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Apple CEO Tim Cook Stepping Down, John Ternus Taking Over
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ipedro
macrumors 604
Why? Federighi didn't want the CEO role nor was he suited for it. He was never really in the running. He's great where he is.
CEO: Ternus
Software: Federighi
Hardware: Sirouji
Design: Lemay
This is a blockbuster team. If anyone needs to retire, it's Eddy Cue. He's long overstayed his welcome.
pakupakuman
macrumors regular
This is an huge development, likely to lead Apple in new directions, after the initial inertia wears off, and perhaps produce a different view of Apple by the public. In steering Apple, a CEO has so much influence world-wide. I wonder what it will be like with Engineer Ternus driving the train.
Except Federighi is NOT great. Likable, yes. Great, no. Apple's software quality has been declining steadily for years. Software needs new leadership in a big way.
rafark
macrumors 68020
Tim Cook is not the same as Steve Jobs. They’re very different like 180deg different.
Credits due to Tim Cook:
Supply chain has been on point since he took over, and he managed a very graceful ramp up in production volume over the years.
Apple silicon is amazing and always has been under his leadership.
Tim Cook blunders:
Wasted billions on buying Beats for no good reason.
Paid a small fortune to his fav band U2 to put an album on everyone’s iPhone without authorization.
Blew billions on a failed attempt at an autonomous electric car.
Innovation stagnated and production deadlines were slow as molasses compared to when Jobs was running things.
About 10 years past due on getting Apple into the modem IP game.
About 10 years past due on getting a low-cost laptop offering out.
Supply chain has been on point since he took over, and he managed a very graceful ramp up in production volume over the years.
Apple silicon is amazing and always has been under his leadership.
Tim Cook blunders:
Wasted billions on buying Beats for no good reason.
Paid a small fortune to his fav band U2 to put an album on everyone’s iPhone without authorization.
Blew billions on a failed attempt at an autonomous electric car.
Innovation stagnated and production deadlines were slow as molasses compared to when Jobs was running things.
About 10 years past due on getting Apple into the modem IP game.
About 10 years past due on getting a low-cost laptop offering out.
I'm not feeling bad for Tim Cook. The 100's of millions of dollars he made over his time at Apple is more than most people will ever see, but he did go into a tough spot and did pretty well.
It's always challenging to follow a charismatic company founder. Certainly he made some errors along the way, but he did a pretty great job with Apple. It's also hard to see who else would have done better. They are in a great spot today with category leading products across many different categories. Putting out the Neo to expand Apple's marketshare will probably be looked back upon as one of the best strategic moves from the company in a long time.
For those who said that Tim wasn't the right pick, it's tough to see who else would have done better. I hope he enjoys his new role & hopefully can spend more time with his family & enjoying a slower pace of life.
It's always challenging to follow a charismatic company founder. Certainly he made some errors along the way, but he did a pretty great job with Apple. It's also hard to see who else would have done better. They are in a great spot today with category leading products across many different categories. Putting out the Neo to expand Apple's marketshare will probably be looked back upon as one of the best strategic moves from the company in a long time.
For those who said that Tim wasn't the right pick, it's tough to see who else would have done better. I hope he enjoys his new role & hopefully can spend more time with his family & enjoying a slower pace of life.
Mrkevinfinnerty
macrumors 68040
I have transitioned profile pics as a mark of respect 🫡
God Speed Timothy Donald. More of the same from Ternus i expect though.
God Speed Timothy Donald. More of the same from Ternus i expect though.
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Tim Cook was always the Beige Toyota Corolla of CEOs.
Luftkopf
macrumors 65816
Except declining software quality is the whole industry, not just Apple. Everyone’s vibe coding now, the bugs are just going to keep piling up!
joshwithachance
macrumors 68030
AnInanimateCarbonRod
macrumors regular
It's funny, after seeing and hearing rumours of this for months, my jaw still dropped when I saw the announcement. I didn't really expect it to be so soon.
I guess WWDC will be Tim's last keynote. I wish it'd be in person - it'd be a bittersweet send off that just wouldn't be the same as a pre-recorded presentation.
I'm grateful for his time as CEO. Apple's ecosystem is still by far and away the only one I want to be in. iPhones, iPads and the Mac are still the best products in their class. MacBook Neo has totally upended the low-end market and put everyone else to shame. Apple Silicon is incredible engineering and an industry wide game changer. They haven't wavered from their commitment to privacy - and remain the only tech company I actually trust with my data. I could go on and on - AirPods, Apple TV, etc. - all fantastic successes in their own right.
Excited to see where John Ternus goes from here. Hardware Engineering has been killing it for the past few years.
Thanks, Tim.
I guess WWDC will be Tim's last keynote. I wish it'd be in person - it'd be a bittersweet send off that just wouldn't be the same as a pre-recorded presentation.
I'm grateful for his time as CEO. Apple's ecosystem is still by far and away the only one I want to be in. iPhones, iPads and the Mac are still the best products in their class. MacBook Neo has totally upended the low-end market and put everyone else to shame. Apple Silicon is incredible engineering and an industry wide game changer. They haven't wavered from their commitment to privacy - and remain the only tech company I actually trust with my data. I could go on and on - AirPods, Apple TV, etc. - all fantastic successes in their own right.
Excited to see where John Ternus goes from here. Hardware Engineering has been killing it for the past few years.
Thanks, Tim.
Rogifan
macrumors Penryn
Not sure why you’re including Lemay. He’s not an SVP, nor does he oversee all of design.
What’s good is that Cook is staying on as executive chairman to handle the politics so Ternus doesn’t have to.
turbineseaplane
macrumors Penryn
I think the product itself has basically already done that. lol
Ternus is completely unlikely to do any of that. About each of those would get a dead Apple in 3-6 years.
Apple sells systems not 'hardware' or just 'software'. The systems that are sucessful today are so because both sides have contributed..
The "all seeing , all knowing" chatbots contest is all being run in the cloud. Apple isn't going to win in the cloud services business. That is really not about personal devices. ( Apple largely 'wins' at the services business because they take a 30% cut of the business that other folks have. And if you let them set the parameters on your phone they will fill up iCloud as fast a possible so have to subscribe to get more space. It is not because their web services are vastly better than everyone else's. ) If Apple tries to be almost exclusively 100% a cloud servies they will probably fail.
Gaming is also a path to 'no where' versus the position they have now. Apple TV hardware??? err no. It is just a hobby product.
iObama
macrumors 65816
Kylo83
macrumors 603
Maybe now after Tim stepping down we might actually start to see notches and cutouts on displays gone, the last decade we have had a horrible notch and Dynamic Island cut out, under new leadership we might see real innovation like all screen iPhone
DocMultimedia
macrumors 68030
DocMultimedia
macrumors 68030
jonnyb098
macrumors 601
Best Apple News in a while. Apple needs a product visionary after 5 years of stagnation (Vision Pro is not a consumer hit at all nor do most know it exists). Tim made the company a behemoth but that comes with risks. John is a product guy and that’s what Apple needs now.