Apple CEO Tim Cook Talks to Students at Oxford University

Discussion in ' News Discussion' started by MacRumors, Oct 11, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook today headed over to Oxford University for the opening of The Oxford Foundry, a new "innovation space" that's open to all University of Oxford students.

    Cook was on hand to cut the ribbon at the new location, and afterwards, he sat down for a Q&A session with Oxford students alongside Oxford professors and administrators.

    Because he was speaking to a group of students, Cook talked about his early life experiences, how he began to hunt for a job after leaving college, and his decision to join Apple. Early on, he said, his goal was to find a job that he loved. "I wanted to love the work I did," he said. "I no longer have that goal."
    Cook says it wasn't an easy decision to join Apple. Everyone he talked to, his list of pluses and minuses, and his spreadsheets told him to stay where he was, but his intuition said something different, and he ended up going with intuitition. "That was one of the most important decisions of my life," he said. "Maybe the most important."

    On designing products, Cook told students to "make products that you want to use" and the rest will follow.
    Cook went on to explain that it's important to "stick close" to customers, listening to them and making yourself accessible to them. Cook said that's one of the reasons why Apple has retail stores, and it's also the reason why he gets up at "ungodly hours." "I like to spend my first hour going through customer emails," he said. "Because I want to know what they're saying. I want to know what they're feeling."

    Cook said he takes inspiration from the artists, doctors, musicians, and others who use Apple products to change the world in some way. On failures, he says students just need to have faith that it will pass.
    Cook's interview, which can be watched above, also covered some of his thoughts on Steve Jobs, what he learned from working with Jobs, his view of augmented reality and the future, and his thoughts on who his heroes are.

    Article Link: Apple CEO Tim Cook Talks to Students at Oxford University
  2. meaning-matters macrumors 6502


    Dec 13, 2013
  3. apolloa, Oct 11, 2017
    Last edited: Oct 11, 2017

    apolloa macrumors G3


    Oct 21, 2008
    Time, because it rules EVERYTHING!
    Good for Cook, shame it’s a British uni, these days with leftist liberalist PC idiots, tutors and students. Shrivelled examples of the great establishments they used to be.

    I hope the tech centre does some good for students though.
  4. newyorksole macrumors 68030

    Apr 2, 2008
    New York.
  5. kaishockz macrumors newbie


    Oct 31, 2016
  6. venusboy macrumors member

    Mar 22, 2011
    Universities and students have always been left-wing.... pretty much since the dawn of time.
  7. HJM.NL macrumors 65816


    Jul 25, 2016
    Cook should really go into politics and try to change the world. I admire his vision to change the world. But he just isn’t an technology visionary. All apple’s products are getting worse. The MacBook Pro with the touchbar disaster... I thought Apple was master in ergonomic features. You can’t blind touch the touchbar like you can with the function keys. It’s extremely exhausting looking at the touchbar, screen, touchbar, screen all the time... no good. Then there’s software... have you noticed the notifications on the iPhone X works differently than on an iPad or other iPhone? You have to swipe differently. It’s a total mess. I miss a red line in their product philosophy and software and services.

    It’s time to start all over from scratch like Jobs did when he returned at Apple. He put its energy in products people really liked (iMac, iPod).

    Cook understands it wrong... we want our products supercharged, not our wallets.
    --- Post Merged, Oct 11, 2017 ---
    No one ever dares to ask those hard question like why Siri, services, Apple TV etc lack so much compared to the competition and if he’s able to address that...

    Why the iPhone 7 (not even the 7 plus) is more expansive in Europe than the Samsung Galaxy 8 with Amoled and better specs...

    How does he think of their offerings in the emerging markets like China an India where technology is even more advanced...

    Why it is taken Apple so long to refresh their paling computer lines...

    What does Cook think of those premium prices... what justifies them according to Cook?

    To name a few...
  8. zakarhino macrumors 6502a


    Sep 13, 2014
    Bay Area, CA.
    "Is that a white iPhone X in your pocket or are you just happy to see me?"

    The white one looks gorgeous, will probably be my first white phone for >5 years. So grateful Apple used a black front.
  9. R740 macrumors member

    Mar 15, 2015
    A great conversation, always a joy to listen to Cook's speeches and interviews. Yet, I couldn't miss the iPhone X shining from his pocket.
  10. wizard macrumors 68040

    May 29, 2003
    If Cook were to listen to his own words he would be doing far more for he Mac line up. The machines are pathetically outdated and worse don't even meet customer needs anymore.
  11. Hopefully Smarter macrumors newbie

    Hopefully Smarter

    Oct 26, 2016
    N 42°36' 0'' / W 87°50' 0''
    Kind of a dopey thing to say. Maybe you need to go back to school. Oh, BTW- in case you think that protesters are some sort of ingrates:

    1st Amendment to the United States Constitution:
    Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

    Bet you didn’t get around to reading that in school.

    Very bad…
  12. Bobo03 macrumors regular

    Sep 21, 2014
    Serve humanity?

    Please China do business with us, please, please, please. We don't care that you treat your citizens like ****, do business with us.

    Blah blah blah.
  13. otternonsense macrumors 6502a


    Jul 25, 2016
    Another chance for Cook to pontificate with abandon. Steve, I’d pay an arm and a leg to hear him talk. But Cook? I don’t think this washed out corporate run of the mill ceo has anything to add other than platitudes. He can do the tech world a favor and go back to his spreadsheets.
  14. MellowFuzz macrumors 6502

    Sep 11, 2013
    I work two minutes walk away and had no idea this was going on today. Shame... I could have thrown a Mac Mini at him and screamed "Fire yourself!"
  15. mrzz macrumors regular

    Mar 25, 2017
    Totally agree. I have been patiently waiting for a worthy rMBP 2012 upgrade.. Highly disappointed so far with all the Macs. It's rather getting worse which is difficult to comprehend. I personally think the current Apple don't give a crap about our wishes, they only look at their income and talking BS how great products they make. I'm still willing to pay the current ridiculous prices, but I'm not gonna pay for something I don't like so much.
  16. otternonsense macrumors 6502a


    Jul 25, 2016
    "make products that you want to use"

    So maybe if Tim were to use a Mac instead of an iPad, it would be a different picture now.
  17. citysnaps macrumors 68040

    Oct 10, 2011
    San Francisco
    Why not just move on and buy a Dell/HP/Microsoft/Lenovo/Asus/Acer/Sanyo/etc computer, which I suspect you believe is technologically superior, and find happiness?
  18. Naraxus macrumors 6502a


    Oct 13, 2016
    Did he tell the students how best to nickle & dime customers & neglect product lines for years then release years-old tech as "new"?
  19. AZREOSpecialist macrumors 68000


    Mar 15, 2009
    He sure does talk a lot, but doesn't spend any time actually using the products his company makes.
  20. MH01 Suspended


    Feb 11, 2008
    You completely miss the point/issues many longer term fans have.

    As a photographer which you are , say you have invested into cannon for 20 years, all setup, and recently cannon is being overtaken by Sony in innovation, if some cannon aplogists tell you to just switch ..... missing the point much ?

    How many sports team have your followed ? Many tend to stick to one .....;) how about giving the fans a bit more credit ?
  21. mikecorp macrumors 6502


    Mar 20, 2008
    he should go home and kick some @ss, because the ios is full of **** and osx is crappy too. I do not understand how it is possible that they do not keep the high level of functionality. It is beyond me. Gosh and now you come with foldable display :D LOL
  22. apolloa macrumors G3


    Oct 21, 2008
    Time, because it rules EVERYTHING!
    But these days they remove bits of their founders from university buildings invade they offend people, and they won’t dress like Pocahontas at a fancy dress party as its offensive, she’s a cartoon character...
    They have never been more worst then they are now led by their tutors and deans. It’s pretty dispicable to be frank.
    --- Post Merged, Oct 11, 2017 ---
    You know you are absolutely right, I NEVER READ THAT, I wonder if it has something to do with the fact I’m British and have lived in England all my life.....:rolleyes::rolleyes:

    Funny that... I think you entirely missed the point of this article and my post.
  23. MH01 Suspended


    Feb 11, 2008
    Good to see tech CEOs doing these university tours, it inspires the students.

    Lucky he choose and up and coming university to inspire the students that are not already setup for life ;) these oxford students might defy the odds and make something of themselves....
    --- Post Merged, Oct 11, 2017 ---
    Ummm in all Due Respect, Tim only preaches to the Western countries.

    Is just by pure bad luck, and his hungry dog , that he forgets these speeches when visiting counties that make his products from cheap labour....BAD LUCK !
  24. citysnaps macrumors 68040

    Oct 10, 2011
    San Francisco
    I think you're missing the point.

    I'm not married to any particular brand, especially with cameras and other tech. They're simply tools, and don't drive or inspire my creativity. If they did, or had lust-worty attributes, that would be different. I have no use for apologists, but I do respect those who can go beyond complaining when there are better solutions out there to be had and simply switch and move on.

    Sorry, I just can't get behind the notion of being a fan of corporation, though there are aspects I appreciate and can get behind. They either make what you need, or you seek superior solutions. And those superior solutions are likely out there for one's particular needs. Spinning wheels and complaining is a time and creativity sink. Vote with your wallet.

    Currently Apple is producing what I need, and doing so in a way where it-just-works seamless integration over devices categories is huge for me. Super pleased with my 2017 MBP. If I wasn't I'd quickly get something else. Life is too short, and I don't have time for inferior products getting in the way to getting things done.
  25. true god macrumors member

    Sep 3, 2015
    iPhone Ex

Share This Page