Yes, I know, which is why I said "America (for example)" and then went on to talk about market saturation here and how Apple has a plan to enter and dominate markets around the world.
Dominate what world market? They haven't got any more markets to enter into and the ones they have they are beginning to now lose in. It's a bit of a pipe dream to think they plan to dominate markets around the world. And if you are going to discuss world markets, perhaps you should use facts from world market and not your own.
Who's sales targets? Yours?
Well seeing as Apple, rather usefully, has refused to release sales figures for it's watch then you go by analysts who state so:
https://www.macrumors.com/2015/07/31/apple-watch-sales-below-analyst-expectations/
How do you know what their sales target is? They never shared numbers AFAIK. Also, they aren't a small company trying to hit quarterly goals only. They have a 1, 3, 5, 10 year plan. Apple Watch plays into that.
- Look, you and I are the same person when it comes to taste. I don't want the Apple Watch either in its current state. I did not buy one.
- But you have to understand Apple is in it for a long play. How?
- Apple is part of a supply chain. (By the way, this is Tim Cooks strength and original role at Apple.) Why is Supply Chain important?
- Apple has a vision for a thin, instantly fast, beautifully designed and displayed Apple Watch that supports and complements the Apple ecosystem, and more importantly mega-digital lifestyle we're headed in, let alone already in. This is the watch that is so amazing you and I would buy it in a heart beat. In other words, this Apple Watch is magic.
- Unfortunately the technology (to make that watch) did not exist 10 years ago. So Apple waited until we were close enough.
- Apple applied enough reasonable pressure on suppliers and themselves to create the technology we have in Apple Watch Version 1. Apple knows it's not "Amazing!" but it's "good enough" for version 1.
- Why is Version 1 important? Because Apple has to start. Start what? Start the supply chain. Apple has to start selling a product so that they can reinvest the profits of that product back into the supply chain and their company so that R&D and manufacturing dept. of all companies can innovate on a granular level and develop new tech, which makes the new watch better.
- This is on all fronts, from battery technology, to processor, to display tech, to materials, to software, to Bluetooth, to GPS, to LTE and WIFI, to NFC, and so on. Not only does each component have to become smaller, not only does each component have to become faster, each component has to become more efficient and drain less battery. Theres a crazy universe of technology in there, designed by humans (not some AI).
- In other words: Apple has to fund the rate of innovation, and it has to do it as a faster and more powerful way than Samsung et. al. competitors.
- How does it do this? First by starting. Starting means it goes to the well called "early adopters." Early adopters are a small fragment of the overall market that are willing to deal with any lack of refinements and any current pain points in exchange for the chance to stay competitive or ahead of the tech curve. Early adopters fund the early growth of companies, or product devisions, or product lines.
- Apple then takes that money, reinvests profits into creating Version 2, making it a bit better, then Version 3, and at some point in that curve, its going to make a jump to a larger market—and thats when Apple's growth in that product category explodes. You saw this maybe with iPhone 4 or iPhone 5. It's called The Chasm. You can't jump the Chasm with a version 1 product. Apple did not jump the Chasm with iPhone 1, and they didn't do it with iPod 1.
- So for you to say that "no it will not be a success" is to ignore this model and the fact that Apple is a master at this model.
- Anything can happen. Earth could be destroyed by an asteroid tomorrow. Samsung could announce free energy. But given the pattern of things you have not given this conversation much to disprove all the information I have given to you.
- Again—I feel you. I didn't buy the Apple Watch either, but thats because I tend to not be an early adopter of Apple products (or anyone's products). I usually buy around the Chasm where the product becomes amazing. And that's where Apple is headed (I predict 2-3 years time)
No, we are not the same, I can tell I have different tastes as I happen to like the design of the Apple Watch so you are wrong there.
It's hardly a surprise to state Apple is in for the long term, you don't need to teach me that. It's the same as every other corporation. And it's plan is faltering whatever it may be but when you fail to update your products for 3 years, your plan is flawed.
Also their plan is failing as their iPad sales have fallen even more than the iPhone, and the iPod sales too, some great plan they have, for one device.
How exactly do YOU know what Apple's vision is for it's watch? Did you speak to Tim Cook or Jony Ive personally? A watch that is so amazing no one will buy it.
You really don't seem to understand do you? The only reason Fitbit is so successful is because it sells it's devices for fitness, because it knows no one wants a watch. Yet Apple IS selling it's device as a watch, the majority of people ditched watches a long time ago because they now have their phones, they are not going to go out and spend hundreds of pounds to buy something that they chose not to have to copy what something they already have does.
It is purely Apple hype that has sold the Apple Watch, it's sales will fall further because IMO Apple has mis-read the market for these devices.
So Apple needs to sell a product for it to reinvest into R&D, erm no it doesn't. Have they got an Apple car on the market already? Didn't realise that, and Apple's idea of R&D hardly costs the earth, making tiny design changes and getting your suppliers to make a better screen isn't ground breaking.
They have sold lots of Mac Pro's but that's not been updated for 3 years so that proves your theory as flawed too.
Apple does NOT need to sell products for R&D research.
As for your theory on vision of components, yeah that's called progress NOT vision, and Apple has NOTHING to do with that, it's components suppliers do, they make all those WiFi, GPS, LTE etc chips, not Apple.
Let me say it again, people stopped buying and wearing watches because they had a phone that told the time, they are not going to buy a watch that is expensive and does the EXACT SAME THING as their phone but on a tiny screen, when they had already stopped wearing a watch by choice.
The Apple Watch will NEVER be as successful as the iPhone based on these facts in my opinion.
In fact the sheer ideology that they are making a car potentially is a fail, they are an electronics company and have never done anything else, so they are completely changing what the company is and does, I do not know as a fact but I very much doubt Steve Jobs ever wanted Apple to build a car.
Investors will be very very nervous the day Apple launches a car, if it does, it will be interesting to see what happens over the next 5 years.