Any chance Apple could incentivize us with a Skylake refresh for the MBP line? Or really any refresh of the Mac Pro? Or mini? Maybe a consistent, uniform USB 3.1/Type-C/Thunderbolt 3 rollout across product lines? Or a 4K update for the display?
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Apple CEO Tim Cook Teases 'Great Innovation' in Product Pipeline on CNBC's Mad Money
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Any chance Apple could incentivize us with a Skylake refresh for the MBP line? Or really any refresh of the Mac Pro? Or mini? Maybe a consistent, uniform USB 3.1/Type-C/Thunderbolt 3 rollout across product lines? Or a 4K update for the display?
Tim Cook - "We've got great innovation in the pipeline"
Me - "Zzz..."
You've been feeding us that line for years, Tim. Not sure anyone believes you anymore.
Me - "Zzz..."
You've been feeding us that line for years, Tim. Not sure anyone believes you anymore.
“We have the best innovation, the best. Smart people, very smart, tell me Apple is all about innovation, I don’t know, that’s what smart people say. Just wait and see you will be amazed.
- Tim Trump
- Tim Trump
Your story is not too much unlike my current pattern of purchase, usage, and
"Was not the first" is contrary to the post I responded to.
Not the first is also a worn out position to take. Especially when selectively applied where hindsight is 20/20.
I do agree that Apple Watch will live on. To save face and bolster Apple's Narcissism, it's an absolute must.
How about yearly MacPro upgrades?
How about not soldering RAM and CPUs?
How about giving a **** about OSX? (Meanwhile getting rid of the "modern" toy-like interface with it's glaring overuse of saturated colors, etc, etc...? I started using a Mac when System 6 was the current OS. I'm no newbie.)
How about building an iOS Pro or iOS Server OS for my iPad Pro that brings me into a semi Finder-like mode, that's still very gesture friendly but lets me move my files in a manner that best suits my app's workflow, and doesn't involve having to use iCloud or an FTP server? Props though for Inter-App Audio.
How about bringing back innovation into Apple by keeping your "pro" products up to date and ahead of the curve, while simultaneously working to build that same technology into smaller and more energy efficient iOS based products?
How about finding a new CEO while you gracefully return to your true calling as CFO were you're a real genius? (Heck, give yourself a nice raise if it helps. You helped ease the sting of Steve Jobs' passing which was your best trick of all.). I'm not asking you to be Jobs himself, but how about not looking like a deer in the headlights anytime the word "innovation" is mentioned in the same sentence as Apple? Yeah, I remember this Rock Center Brian Williams interview from 2012.
How about not soldering RAM and CPUs?
How about giving a **** about OSX? (Meanwhile getting rid of the "modern" toy-like interface with it's glaring overuse of saturated colors, etc, etc...? I started using a Mac when System 6 was the current OS. I'm no newbie.)
How about building an iOS Pro or iOS Server OS for my iPad Pro that brings me into a semi Finder-like mode, that's still very gesture friendly but lets me move my files in a manner that best suits my app's workflow, and doesn't involve having to use iCloud or an FTP server? Props though for Inter-App Audio.
How about bringing back innovation into Apple by keeping your "pro" products up to date and ahead of the curve, while simultaneously working to build that same technology into smaller and more energy efficient iOS based products?
How about finding a new CEO while you gracefully return to your true calling as CFO were you're a real genius? (Heck, give yourself a nice raise if it helps. You helped ease the sting of Steve Jobs' passing which was your best trick of all.). I'm not asking you to be Jobs himself, but how about not looking like a deer in the headlights anytime the word "innovation" is mentioned in the same sentence as Apple? Yeah, I remember this Rock Center Brian Williams interview from 2012.
When the new Apple products are released in the next few months and in the upcoming years, he (Tim) will be held accountable for his words and ultimately the end results of Apple's progression, which we, the consumers, will most certainly voice our feedback.
+1
For everyone saying "Macs are dead" and "move on, computers are the past" - here's the rub. I can buy a OnePlus2 for $450 bucks, or an iPhone 6S+ for $1200 (Canadian = Apple sucker). I buy the iPhone because I'm invested in the rest of the ecosystem. The iPhone is not "magical", sorry Tim, but it's a very good phone with a very good camera and I get a good deal through work so it doesn't hurt so much.
Moreover, I'm an IT professional, so I'm a strong purchasing influence for a circle at least 10 people large. Up until now, I've promoted Apple computers and therefore iPhones. But now, OS/X and it's ignored hardware is not that compelling, and there are some very nice Windows boxes out there. And hackintosh is just annoying.
So, I'm typing this on a 2012 rMBP looking at an upgrade in the near future. I already run a Windows gaming / photo desktop machine because I can do TB3, DDR4 and a slew of other new, fast hardware. Price is not the concern, but even if I wanted to I can't buy that hardware in a Mac. And so, when the macbook finally gives up next year I'll buy an XPS 15 or a Razer Blade, and then when I need a new phone, I'll buy an Android.
And then, when my friends and family ask me for advice, they will end up drifting away from Apple as well because I don't have a compelling argument for them to spend the extra $$$. And by neglecting those of us who still heavily use our desktops and laptops, Apple will lose it's iPhone customers.
RIP, Steve, you made some cool stuff.
Tim Cook is playing damage control. One of the benefits of secrecy is that the competition doesn't know what you're up to. One of the negatives is that I don't know what you're doing with my stock. For years we've been listening to "We have a great product pipeline with some great products to come." All that has been are increments of product development.
Apple is playing it safe, and without Steve, I'm afraid that's all it can do anymore. Prove me wrong Apple.
Apple is playing it safe, and without Steve, I'm afraid that's all it can do anymore. Prove me wrong Apple.
I know I'm repeating myself but I agree. He needs to go. NOW.
The longer he stays on the job, the more likely he will screw the pooch. I think he's done enough damage and I don't like the idea of Williams to succeed him. Making Williams COO was Tim's strategy in blocking out other possible candidates that could have done a better job.
I think he made Williams COO, not because he's supposedly a hard worker that Tim praises him to be, but rather they're, I suspect. . . . . . . holding each other's hands, if you get my drift. They both joined Apple in the same year, went to Duke University, and worked at IBM.
Smell a rat? I do.
It's more like a game of " BS and delay " that Tim's playing. Not to dissimilar to a school student being asked if they're almost done with their term papers and claiming they're 'working on it' when they really aren't.
They make up for it with the innovative 480p webcam, no functionality, and rose gold options...
Some people on here just don't understand what true innovation is...
Steve - I agree with the gist of your post fully. However - just to keep things accurate, Cook was never CFO - I believe his earlier Apple role was pipeline management - to which he should return.
This exactly. All the time in here, I am told "You are not the average customer", "Apple doesn't have to make products for you". But like you, I influence the purchasing for others(extended family and friends). Everyone is setup on macs now. And I can no longer honestly tell them to buy new macs, when theirs need to be replaced - for many of the same reasons you gave.
Apple doesn't have to build machines for me, but if they want me to evangelize for them, then they better take some of my desires into consideration.
With the iPhone SE, I at least have some hope of Apple being desperate enough to give the customers some of the things they've been asking for, instead of purely counting all those beans/$$$, which seemed to be their only motivation, as of late, with all their needlessly glued in crap(see Mac mini).
Agreed.
I need to update my Mac Pro but it is sad to see how much Apple don't care for professional people who need their gear.
Yes Mac is a smaller percentage of Apple profits but having a strong, powerful line up will help increase other Apple device sales.
I don't see myself moving outside the Mac because as graphic designer my industry is heavily dependent on it but never say never.
Time to give the Mac some love. Honestly I don't give a damn for an Apple Car or Watch. Too many distractions IMO in Cupertino.
Same here on influence. Not an IT Professional, but I'm pretty much the go-to guy in my office and family for general computing issues, SSD upgrades, RAM upgrades, hardware advice, etc.
Needless to say, I bought a Surface Pro 4, and everyone all of a sudden wants a Surface Pro 4 over iPad Pro after turned the whole family into almost 100% Apple.
Apple better hurry with that new rMBP, because if I buy an XPS 15 or Razer Blade to replace my rMBP it's only downhill from there.
Although, Apple will still get iPhone and iPad sales from my family since they love iMessage so much. In fact, my aunt bought my Air 2 purely to have a device with iMessage.
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I like iPhone SE, if only because its competitive price pretty shows Apple feeling the burn from all the quality handsets you can get for $399 now, especially with 2 year contracts dying off.
my innovations during the last years are -- the transformation from pure Apple user to buying and using:
surface pro 3 i7,
a big i7 pc with m.2 ssd, X99 chipset,
samsung s6 edge,
lumia 950xl as backup,
XPS 15,skylake i7, 4k display, 500 gb m.2 ssd, 2tb sata ssd inside, 32gb ram -- testing it now and will probably keeping it
my maxed out late 2013 15" retina macbook pro will be probably the last Mac I bought -- but may be they really "innovate"?
surface pro 3 i7,
a big i7 pc with m.2 ssd, X99 chipset,
samsung s6 edge,
lumia 950xl as backup,
XPS 15,skylake i7, 4k display, 500 gb m.2 ssd, 2tb sata ssd inside, 32gb ram -- testing it now and will probably keeping it
my maxed out late 2013 15" retina macbook pro will be probably the last Mac I bought -- but may be they really "innovate"?
How about you manage/Lead a Billion dollar company, make all these 'Necessity Changes' you listed. You seem very knowledgeable on implementing all these Gripe changes, being some of the Pro Products have not even reached maturity in less than a year of their release!!
How about explaining why Tim was hand appointed by Steve prior to his passing as the CEO? As if you can make executive decisions and fully understand the bevy of a Company and all its tangibles. It appears you have 'Technical' issues with various product support, I can provide you with an Apple Technical Support phone number to express your tirade of concerns.
true, but at least he is getting the picture that people are questioning innovation at Apple. Rose gold can only get you so far...
Also, I liked how he basically said the Apple watch will get a lot better, but we will see..... Hopefully Rose gold with sparkles it's Tim cooks great innovation in the pipe line!