Tim Cook Stepping Down, John Ternus Taking Over
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from a PR perspective, it should have just become an off-limits questions. Last week's WSJ video with Tim they asked him about it on camera. Tim's always on message but handlers should have forbid it as a question especially the last 6 weeks during the 50 years of Apple roadshow where people were constantly asking him about the future.
Ternus will be CEO, but Tim will be Chairman, which leaves him in a very powerful position at Apple. Make no mistake, Tim Cook will have great influence over all aspects of the business.
I thought Tim was a fine CEO, but I lost all respect for him when he was kissing the ring in Washington DC a little too much. It was pretty gross.
Yup!
Thanks Tim for the stock appreciation!
Good job on navigating the politicians on both sides of the globe.
Best of luck to Ternus and Srouji. They have performed well.
Now to clean up/out the bug-ridden software division which is the boat anchor.
So why aren't you using products from all those other more innovative companies?? I mean surely if Cook was so bad at driving innovation, there must be a wealth of more innovative products for you to choose from, right? Yet here you are.
Kylo83
macrumors 603
the last few iPhones went from stainless steel over heating to titanium to nah gets to hot lets make a new iPhone back to aluminium. Sorry but nothing the last 5 years has excited me from apple, we need a huge change, time to make apple great again
Kylo83
macrumors 603
because we are stuck in the eco system
One could argue that one does not make that much money without producing great products.
KnowsHowItWorks
Suspended
PixelPanics
macrumors regular
We love you Tim Cook. Thank you for being amazing to apple and to everyone who enjoys their products. You did an amazing job
Kylo83
macrumors 603
not true the new iPhone was basically no change than 16 pro just with a new design and kinda. downgrade but it sold lots, apple is a brand that sells
TigerNike23
macrumors 65816
ipedro
macrumors 604
Justin Cymbal
macrumors 6502a
Yes, similar to (don’t laugh) Bill Gates/Balmer turning Windows into an effective uninspiring bank account before handing the reigns over to Satya Nadella who in the span of a decade, completely transformed their main revenue source from Windows to now almost entirely cloud, with only a small fraction derived from Windows today:
Former CEO of Microsoft:
datsdatcharlie
macrumors regular
Spot on. Seems many people will never (or refuse to) understand that happy/repeat customers are the final arbiters of a consumer tech company's success. Not tech forum pundits.
Apple's 1+ Billion happy/repeat customers have spoken.
Pitogyro
macrumors regular
I've been waiting for this day for the best part of the last decade. For anyone who loves Apple, as opposed to just loving making money as a shareholder, this is cause for celebration. Godspeed to John Ternus and I hope he takes the company in a bold, new direction.
M-series transition for the majority of the Apple hardware line up consisted of placing a M-series chip in the exact same container as the Intel chip was in. ( MBA, Mini , Mac Pro, and for most part MBP). The iMac was thinned out iPad thin (so that was 'change' ) and The Mac Studio was a scaled up Mini to fit the bigger heatsink. The MBP got back some ports that probably should have been taken off before.
About half of the M-series transition was software and Ternus didn't run that. He probably had indirect inputs but didn't run it.
It's a pain to move platforms, but isn't not impossible. What makes you stuck? I'm also curious what more innovative products you'd be using if you weren't "stuck".
turbineseaplane
macrumors Penryn
Beyond the product side it’s time for Apple to rethink its approach and tone towards its own developer community.
ipedro
macrumors 604
Cook was leaps and bounds more effective than Balmer but I'll accept the analogy, I understand your point. Cook wasn't blind nor unwilling to be convinced by people with different points of view and expertise. Balmer made fun of the iPhone and refused to adjust course because he couldn't see what everyone who laid eyes on that "These are not three separate devices" Stevenote knew immediately. The iPhone would completely transform personal computing and Windows was no longer secure nor could its established base be taken for granted.
Where Tim Cook failed is that once he finished Steve Jobs' roadmap, he began to forget what made Apple great: the human experience drove profits, not the other way around. I hope Ternus course corrects.
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Waiting to hear about Federighi retirement now