Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

[boppin]

No more Tim Apple. John Apple.

It somehow reminds me of the following sentence: John is dead and Wayne doesn't care.

 

[beltzak]

Wow. Cook oversaw a massive growth in Apple during his tenure. So far, the numbers look like:

From fiscal 2011 (the year Cook took over as CEO) to fiscal 2025 (the latest full fiscal year), Apple's growth looks like this:

• Revenue: $108.2B → $416.2B (3.85x)
• Net income: $25.9B → $112.0B (4.32x)
• R&D spend: $2.4B → $34.6B (14.4x)
• Services / digital-content-type revenue: from about $5.4B in 2011 to $109.2B in 2025 (20.2x)

That'll be a tough act to follow. Rooting for Ternus!

Microsoft from 2011 to 2025
Revenue: 70B -> 280B (4x)
Net Income: 23B -> 101B (4.4x)
R&D Spent: 9B -> 32B (3.5x)

Google from 2011 to 2025
Revenue: 38B -> 404B (10x)
Net Income: 9.8B -> 132B (13x)
R&D Spent: 5B -> 61B (12x)

I missed Steve Jobs.

Way more in the software department.

 

[surferfb]

Easy. Because I got stuck in the Apple ecosystem tar pit around 2004. Since Cook took over in 2011 the quality and reliability has tanked. It just works dies with Jobs. Sadly.

What do you mean stuck? It’s super easy to switch if you’re unhappy.

 

[frou]

Craig Federighi (SVP of Software) is apparently such a lost cause that when people plead about the state of Apple software (not just today), most of the time they don't even bother to address it to him 😀

 

[DocMultimedia]

And stocks are going down with this news? It should go up in my opinion!

Tomorrow we'll find out what more really think. After hours can jump all over the map.

 

[lcgarza10]

Good luck to Tim Cook, he was the best sucesor that Steve Jobs could elect. Now John should be a good election as well.

 

[Royksöpp]

Exciting! He's been with Apple since 2001, and has been involved in some of Apple's best hardware.

 

[iPhoneFan5349]

Let’s see how it goes

 

[jz0309]

Sadly, nothing will change here. After a couple months it will be the same "Wah... Apple doesn't innovate anymore."

Basically ignoring the 1+ Billion happy/repeat customers (the final arbiters of a company's success) who love Apple products and propelling the company to being one of the most successful consumer tech companies in the world.

Certainly nothing will change in the short term, nd by short term I mean 1-2 years. Ternus is stepping into some real big shoes, it takes time and he deserves to be given that time. So time will tell ...

But at the end of the day, a CEO is measured by the financial success of the company primarily, and "approval" of the MR community doesn't really mean anything

 

[citysnaps]

Man, what are the macrumors commenters going to complain about now!

How about Apple's stock is too expensive. Wah...

 

[Royksöpp]

Good luck to Tim Cook, he was the best sucesor that Steve Jobs could elect. Now John should be a good election as well.

Steve set the foundation, Tim built the house, now John get's to make it his own.

 

[boppin]

Hey, wasn't it Tim Cook who really made the Apple Stores so successful? I thought that was fantastic! Finally, some effective competition for the mostly incompetent "authorized Apple resellers" and whatever else they were called. If all of that was Tim Cook's idea, then my warmest regards to him! Thanks, Tim!

 

[tRYSIS3]

about time

 

[jz0309]

And stocks are going down with this news? It should go up in my opinion!

name a couple reasons why the investment community, Wall Street, should be excited please. Cook has a pretty incredible track record for shareholders, Ternus? he's a no-one from that perspective

 

[citysnaps]

I can't wait for revival of this. 🤣
View attachment 2623662

That was one of the two dozen flops brought to market by the CEO who proceeded Cook.

 

[awsom82]

Bring back Xserve!!! And UI

 

[DocMultimedia]

What a liar! Few weeks ago he was asked about it and he denied it and now this. Kinda goes to show that most of the times the rumours are spot on and Apple just denies everything until its ready.
Anyway, its kinda shame, I like Tim Cook. I think he managed an incredible thing with Apple but he reached the end for what he could do. Now lets see what Ternus does

Did you see what he said? He didn't lie about anything. He's not leaving Apple, just taking a new position in September.

 

[platinumaqua]

Happy retirement, Tim.

I hope we'll see refinements and stability improvements in the near future and not more things like ads and subscriptions, but I'm not holding my breath

 

[mrr]

Thank you Tim Cook. All respect. You knew how to run a mature company. Looking forward to see what comes next too.

 

[AusMness]

Wow, that was quite unexpected so early.. Godspeed Tim and best of luck to John 🫡

 

[lapstags]

Ternus is completely unlikely to do any of that. About each of those would get a dead Apple in 3-6 years.

Apple sells systems not 'hardware' or just 'software'. The systems that are sucessful today are so because both sides have contributed..

The "all seeing , all knowing" chatbots contest is all being run in the cloud. Apple isn't going to win in the cloud services business. That is really not about personal devices. ( Apple largely 'wins' at the services business because they take a 30% cut of the business that other folks have. And if you let them set the parameters on your phone they will fill up iCloud as fast a possible so have to subscribe to get more space. It is not because their web services are vastly better than everyone else's. ) If Apple tries to be almost exclusively 100% a cloud servies they will probably fail.

Gaming is also a path to 'no where' versus the position they have now. Apple TV hardware??? err no. It is just a hobby product.

You don't know what you are talking about.

 

[scoobs69]

People all bitching about Cook, and here I am loving the computer hardware line up Cook and his crew created with the ASoC - which is where I do 99% of my work.

People wanted innovation, and Apple now has workstation class laptops with 18 CPU cores and up to 128GB of memory you can take on the road....and they'll perform a well desktop workstation.

On the flip side, Apple gave us a $600 laptop.

You have a $600 10-core computer.

A legit base 14-core workstation with 36GB of memory for $2,000. 14-cores with 36GB of memory for $2,000 is ridiculous compared to what we had in the Intel days...

...And a 28-core workstation with 96GB of memory for $4,000. In an enclosure that fits on your desktop right under your display.

And on top of the hardware, the Mac OS is more stable now that it ever was with Intel - which gave me multiple beach balls daily. It was such a PITA prior the M1 Macs...

I know the iPad and iPhone could be better - but to me? ....These are the good ol' days of Apple.

Edit: and oh yeah. I'm a family subscriber to AppleTV and Apple Music. Absolutely love them both.

 

[bobtamboo]

Good luck to Tim Cook with what he does next within Apple. Although, I’ve never enjoyed a single interview he’s ever done or his keynote segments, always came across too scripted.

This is definitely his time to leave the CEO position with Apple Intelligence still needing some serious work and existing products to be pushed in new directions

 

[DocMultimedia]

Easy. Because I got stuck in the Apple ecosystem tar pit around 2004. Since Cook took over in 2011 the quality and reliability has tanked. It just works dies with Jobs. Sadly.

If you can't figure out how to change your ecosystem in fifteen years I think you need to reconsider some of your choices. I've never gotten stuck in a situation I didn't like for fifteen years. I can't even comprehend that.

 

[lazyrighteye]

Steve made the company vision.
Tim made the company money.
Here's hoping John is allowed to leverage some of that money to help drive vision. LFG! ❤️🤘