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Apple CEO Tim Cook Teases 'Great Innovation' in Product Pipeline on CNBC's Mad Money
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The Apple Watch was new.
This is what Cook had to say in Feb 2014
"Apple will launch products in new categories and the company is working on "really great stuff", according to an interview with CEO Tim Cook in The Wall Street Journal this evening.
He demurred when asked about specific possible products, but said anyone "reasonable" would consider Apple's upcoming products to be in new categories."
"Apple will launch products in new categories and the company is working on "really great stuff", according to an interview with CEO Tim Cook in The Wall Street Journal this evening.
He demurred when asked about specific possible products, but said anyone "reasonable" would consider Apple's upcoming products to be in new categories."
I have been impressed with the new iPad Pro 9.7" this year, very impressed. But it's not cutting edge innovation but merely an evolution of an existing product.
I also do not consider innovation to include the ability of all my iOS devices ringing when a call comes in or an SMS popping up on all of them by default, likewise I dislike the innovated idea of my Mac copying all the wireless networks off my iPhone by default! I am not going to take it into Tescos! - these are things I call annoying and they should be MY choice to turn on, not off after I've had to google how to!
I also do not consider innovation to include the ability of all my iOS devices ringing when a call comes in or an SMS popping up on all of them by default, likewise I dislike the innovated idea of my Mac copying all the wireless networks off my iPhone by default! I am not going to take it into Tescos! - these are things I call annoying and they should be MY choice to turn on, not off after I've had to google how to!
Apple watchbands that will magically just clasp themselves without user intervention! 2013 Mac Pros that will remain at 2013 prices (even if we are using three-year-old technology and parts)! Even less ports on ALL of our Macs! Someday the MacBook will have NO ports! You just create your own force field and, like magic, the MacBook will find Wi-Fi at Ethernet speeds (haha!), it will power itself using solar panels from nearby solar farms; it will automatically sync with any computer within a 500-mile range through our new advances in the iCloud, the Most Trusted Cloud Service in the World! …. ad nauseum….
I'm guessing the great innovation is an *insert Apple product here* being 0.1mm thinner than the prior model.
That's about all they got.
That and getting people to fork out BIG $$$ on three year old CPUs in the Mac.
That's about all they got.
That and getting people to fork out BIG $$$ on three year old CPUs in the Mac.
Tim (aka the male Kim Kardashian) should never appear on any form of press video/print unless when a new product is lunched. He needs to stay in an office, put his head down and work hard instead of wanting to be a press prima donna. Tim go back to work and release immediately the new MacMini with 4 cores and upgradable ram, new MacPro, new MacBooks, every MacBook with MagSafe, new Apple Display and fix all the crappy bug ridden outdate and slow software that Apple is spewing on it's customers on a regular base. Tell Sr. Ive about these nasty camera bumps of iPhone and iPads which need to go immediately. After you do that SUCCESSFULLY, ONLY THEN you go on a press tour for ONE DAY ONLY, the exact day these updated are released.
The product line up is a disaster with so many outdated products mixed with semi-new and new ones.
Tim needs to be fired and replaced asap.
The product line up is a disaster with so many outdated products mixed with semi-new and new ones.
Tim needs to be fired and replaced asap.
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I don't understand about the mac side. Innovation in PCs is highly dependent on other companies and nto apple alone. You run into a funny situation where apple updates the thin macbook to skylake and people complain and then they also complain that the rmbp doesn't upgrade to skylake. Which is it?
Maybe when Apple can "innovate" it's way out of the year 2011 and finally move to a 32GB base model, I just might buy another iPhone. Doubtful though.
I was an Apple fanboy since the first iPhone in 2007, but these days I must admit the flagship Android phones simply crush the iPhone in nearly every way. And they don't try to nickle and dime you nearly as badly as Apple does.
I was an Apple fanboy since the first iPhone in 2007, but these days I must admit the flagship Android phones simply crush the iPhone in nearly every way. And they don't try to nickle and dime you nearly as badly as Apple does.
I think Tim is right in that they still have great days ahead. While we aren't seeing innovation left and right, it is occurring. CarPlay is huge and many manufacturers are using that as a key selling point to move cars. Apple Pay is huge as well and is currently changing the way we are doing purchases. The rumored Apple Car will surely have some fans. These are just things we know about. Imagine the things we don't know about like a true Apple TV?
I know some folks believe it is hip to knock a brand that has a huge following so that they can feel like a rebel. That's cool. Everyone is entitled to their opinion. The thing that baffles me is if you do feel like Apple's best days have passed, why are you spending precious moments gloating on the internet when you could be more productive elsewhere?
I know some folks believe it is hip to knock a brand that has a huge following so that they can feel like a rebel. That's cool. Everyone is entitled to their opinion. The thing that baffles me is if you do feel like Apple's best days have passed, why are you spending precious moments gloating on the internet when you could be more productive elsewhere?
ironically apple iwll move to the 32gb 128gb in the iphone 7, i guarantee it, and it'll be horrible because 128gb will be $150 more
even if they were generous, people would complain it's not "innovation"
What did you expect him to say "Nope sorry cramer, were out of ideas"
Tim is a victim of lost in translation. Chinese business continues to make their own (defected type) products and resist Apple's products slowly and we got Tim on the air stating, "we have great opportunity with China."
Everyone has right to their opinion, but it's kind of hard to see the direction of the trend and listen to people say, "apple is doing great." Fiancially, yes they are, but time will come when they spread themselves like bagel cream cheese...real thin...and ignore computer users who was a loyalist and providing real needs for those mac users.
this is my opinion by the way.
Mad tv money is a real cringe worthy.
Everyone has right to their opinion, but it's kind of hard to see the direction of the trend and listen to people say, "apple is doing great." Fiancially, yes they are, but time will come when they spread themselves like bagel cream cheese...real thin...and ignore computer users who was a loyalist and providing real needs for those mac users.
this is my opinion by the way.
Mad
The man focuses on upgrade rates and dollar signs, instead of features and technological breakthrough. Completely blind to why people have slower upgrade rates... they aren't as excited about the mature product taking literally 60% of Apple's sales today. The product release presentations are boring and dull. They've reached a point where a single device hasn't had much new added to it compared to the differences between version 1 and 2 therefore people see no reason to buy a product that feels too similar to one they bought a year ago. I know this personally... I blindly followed Jobs based out of sheer excitement for the release of the products and bought everything I could before my friends did. Now I don't do that. Maybe it's my age and how I perceive things now with a different perspective and maybe it's part of a greater generational perspective change on material objects. Or maybe it's just plain because Tim Cook releases boring product updates one after another and simply attaches the same adjectives that Job's once did to these devices.
Only time will tell if Apple is truly "doomed". But I'm sure the shareholders will call for a Tim Cook replacement far before profits run dry.
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Perhaps even the smallest thing is exciting to this guy. He sounds like an old woman that would jump at the thought of a new Dr. Phil episode airing this week.
Only time will tell if Apple is truly "doomed". But I'm sure the shareholders will call for a Tim Cook replacement far before profits run dry.
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Perhaps even the smallest thing is exciting to this guy. He sounds like an old woman that would jump at the thought of a new Dr. Phil episode airing this week.
Innovation is when a company/person gives a market new access to utility. It's innovation. It didn't exist before to that market, now it does. This is separate from invention. And it's great for us that Samsung is competitive. We don't want a monopoly, we want to be as close to perfect competition as possible. It's not a cause to complain, it's a cause to celebrate.
About iPhone sales:
- Why would sales drop? Hmmm... Is it because sales spike at a product launch, then drop as time goes on? (hint: yes) Why would the masses be rushing to Apple store to buy iPhone 6s this quarter, when it was released many many many months ago? How is a sales drop 7-8 months after huge sales launch mean its a flop today? Nothing in retail sales is a straight line.
- Plus Smart Phones are at market saturation in US. Everyone who is going to buy one, has bought one, with only small niche exceptions. And theres more competition now, too. Apple is focusing on expanding channels out into the world. iPhone SE is part of that strategy, and so on. So what we're seeing today is not the entire strategic plan. Investors are all ears if Tim Cook wants to hint at a greater plan, because they want to invest if they feel confident in one.
- Apple Watch will be a success (hitting their goals, not yours), and sales from hardware matter less moving forward anyway. Why?...
- Apple more and more will be making money on top of hardware sales with services (Apple Pay, iCloud, iTunes Movies/TV, iTunes Music, iOS apps, Apple TV media partnerships, etc).
- Apple's focus is not about having 100% of Americans (for example) owning Apple products. For them it's about having the top 20% of wealthy Americans owning Apple and extracting payment fees, cross sales, etc from them over a lifetime. Apple is building gardens world wide and will be harvesting cash from them for a long, long time.
- They will gladly let Samsung take the price sensitive consumers. But what they don't want is Samsung taking the upper-middle and upper class sales. So...
- When competitors (like Samsung) start catching up to Apple (because Apple aren't magicians—they can't out-innovate the entire competitive world at God Speed forever in each category) Apple plants a flag and defends, meanwhile investing troops to move on to the next product category (eg. Cars, Payment system, etc)
- Apple is at war. It's not about fan-boy ism because I get plenty annoyed at Apple myself. But this MacRumors article and the content/event it references is about business. I too wish Apple would upgrade their Mac Pro and re-release a tower but the cold truth is that doing so is not going to grow a $500 Billion Company. If I were you I would save that anger for WWDC where it's more appropriate.
I'm not "supporting Apple." I have plenty of consumer complaint inside me. For example, I too want Apple to focus on Mac and laptops and the operating system. But to say that Tim Cook should say things the audience doesn't want to hear is like asking him to go to a Cat Convention and talk about chew-toys. Cats don't care about chew-toys, they care about cat-nip. Tim Cook went on CNBC to talk cat-nip to the investment community. This wasn't WWDC where the developers care about devices and software function. So why are you mad he didn't address you at this specific televised event? You aren't an investor. If you were, you would want him to talk about what you care about—growing the company financially.
well he is on a stock buying program, not techcrunch so you'd understand why he is focused on the numbers.
one thing to note here, you can't tell me that 3D touch wasn't a great shot on goal. It wasn't a success clearly, but I honestly at first launch was amazed at it's features. Think back, 4S had Siri, 5S had touchID, was 3D touch really that out of sync with those two "must-have" features?
I don't think so. I think people getting on Apple for innovation is clearly misunderstanding that not every innovation will be a ringing success.
CarPlay as an idea would have been great years ago before better products like BMW iDrive. I don't want my boring iPhone user interface replacing my car UI. Apple Pay is a also a great idea but I find myself forgetting I even have it when I go places. My watch sits at home on it's charger far away from any POS. And this fabled Apple Car... what would this replace? The "reliability" known by Toyota for 30 years? The "performance" loyalty of BMW drivers who will only drive BMW til their deathbed? The "luxury" feeling of snobby Mercedes drivers? Apple is known for bloated prices and massive margins like Porsche, but at the end of the day would a Porsche driver dump their bragging rights and female magnet to drive around an Apple? Seems like a lemon of an idea.
We're only 1 quarter through 2016, calm down. You should be aware by now that a lot of this stuff is being held up due to Intel/AMD chips(ets) and other emerging tech. I'm waiting for a 2016 MBP update but fully aware the chips that are needed aren't out til middle of the year. What do you think they're supposed to put in these refreshed machines you want so badly? If they had bothered with an incremental bump in between, you'd still be complaining.
You are right. I should have used "self-centered" instead. I apologize for the insult.
no offense, but you got to be kidding me. BMW iDrive has a better interface?
Bro, I drive a BMW and I can tell you it's not good. How can you beat constantly updated maps with traffic not requiring a XM radio subscription? How can you beat apps that can leverage your phone's 4G connection versus having a car that has a connection of it's own? How can you think Siri is any less more powerful than BMW's built in voice dictation system?
Never drink coffee while reading mac rumor comments! Lesson learned! Thank you!
Apple CEO Tim Cook today sat down with CNBC Mad Money host Jim Cramer, where he discussed his thoughts on innovation, the future of the iPhone and the Apple Watch, the growth of Apple services, Apple's performance in China, and more.
Last week, Apple reported its first year-over-year revenue decline since 2003, announcing $10.5 billion in profit on $50.6 billion in revenue. Apple also saw its first ever decline in year-over-year iPhone sales, leading one Wall Street analyst to claim Apple's best days are behind it.
"I couldn't disagree more," said Cook when asked about the comment, attributing the perceived sales dip to an abnormally high upgrade rate in late 2014 and 2015 as people upgraded to the iPhone 6 and pointing towards growth opportunities in China and India. Cook went on to tease future advances in iPhone technology that will inspire people to buy new devices.He reiterated Apple's future plans later in the interview when questioned on whether Apple is still innovating. "We're fairly secretive," he said, "but I would tell you we're incredibly excited about things we're working on."
Cook also commented on Apple acquisitions. "We've acquired a lot of companies. We generally acquire a company every three to four weeks on average," he said. "We're always looking," he added on the topic of potential major acquisitions.
On the Apple Watch, Cook didn't give many hints about what's coming in the future, but he said he believes it will be seen differently in retrospect, much like the iPod. "You'll see the Apple Watch getting better and better," he told Cramer. "We're still in learning mode."
Cook also addressed concerns about China, which led billionaire Carl Icahn to sell his full stake in Apple earlier this year. Apple's sales fell 26 percent in Greater China in the second quarter of 2016, and recently, Apple was forced to take down the iTunes Movies and iBooks stores in China on concerns from Chinese officials that believe Apple is "too deeply established" in core industries in the company.
"I could not be more optimistic about China," he said. According to Cook, the Android-to-iPhone switch rate has been "huge" in China, up 40 percent in the first half of 2016 compared to the first half of 2016. He says Apple is working with Chinese regulatory authorities to get its iTunes Movies and iBooks services back online in the country. "We're pretty confident and optimistic that we'll be back online and offering those to our Chinese customers soon."
Cook also spoke at length on the dip in Apple stock, the company's quarterly performance and predictions for next quarter, smartphone penetration in China and India, and Apple's customer loyalty and potential for growth in services.
Cook's segment aired on Mad Money on CNBC at 6:00 p.m. Eastern Time. Part one and part two of the full episode are now available on the CNBC website and are embedded above.
Article Link: Apple CEO Tim Cook Teases 'Great Innovation' in Product Pipeline on CNBC's Mad Money
To quote Mulder: "I want to believe."
It's an iPhone peripheral since TC is in charge.
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You don't speak for me. The watch is a joke, BTW.
So you got the cheap version without the Premium Package and you vote to Apple... I have apps on my car already and using my iDrive wheel to scroll around and writing on the touch pad surface is quite easy. My traffic updates dynamically as I'm on the road and I don't pay for 4G service to do so. You don't sound like a loyalist, as I mentioned in the post, so your comment is irrelevant. "The "performance" loyalty of BMW drivers who will only drive BMW til their deathbed?" I'll race your luxury 320 base model any day, bro.
Touchscreen cause the user to look away from the road and to follow their finger tip to a surface. The iDrive was invented as part of a user feedback a/b testing done over 10 years and is known to keep the users eyes on the road better than the competition. They continually upgrade and update the systems with larger and larger widescreen with stacked and side by side UI. I'd take this any day over my iPhone UI placed on a touchscreen 3 feet to my right as I'm also attempting to shift the car and drive through traffic.
And by the way, if you hard press on the voice button on the steering wheel, it has a different function than short press. One activates the iDrive voice, the other activates Siri. Siri always loses.
Why is nobody asking him questions like why is Apple so cheap by still selling 16 Gig iPhones? Or how bout them new Macs?
The short reason is that most users are content with 16 GB (I don't know how, but they are
)Also, power users like us *are* willing to pay to the next tier. We are enablers. And quite frankly, Apple has proven their pricing system works ... lucratively and ludicrously so.
New Macs ... yeah, they need more love.