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This sounds like the same crap he said for the last 2 years. Today I'm really second guessing if I'm going to get iPhone 6SS. I'm definitely not considering any other Apple product this year.
Some of the recent decisions are just mind boggling. How could Tim allow that battery case to go out the door. Or increasing the 9.7" iPad by $100 in a dying market. Or releasing a refreshed laptop with only one port and crappy webcam. Don't they listen to the reviews out there?
 
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The same one that was in charge of Apple over more than the past 5 years while Apple continued earning more and more, being the most valued company in the world, and breaking all-time worldwide earnings records to top it off?

Tim and Jony can take order from a visionary and execute well, but left on their own they are a total disaster
 
Tim Cook has dug his own grave. He's been shouting "Innovation! Innovation!" for 5 years and what we've seen are mostly speed-bump upgrades and an almost totally moribund Mac product line. The guy talks like a politician.

A lot of things look promising at the R&D phase that, in the end, you can't turn into a product. It's high time he just shuts up and waits until they can deliver instead of digging an ever-deeper hole for himself.
 
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This sounds like the same crap he said for the last 2 years. Today I'm really second guessing if I'm going to get iPhone 6SS. I'm definitely not considering any other Apple product this year.
Some of the recent decisions are just mind boggling. How could Tim allow that battery case to go out the door. Or increasing the 9.7" iPad by $100 in a dying market. Or releasing a refreshed laptop with only one port and crappy webcam. Don't they listen to the reviews out there?

you are forgetting that NASTY iPhone camera bump we had for the last 3 years and now even the iPad has!
 
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Tim and Jony can take order from a visionary and execute well, but left on their own they are a total disaster
So more than 5 years have been all someone else's vision? There was a plan laid out there, but even the more optimistic estimates don't put it out for more than a few years.
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you are forgetting that NASTY iPhone camera bump we had for the last 3 years and now even the iPad has!
Yah, it's one of those non-issues issues.
 
Just watched the whole of the available parts, man, SO low energy. So low energy. Tim sounded weak as a kitten when it came to innovation and future products. This is ominous.
 
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"New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones."

Unless there is a 4" screen version of the most recent generation iPhone with all of the top-of-the line features, I won't be incentivized.
 
This. Although apple has other devices to depend on...but iphone is their main flagship thing...which is devastating...and narrow sighted.

However, if you look at revenue for the last 12 months and subtract out all iPhone sales (accounting for 65% of total sales), Apple's revenue would be very close to Microsoft's (a little more than 6% less).

Smartphone sales this year are essentially flat or declining for all manufacturers, due to saturation. And, in Apple's case, with last years sales hitting pent up demand for the larger iPhone 6 devices. Apple set a bar so high last year with record sales of iPhone 6/+, it will be difficult to beat mid-year/cycle this year.
 
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However, if you look at revenue for the last 12 months and subtract out all iPhone sales (accounting for 65% of total sales), Apple's revenue would be very close to Microsoft's (a little more than 6% less).

Smartphone sales this year are essentially flat or declining for all manufacturers, due to saturation. And, in Apple's case, with last years sales hitting pent up demand for the larger iPhone 6 devices. Apple set a bar so high last year with record sales of iPhone 6/+, it will be difficult to beat mid-year/cycle this year.
That's true...but could we also add loyalist to the equation?
 
Gotta love the financially and market illiterate trolls on this forum. What he's saying is beyond true and you know it. There's a network effect, people. The first few iPods didn't sell like crazy at first. It took a few iterations. Same with the iPhone. Same with Macs and the Apple brand as a whole.

Apple is heavily investing in the next stage of technology and you guys are too stupid to even acknowledge it.

Everybody at and around Apple, from the executives and employees to business partners and long-term stock-holders will be making a wealth from this company; meanwhile you guys will be complaining about Apple on a forum with their devices. Good luck.

Thanks for clarifying to the rest of us plebs, Tim.
 
Boy, I sure do hope that we get more innovation like a pencil or watch.

These are the same people that said that iPod was a fail when it was first announced. Then the iPhone. Then the iPad. Go back to this very forum and look up the discussions for the articles for when the iPod and iPad were announced. Now these same people long for "new" product releases like the ones they bashed. Some people will never be impressed by anything.
 
These are the same people that said that iPod was a fail when it was first announced. Then the iPhone. Then the iPad. Go back to this very forum and look up the discussions for the articles for when the iPod and iPad were announced. Now these same people long for "new" product releases like the ones they bashed. Some people will never be impressed by anything.
There are certainly some classic threads in relation to all of those.
 
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I do think that, financially speaking, the "best days" of Apple are behind it. I'm sure they'll do some sort of innovation eventually, even if it takes a few decades like it did last time, but cheaper competitors and established competition in developing nations is going to hurt them eventually. I know he says China is going along well, but their protectionist policies could eventually bite into Apple hard so companies like ZTE and Huawei can grow. I've always thought that, outside the U.S., eventually the iOS things are going to go the way of Mac vs PC in the 2000s - Macs were the "luxury" niche brand while most people had something else.

The price of the iPhone SE was a good step in the right direction in combating these problems imo, but they're going to need more than that.
 
So more than 5 years have been all someone else's vision? There was a plan laid out there, but even the more optimistic estimates don't put it out for more than a few years.
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What have they done that's all that innovative in the past few years? 4th gen Apple TV? Good effort, but without the long rumored subscription TV service, it was just the app store update that they should have had out four or five years ago. Pencil and 3D Touch, and maybe Live photo? Ok, nice efforts again, but they should be available across the entire line-up by now if they are really going to be mainstream technologies. Anything else new is stuff that was in work for a long time. Unless you count the USB-C single port backwards disaster. Or maybe you mean the iOS and OS/X UI 'flat' look disasters? Yeah, that was probably all new in the last 5 years and iron clad proof that Ive should go back to designing cases and stay out of the UI world.
About the only really innovative thing Cook has done is drag Apple into the childish bathroom politics fray that's all the latest rage. Now he can't even get the Chinese to let Apple keep selling online movies in China despite being the biggest customer for their factories. Not only does he have no creativity, he doesn't even have a spine.
 
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Lol so much hate for Tim Cook here. I can't think of anyone better suited to run Apple. Sure he isn't Steve Jobs but no one is. People on here need to chill out. Apple is fine. They are doing better than literally every single one of their competitors in every single market they compete in. What the hell do you people want?

"Innovation! Give us more innovation! We don't care what it is but give us something new..." Is exactly how you all sound.

The only complaint I can agree with is that macs are stale as hell. But that's mostly on Intel. Only very recently have new chips worth updating the Mac line come out and it's obvious they are going to be updated at wwdc. Everyone here needs to chill out, breathe, and maybe leave macrumors for a few days if you're really mad at the CEO of Apple for not being the visionary you wish he was. He is a numbers guy who happens to be smart enough to leave the innovation to the people around him who are among the best and were hand picked by Jobs himself. Deal with it.
 
However, if you look at revenue for the last 12 months and subtract out all iPhone sales (accounting for 65% of total sales), Apple's revenue would be very close to Microsoft's (a little more than 6% less).

-.
I feel like a broken record. But this is untrue.

Without the iPhone, most of the other revenue streams would be greatLay impacted, as many rely on the iPhone.

Services, accessories, watch, iTunes, and even Mac sales would be far far far lower without the iPhone.
 
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Tim Cook's new product the Apple Watch is a disaster. The only new thing under his helm. That and the Beats acquisition. This guy is completely clueless and his ride of Jobs' coattails will end soon. There is no new innovation under his (and Ive's) leadership.
 
Tim Cook's new product the Apple Watch is a disaster. The only new thing under his helm. That and the Beats acquisition. This guy is completely clueless and his ride of Jobs' coattails will end soon. There is no new innovation under his (and Ive's) leadership.
The disaster that in less time than many other smartwatches have been out became the leader in that market?
 
Lol so much hate for Tim Cook here. I can't think of anyone better suited to run Apple. Sure he isn't Steve Jobs but no one is. People on here need to chill out. Apple is fine. They are doing better than literally every single one of their competitors in every single market they compete in. What the hell do you people want?

"Innovation! Give us more innovation! We don't care what it is but give us something new..." Is exactly how you all sound.

The only complaint I can agree with is that macs are stale as hell. But that's mostly on Intel. Only very recently have new chips worth updating the Mac line come out and it's obvious they are going to be updated at wwdc. Everyone here needs to chill out, breathe, and maybe leave macrumors for a few days if you're really mad at the CEO of Apple for not being the visionary you wish he was. He is a numbers guy who happens to be smart enough to leave the innovation to the people around him who are among the best and were hand picked by Jobs himself. Deal with it.


I'm not of the belief that there needs to be "the next thing" every year, or even from Apple for Apple success. Just good decisions


But cook has repeated this exact same mantra for years.

"Best product pipeline ever!"
"Most innovation ever"
"It will change your life forever"
Etc

The hyperbole sales pitch has been his staple since taken over. But he has never, ever delivered on this. Everything under him so far has been marginal revisions. Catch up changes to keep relevant, and questionable business strategies that make it look like he only cares about profit making and not actually delivering on his constantly repeating hyperbole. It's tiring. He needs to stop repeating this crap, and just deliver.

He is starting to sound like a mindless parrot. "Bawwwwwk innovative, bawwwwwk, best ever, bawwwwwk life changing!" Stop over promising and under delivering. In fact, shut up and deliver. That's it.
 
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