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Apple CEO Tim Cook Talks Immigration, Human Rights, Privacy, Apple News and More in New Interview
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Says the CEO of a company sourcing news from People Magazine.
**** Cook or just leave Apple if you want to wade into these issues and leave someone in charge of Apple that cares about Macs
As Steve handed over the reigns. It's the "sales guy's" company now. Good job Tim.
True, but that's kind of like saying a truck is a car because both are vehicles. The iPhone is a computer and relatively powerful in light of the actual needs of the majority of people. But, the OS, applications, and form-factor make it not very great in terms of being a tool for some content creation, productivity, or high-performance computing needs.
I have no problem, even, with Apple placing a high emphasis on the phone. I'm just complaining about their lack of regard for everything else, seemingly, according to pie-chart-slice-size. The Mac is much more important to Apple than the pie-slice indicates. I don't see Apple (Cook) as treating it as so.
Right because as CEO of a tech company his job is to babble on about political crap. Oh wait.... nevermind.
Where do you think my sig comes from? It's a quote from Ronald Reagan (one of our greatest Presidents btw) who said "I didn't leave the Democratic Party, the Democratic Party left me. That's precisely what happened. The parties switched ideologiesThe parties switched... That’s a good one.
As a shareholder, I’d rather he use that free airtime to talk about Superscindillious new products!
(As a corollary to that statement, I wish they actually had them.)
Do you really think that is because of Tim? I would suggest it is in spite of him (and in spite of some of his executive team).
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Apple CEO Tim Cook this evening sat down for an interview with Fortune's Adam Lashinsky to discuss education, privacy, human rights, and immigration, and to explain why Apple takes a strong stance on these topics.
According to Cook, Apple has always been about "changing the world" and that's not something that can happen "when you stay quiet," but there are no specific guidelines that Apple follows when deciding to speak out.
Cook went on to say that he doesn't think businesses should deal only in commercial things. "Business to me is nothing more than a collection of people and if people have values -- and I argue we should -- then by extension companies should have values." Companies should speak out after evaluating whether or not a subject is a core value, says Cook.Apple has spoken out on immigration specifically because Apple employs many immigrants. "We've got over 300 folks here on DACA," Cook said. "I want to stand up for them." Apple also has several thousand people that are on H1B visas who may be in "the deep green card back log," which Cook says gives Apple a unique perspective to share on the topic. "There are real people behind this that have real feelings," he explained.![timcookfortuneinterview-800x466.jpg]()
As for diversity, Apple "has a lot of different people from a lot of different places" and is "accepting of people everywhere" which has led Cook to believe that the company has something unique to offer in conversations about diversity, which is also tied to the company's views on human rights and one of the reasons why Cook spoke out on recent U.S. immigration policy that saw children separated from their parents, which he called "inhumane." "Ultimately, that is what human rights are, treating people with dignity and respect," he told Lashinsky.
While Apple is quick to speak out on policies surrounding immigration, diversity, human rights, and similar topics, Cook clarified that Apple does not "get into politics."In response to people who think companies should stick to making good products and making good money rather than, Cook said he doesn't believe the majority of people want that. Apple, he reiterated, does not get into politics -- it's about policy.On the topic of privacy, Cook said that Apple's view on privacy started from its values and then its business model was built to live up to those values.Cook discussed Apple's newly announced decision to add a curated Midterm Election section to the Apple News app. Cook said Apple has always believed in curation, pointing towards the App Store. "We felt like this is our store and it says something about us as to what's in there," he said. "And so we've done that from day one and we've taken that same view to news."
Apple added a news section because "news is going kind of crazy." It doesn't mean, however, that people who use an iPhone have to rely on Apple News, because users can "get content from anywhere else" if they "don't like it."
Cook says that Apple wants to make sure people are reading content that's not created "strictly with the goal of enraging people." The company wants to focus on "content that has a reason to be out there," with news to be sourced from conservative outlets, liberal outlets, and "in between if there is such a thing anymore." Cook says the 2018 Midterm Election section of Apple News will include a spectrum of content from a variety of sources with no specific political agenda.
There were also some questions relating to the new Screen Time feature in iOS 12, and Cook says Apple never wanted people to overuse its products. For him, Screen Time has caused to cut down on iPhone usage, specifically when it comes to notifications, because the number of notifications he was receiving was "crazy." "We want everyone to have this information," he said. "And then you can do what you want with it."
The final topic of discussion was on long term vs. short term investments, and Cook said that Apple often makes investments that are 7 to 10 years out. If he was "king for a day," 90 day earnings reports "would be flushed" because they're a "remnant of a different day and time." Cook said that as a CEO, when it comes to dealing with the board on short term performance, "you have to look yourself in the mirror and say I'm going to take the heat."
The interview wrapped up with Lashinsky asking Cook how long he planned to be CEO, with his seventh anniversary approaching. "It is the privilege of a lifetime to be at Apple and to lead the company and hopefully I've got some good time left," answered Cook.
Cook's full interview may be made available by Fortune at a later date, and if that's the case, we'll update this post with a link so that it can be watched in its entirety.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Article Link: Apple CEO Tim Cook Talks Immigration, Human Rights, Privacy, Apple News and More in New Interview
What puzzles me is why the MacUpdate editors regard Tim's special brand of off-point bloviation as sufficiently newsworthy to be worth reporting.
Yes, I believe it is because of Tim. He had 7 years to sink Apple and it’s far from sinking.
I am all for Apple speaking up and I really support their environmental efforts and privacy efforts. As far as immigration, why all the hoopla when Trump is merely enforcing laws already on the books? Trump never invented the separation of kids from parents policy. He's just no longer tolerant of loose borders. And what exactly do people think happens when a legal resident who is a parent commits a crime? Yes, they are separated from their children. It's called laws. Either we have them or we don't. And it appears half of America forgot that illegal immigration is a crime. This is nothing more than a political football for the political left. Sadly, immigration is a problem that neither party wanted to address as it represented labor and a new caucus (for Democrats).
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You know he doesn't. None of the elites preaching tolerance and diversity live in 'diverse' neighborhoods. Many are also anti-gun yet live in gated neighborhoods with an armed guard at the front gate. It's like Nancy Pelosi preaching about Trumps tax breaks and inequality and then was asked by a crowd member what does she know about inequality when she's a millionaire. It's sick.
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I can't wait until this clown isn't the CEO anymore.
Shut your mouth and update your freaking computers
Shut your mouth and update your freaking computers
You know I was just thinking about the complaints of Tim Cook's activism. While I've been on the same boat of focus on the products more and not the politics. I just now changed my mind.
I realized if he wasn't this kind of person. Apple would have long ago eschewed their privacy ideals for ad revenue and improving their AI. Which would also mean they'd have likely been more willing to compromise security and create back doors to their encryption.
You have to take the good with the bad. Perhaps I don't agree with much of what he says. At least we have one source of nice products that takes privacy seriously. As a bonus they are quite good about providing security updates longer than other mobile and IoT makers.
I realized if he wasn't this kind of person. Apple would have long ago eschewed their privacy ideals for ad revenue and improving their AI. Which would also mean they'd have likely been more willing to compromise security and create back doors to their encryption.
You have to take the good with the bad. Perhaps I don't agree with much of what he says. At least we have one source of nice products that takes privacy seriously. As a bonus they are quite good about providing security updates longer than other mobile and IoT makers.
No, the lack of evidence means exactly what it is. Hence I must conclude the claims from OP were unsubstantiated and hence false. (That is the logical conclusion.)
The problem is when someone isn't logical/consistent, or is making the decisions based on the corporations' interests, I'm not sure this really adds much confidence. What if it the USA changes some laws like China? Will Apple roll over and comply? What if some other social movement gets popular, would Tim have the logical consistency to think the position and it's impact through, or just do what is popular to 'fit with the times'?
I'm quite thankful for Apple's stand on privacy (right now), but I'm not sure it is well grounded. And, while I'm sure Tim is passionate about certain political/social stands, they aren't well thought through, so that gives me little confidence he'd back the right things as times changes (or even if he has sufficient grounding to determine right/wrong).
It is acceptable because people are still buying them. Why do you not criticise the people who do, since without them, Apple would retire the Mac Mini.
Or, if they updated it properly, it would sell a bunch. It is a wanted product, it just depends on if Apple is capable of recognizing it.
But the Mac Mini is not an important Mac. Almost everything you would use a Mac Mini for could be solved by a more expensive Mac. It was a machine for Windows switcher. It is really not needed anymore.
The Mac Pro was abandoned. Again, it is not an important Mac since so few uses it. Apple should have had the guts to just cancel the entire Mac Pro line and loose some of its high-end users.
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It would sell less than an million per year. Also the Mac Mini was made for Windows switchers. It is supposed to be the weakest and least capable of all Macs, so that it does not compete with other more expensive Macs.
Everyone here wants it to be a different machine than it is supposed to be.
Some people that are very smart are extremely stupid when it comes to real life outside of their safe space where they live/work in. Tim Cook needs to do his job and update their computers and stop worrying about DACA and all that illegal crap.
Do you believe this is an either proposition, or that Tim Cook is not doing his job according to the board, shareholders and customers?
Be great if he told us when updated MacBook Pros would be released. Something, anything relevant to the actual products his company produces in the consumer electronics market. I'm confused, isn't that his job.
[doublepost=1530159722][/doublepost]What a load and a justification for taking your own ideals and pushing them as the "voice" of a company. There is no we, just you Timmy. The truth is that SJ didn't espouse these ideals. SJ was great. At innovation. At showmanship. At ruthlessly working deals and milking the most out of his creative team. SJ was not interested in the soapbox Apple vision you have, and to say that it has always been that way at Apple is a lie to all those not old enough to know you're lying.
"We've always been about changing the world and it became clear to me some number of years ago that you don't do that by staying quiet on things that matter. For us, that's been the driving issue. There's no formula for when you speak and when you don't. The way I think about it... is it something Apple has a special expertise on? I don't want Apple to be another talking head. We should only speak when we have specific knowledge to bring to the subject.
Do we have standing? Do we have a right to talk about this issue? It's not enough to be a large company to speak. I think about that, and so what that means for us is that we typically speak about education, privacy, human rights, immigration, and the environment because there's something we have where we can bring a point of view -- it may be discounted and most people may view it to be incorrect -- but nevertheless it is a point of view we can share."
[doublepost=1530159722][/doublepost]What a load and a justification for taking your own ideals and pushing them as the "voice" of a company. There is no we, just you Timmy. The truth is that SJ didn't espouse these ideals. SJ was great. At innovation. At showmanship. At ruthlessly working deals and milking the most out of his creative team. SJ was not interested in the soapbox Apple vision you have, and to say that it has always been that way at Apple is a lie to all those not old enough to know you're lying.
"We've always been about changing the world and it became clear to me some number of years ago that you don't do that by staying quiet on things that matter. For us, that's been the driving issue. There's no formula for when you speak and when you don't. The way I think about it... is it something Apple has a special expertise on? I don't want Apple to be another talking head. We should only speak when we have specific knowledge to bring to the subject.
Do we have standing? Do we have a right to talk about this issue? It's not enough to be a large company to speak. I think about that, and so what that means for us is that we typically speak about education, privacy, human rights, immigration, and the environment because there's something we have where we can bring a point of view -- it may be discounted and most people may view it to be incorrect -- but nevertheless it is a point of view we can share."