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Apple CEO Tim Cook: Technology Doesn't Exist to do AR Smart Glasses 'In a Quality Way'
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For sure on that. When google came out with "Glass" a few years ago, despite all the money google has in the bank, and all of its highly paid and educated R&D staff, it flopped big time. One simple and very obvious mistake, among many, was assuming the general population wouldn't mind looking like Geordi La Forge while walking down the street, or at work, or when out on a date, etc while wearing Glass.
What's funny, was google apparently assumed at least in the SF Bay Area, where Silicon Valley is located, there would be wide acceptance. Far from it. They were universally panned. Everywhere. For a variety of reasons. Especially in San Francisco where you'd be asked to leave walking into a bar with them on, or maybe even punched.
Would love to hear from all the technology futurists here who are ragging on Apple's stance, as to what your vision is. Go for it. Easy, right?
I think that’s entirely the point he’s making. Did you miss that?
“The technology doesn’t exist. But problems can be solved”
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An entire generation of people. Have a little vision
Only dorks will wear them all the time, but they would be excellent for a trip abroad where the glasses translate all written words.
The Apple Watch seems to be following the iPod playbook. The iPod first launched for the Mac platform exclusively, but it really only took off when Apple made it available on windows.
I believe Apple will continue to push the Apple Watch as far as it can go with regards to what tasks it can take over from your phone. With the LTE model, you can actually perform very basic smartphone tasks on it, including streaming music, making calls, sending iMessages, Apple Pay, and maps, while Siri face adds a digital assistant on your wrist, arguable the most logical location for one.
Over time, people may then become more comfortable with leaving their phones at home or at their desks at work and going away with just their Apple Watch. It might just be for a short run or a quick jaunt to the nearby supermarket at first, then gradually increase in duration as battery life improved and people get more comfortable with being away from their phones for extended periods of time.
All signs point to the Apple Watch eventually becoming independent of the iPhone, and becoming accessible to people who own android phones as well. Apple is also rumoured to be working on health tracking devices such as a glucose monitor. These will likely hook up to your iPhone or Apple Watch which serve as the brains to collect and process all this data.
I don’t see the purpose of the smartglasses as providing more intelligent notifications, if for the simple reason that notifications would quickly become very annoying if they keep appearing in my field of vision without the option of ignoring them.
I think the glasses will be closely linked to Apple's latest push into AR. Use iPhones to push developers to develop AR apps, get a pulse on which apps are the most useful and popular, find out what AR functionality is being constrained by a small display, then use smartglasses to address those pain points.
My guess is that Apple will position the glasses around the concept of “augmenting vision”. Think of it as access to AR functionality 24/7. Maybe it can translate a page of words into the language of your choice in real-time. Get directions to a certain destination. Just throwing ideas out there.
And seeing Apple's success with the Apple Watch, I believe that Apple is uniquely positioned to get wearables right, because they get design, more so than any other company. And the biggest challenge to wearables isn’t the underlying technology; it’s actually making people want to wear them and be willing to be seen in public with them. Apple certainly has the mindshare to make users actually want to try their products.
Likewise, if Microsoft’s strategy with their hololens is to shoehorn a desktop workspace into a virtual space, then it’s likely dead in the water.
Is it ? Don't we hear this nonsense year after year only to find Apple is doing just fine. Sure the iPhone 8 isn't setting records but that is because anyone that has been paying attention knows the reason is most are waiting on the iPhone X.
105 comments and not one saying why they think smart glasses are a good idea or why they would want them. But yet Apple is still doomed somehow. I’m sorry but I’ll never be wearing something like this on my face.
We are DEVO, D-E-V-O.
I actually had a ton of fun with the original Google Glass in 2014.
Sold them only because the process/cyberlocation of storing and sharing photos, whatever they called it, wasn't interesting enough to my friends for them to join/sign up. Thus, too laborious to grab the photos and share through the channels we already had in place.
I know-- those folks are old and unable to adapt.
Sold them only because the process/cyberlocation of storing and sharing photos, whatever they called it, wasn't interesting enough to my friends for them to join/sign up. Thus, too laborious to grab the photos and share through the channels we already had in place.
I know-- those folks are old and unable to adapt.
If you believe this then you haven't been following Apple for the last decade or so. They will willing eat their own products if they think the next is a superior experience.
Every single one of your posts is some baseless, illogical, negative comment about Apple, its products, or employees. Maybe it's time you joined a Windows Phone, Blackberry, or Android forum.
The thing is, Google didn't intend to sell them to the general population at first. That's why it was an invite-only limited experiment for a long time. The idea was to gather info on how developers and people would use such an item. I think it was pretty cool of Google to let outsiders play with it.
(Imagine if Apple allowed people to buy some of their experimental product concepts to test out.. how cool would that be? How many fans would pay anything to be part of it? - grin)
Unfortunately, eventually they were pressured into selling to the general public at the end, and that was a mistake.
Now, one of the things they found, was that while the general population went all tin-foil hat over the camera, industrial applications started picking up. So Glass has come back as an Enterprise Edition:
https://www.wired.com/story/google-glass-2-is-here/
With some major changes for that kind of application. For example, from the article:
"Those still using the original Explorer Edition will explode with envy when they see the Enterprise Edition. For starters, it makes the technology completely accessible for those who wear prescription lenses. The camera button, which sits at the hinge of the frame, does double duty as a release switch to remove the electronics part of unit (called the Glass Pod) from the frame. You can then connect it to safety glasses for the factory floor..."
If nothing else, they're waiting for parts to come down in price so they can up their profits
Hell, there are still people who wonder why the hell they would want their watches "to be smart", no matter what's already on the market.
He'll complain too when Apple makes them with the best tech possible for the time, and say that it's too low quality AR.
No, no it can’t. You know Jobs died of some disease there is no cure for right? You know he had money, right?
Same thing with technology. I’m going to assume you have some higher education. It’s like saying, calculate the acceleration and velocity of a curve to people that don’t know calculus. Can they figure it out? Given time, yea. Will throwing money help? No. Why? They need the knowledge of calculus and finding one thing and incorporating it somewhere else is not what money does. Money motivates, doesn’t make people smarter though.
Well Tim Cook, take 10 billion dollars and figure out how to do it the "right way" instead of waiting for a 3rd party to do it good enough for Apple to buy the solution off the shelf and then claim they are innovators of the perfect AR smart glasses.
Nothing like a near trillion dollar company bitching about technology and waiting for someone else to invest in the R&D to do it properly. At some point Apple has to move out of accumulating obscene wealth phase of existence and start moving into spending money to solve the world's tech problems.
A company like this should have no problems or complaints, just throw money at building innovative solutions.
Nothing like a near trillion dollar company bitching about technology and waiting for someone else to invest in the R&D to do it properly. At some point Apple has to move out of accumulating obscene wealth phase of existence and start moving into spending money to solve the world's tech problems.
A company like this should have no problems or complaints, just throw money at building innovative solutions.
I thought that much was pretty clear, too, until Apple very consciously made a point not to encroach on the Mac with their iPad line, which, for all its new multitasking capabilities, still has the same level of productivity as it did a few years back.
I remember something a while back called Leap Motion. It was pretty cool at the time. Now it's dated...