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Apple CEO Tim Cook Talks Accessibility With Three Accessibility Activists

I think Apple do a good job on accessibility and I think these videos make some good points. My use of both MacOS and iOS is improved all the time because of accessibility features. I especially like the ability to make visual tweaks in iOS (button shapes, reduce motion etc), and would like to see more of those.
 
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developer13245 said:
Go to http://www.aapd.com
(American Association of People with Disabilities)
Click on employment, which takes you to : http://jobs.aapd.com/jobs
Search for Apple jobs in CA
Find no jobs listed by Apple
Now you understand Apple does not really give a sh1z about the disabled, and just uses this garbage as part of their faux "we care" emotional marketing strategy. Period.
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TC's main aim - as he stated - is to milk customers to the max of their budgets, to create/expand the largest multi-zillion company on the planet.
In the wake of a broader acceptance, there are soft profiling targets that his PR and spindoctor teams have engineered. Which leads to carefully timed, selective feelgood-moments like this.
The problem with this (and Angela's "communities" AppleStore campaign) is that it is so fabricated.
If Angela really wanted a community, she would have to cut down her salary level a factor of 500 to become part of it.
If TC really cared about disabled, he would restrict his secondary assignments and spend that time to work in a local disability center - which he doesn't. He cares about them in a functional manner: as part of a PR campaign where they form a specialty category of customers who suit his message.
If he intrinsically did care about customers he would (create a company) listening at those times they have feedback or something to ask, instead of just the moment he wants to make a PR statement.
I've yet to hear from customers that their feedback was actually used, so how "caring" that is...
 
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slowpoke said:
DAmn... Thats Funny as ****! Im Lolling, irl. Epic ****in joke friendo. Up voted. Thats some ****in Hilarious Humor, to me
[doublepost=1495092868][/doublepost]
Hello okay but can we be about me, a Computer Man, and my feelings for just. one. moment. for the first. time ever. again. but for once. forever
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Of all posts that deserve a dislike button, this one deserves a dislike button
 
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Errr, am I missing something - isn't getting the technology into peoples hands the first and essential part of accessibility. Apple gets an big fat grade E from me on that one due to it's pricing strategy. They are one of the major players helping to move the world closer and closer to the 'haves' and 'have nots'. That guy really is full of !@£$£$@
 
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keysofanxiety said:
Yet buying a Windows PC and buying appropriate AT software for it would cost more than a Mac anyway, which already has those accessibility features built in.
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What competitors are doing is not of concern to the statement 'we want to democratise technology and let everyone have it'.
 
Sheza said:
What competitors are doing is not of concern to the statement 'we want to democratise technology and let everyone have it'.
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Tim meant that anybody who is in the Apple ecosystem has access to all these accessibility technologies out of the box. And he's absolutely right about that.
 
klazmandoo said:
How about to give macOS pro users access to somewhat decent pro Apple hardware?
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Because people who need or want that kind of hardware generally balk at the eye-popping prices Tim asks for the mediocre hardware he's been putting out. However, babbling on about feel-good nonsense that really doesn't need to be publicly declared in this day and age--who the Hell would decry accessibility features in tech?--has the possibility of sucking in people who still believe this slimy used car salesman.
 
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developer13245 said:
, but do not support them as an employer.
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Apple employs people with disabilities. Hell, they had a blind engineer on stage at WWDC a few years ago demoing the Accessibility features he helped build.

But they're not on some list so their work in this area is worthless. /s

/V\acpower said:
How about peoples who can only interact with a computer via SD Card ? Or those with the disability of not being able to ever adapt to another keyboard key travel ? And those with a violent allergy to USB C to USB A adapters ?
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I know right. I have a printer that needs a laptop with a SCSI port. Stupid Apple abandoning standards. /s

amegicfox said:
when does this man work ? he is a wanna be politician and really bad at it too

Tim resign from Apple so can a young smart person can make Apple great again
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He's a CEO, this is work.

And judging by customer satisfaction and their stock price they are as great as they've ever been.

consoleboi said:
Sorry Tim, I'm not buying the Kool-Aid you're selling.

"we don't look at ROI", "we want to make Apple products accessible to everyone".

How about making it cheaper so everyone can afford it would be a good start!
Click to expand...

&
Sheza said:
If you want to democratise technology maybe chop about 40% off the price, Tim.
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Running a business 101, make profit. See the majority of Android handset manufacturers who are in a race to the bottom, they're in a world of hurt because they're terribly run businesses that can't make any money.

If you can't turn a profit you can't reinvest for the future. If the original iMac and iPods were dirt cheap where would the money have come to develop the iPhone? Steve understood this and so does Tim (thankfully). I'm just glad the average MacRumors member doesn't run Apple they would blast through the cash pile and bankrupt the company.

-BigMac- said:
"Everyone should have equal access"

Proceeds to increase every products base price for the last 5 years.
Click to expand...

Apple Watch (with the S1), iPad (now starts $329), iPhone (starts at $399 with the SE). Your facts are wrong buddy, sorry to burst your bubble.

Bacillus said:
TC's main aim - as he stated - is to milk customers to the max of their budgets, to create/expand the largest multi-zillion company on the planet.
Click to expand...

Source?

G-News said:
He should to talking to a blind person about how they experience the touch bar/function keys on a new MBP...
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Hopefully he would direct them to this support article: https://support.apple.com/en-gb/HT207258

Applelad said:
They are one of the major players helping to move the world closer and closer to the 'haves' and 'have nots'. That guy really is full of !@£$£$@
Click to expand...

Sorry either you're uninformed with the history of Apple and tech in general or are trolling. I imagine you weren't around in the eighties when the Lisa launched for almost $10k.

Over the years Apple's entry level prices have steadily dropped putting them in reach of a wider group of people.

- Original PowerBook 1991 = $2300 ($4,129 in 2017 with inflation)
- Original entry level 15" MBP in 2006 = $1999 ($2426 with inflation)
- 2016 entry level 15" MBP = $2399 in 2017

- Original iPhone 4GB = $499 on contract ($588 in 2017 with inflation)
- Entry level iPhone SE in 2017 = $399 handset only in 2017
 
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Ghost31 said:
Of all posts that deserve a dislike button, this one deserves a dislike button
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Yes, yes, that's all well and good, but I think we should return to the issue at stake: Let's Completely Ignore Disabled People Because They Make Me, A Computer Forum Man, Uncomfortable
[doublepost=1495104911][/doublepost]Some COmputermen Just Want, To Awtch the worldburn - The Jokerer, The Batman Knight, 2006
 
sk1wbw said:
Why does there have to be an "activist" brigade for everything?
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Prejudice and inequality still massively exist even with the supposed ""activist" brigade for everything". Without people speaking out and supporting important causes, things would be even worse and there would be even more misery and injustice in the world. Your freedom to ask the question relies in part upon a history of ""activist" brigades for everything".
 
keysofanxiety said:
Yet buying a Windows PC and buying appropriate AT software for it would cost more than a Mac anyway, which already has those accessibility features built in.
Click to expand...

I somehow doubt that assessment, and I certainly doubt that macOS is in any way more advanced than Windows 10 especially in this specific problem domain. It would be interesting, though, to see a direct accessibility comparison of the two platforms side by side.
 
Tim on using Siri with HomeKit: "This will be, I think over time, one of the, erm... [long pause]... you know one of the, er, largest uses of Siri over time."

Bumbling over his words trying not to say something he shouldn't!

Siri home speaker confirmed?
 
Keane16 said:
Apple employs people with disabilities. Hell, they had a blind engineer on stage at WWDC a few years ago demoing the Accessibility features he helped build.

But they're not on some list so their work in this area is worthless. /s



I know right. I have a printer that needs a laptop with a SCSI port. Stupid Apple abandoning standards. /s



He's a CEO, this is work.

And judging by customer satisfaction and their stock price they are as great as they've ever been.



&


Running a business 101, make profit. See the majority of Android handset manufacturers who are in a race to the bottom, they're in a world of hurt because they're terribly run businesses that can't make any money.

If you can't turn a profit you can't reinvest for the future. If the original iMac and iPods were dirt cheap where would the money have come to develop the iPhone? Steve understood this and so does Tim (thankfully). I'm just glad the average MacRumors member doesn't run Apple they would blast through the cash pile and bankrupt the company.



Apple Watch (with the S1), iPad (now starts $329), iPhone (starts at $399 with the SE). Your facts are wrong buddy, sorry to burst your bubble.



Source?



Hopefully he would direct them to this support article: https://support.apple.com/en-gb/HT207258



Sorry either you're uninformed with the history of Apple and tech in general or are trolling. I imagine you weren't around in the eighties when the Lisa launched for almost $10k.

Over the years Apple's entry level prices have steadily dropped putting them in reach of a wider group of people.

- Original PowerBook 1991 = $2300 ($4,129 in 2017 with inflation)
- Original entry level 15" MBP in 2006 = $1999 ($2426 with inflation)
- 2016 entry level 15" MBP = $2399 in 2017

- Original iPhone 4GB = $499 on contract ($588 in 2017 with inflation)
- Entry level iPhone SE in 2017 = $399 handset only in 2017
Click to expand...


It gets tiring trying to fend off the Apple haters on a Apple Fan site...isn't that the moderators job?
 
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developer13245 said:
see:

http://www.aapd.com/disability-equality-index/

Apple is nowhere on the list, which is unacceptable for a company of their 'stature' that prattles on about how socially conscious they claim to be.

Sure, a lot of companies are not on the list, but until Apple IS on the list, they have no credibility to publish this type of emotional advertising.
Click to expand...

I disagree. Companies aren't "selected" to be in the list. They register and complete a survey. The survey is a tool, a tool designed to help companies move towards "accessibility." Why would Apple use such a tool if they believe they are already beyond? If they did complete the survey and happen to score well, people would accuse them of a PR stunt. Only ~80 companies have even used the tool since its inception, so this isn't some type of alpha omega list that entitles someone to make or not make a statement about something.

Also, did you notice the very first areas covered by the survey are 1) company culture and 2) leadership? These interviews by Mr. Cook precisely serve both of those areas. Public statements/interviews like this do much to influence culture within the company, especially one of Apple's size. There is a big difference in company cultural influence when making a speech/statement to employees vs making one to the would. Of course, you said he shouldn't be making statements because Apple isn't on the list. Hmm.
 
We don't make products for a particular group of people. We make products for everybody.
Click to expand...

He says that with a straight face. I'm impressed.

Sure, they make products for everybody... as long as they fit in the group of consumers Apple wants to make products for.
 
slowpoke said:
Yes, yes, that's all well and good, but I think we should return to the issue at stake: Let's Completely Ignore Disabled People Because They Make Me, A Computer Forum Man, Uncomfortable
[doublepost=1495104911][/doublepost]Some COmputermen Just Want, To Awtch the worldburn - The Jokerer, The Batman Knight, 2006
Click to expand...
Sorry babe, bubble still in tact.
All the items you mentioned are previous generation.
No wonder they didnt increase in price. They started to offer old hardware, and dropped the price by $50.

Bubble intact, Apple has increased the base price of every category.
BRING THE FACTS TO MEEEE:rolleyes:
 
Great first video, especially the part about "Apple makes technology for everyone". Next article down, iPhone 8 to start at $999. Makes sense, technology for everyone.
 
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-BigMac- said:
Sorry babe, bubble still in tact.
All the items you mentioned are previous generation.
No wonder they didnt increase in price. They started to offer old hardware, and dropped the price by $50.

Bubble intact, Apple has increased the base price of every category.
BRING THE FACTS TO MEEEE:rolleyes:
Click to expand...
Yeah
 
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