My guess is that the glasses will be an accessory to the iPhone or even watch (we are already seeing signs that the Apple Watch is moving towards being its own independent platform). It’s not going to cannibalise the watch. Far from it.
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Apple CEO Tim Cook: Technology Doesn't Exist to do AR Smart Glasses 'In a Quality Way'
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So let's say Tim is right and he has a standard of quality. How many years till that is achieved? I have a feeling it is a matter of software and GPU advancements. AR kit is only 1.0. By 3.0 we will see what is possible.
Why are the simulated displays on these things always so focused on the time and temperature?
If I was that obsessed with clock-watching and the temperature outdoors I'd never get anything done.
If I was that obsessed with clock-watching and the temperature outdoors I'd never get anything done.
Which is probably why they know the technology is not mature enough yet to make them in a quality way.
Just like wireless charging a few years back. Only for Apple to release the same exact thing everyone else has been doing for years.
I would have preferred Cook to show some Industry Leadership and say "Apple will NEVER make AR (Smart) Glasses because they would trigger a massive Invasion of Privacy !".
Physics my dude. You can’t throw money and break the rules and limitations we have now. It takes time. Electricity needs to be researched (battery technology), transistors need to be sized adequately (we are in 10 nm in phone chips and those chips are still huge), camera tech needs to advance while shrinking (don’t think we’ve had this happen yet. We need bigger lenses for more data) etc. Lots of things need to evelove.
Cook is saying the display technology is the biggest hurdle:
"But today I can tell you the technology itself doesn't exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face - there's huge challenges with that.
"The field of view, the quality of the display itself, it's not there yet."
"The field of view, the quality of the display itself, it's not there yet."
Read between the lines. It’s cook saying this.
All that means is Apple can’t do it as profitable as they’d like yet. It’s dtill way too new tech. Costs are too high. No guarantee of 30-40% profit at reasonable prices.
So. Wait. See what others do first, than come out with apples version when they can streamline the tech to be profitable enough. Than claim always was working on it.
We’ve all been here before
All that means is Apple can’t do it as profitable as they’d like yet. It’s dtill way too new tech. Costs are too high. No guarantee of 30-40% profit at reasonable prices.
So. Wait. See what others do first, than come out with apples version when they can streamline the tech to be profitable enough. Than claim always was working on it.
We’ve all been here before
This always bugs me too. Yes we both know it is a generic example of what the UI could look like.
My thoughts are always that if this is the most exciting thing they can think of to show me. Then whats the point.
So what? They don’t develop the best technology on purpose? They waste a ton of money not coming out with the best product? I don’t want to wear glasses. I didn’t even wear 3D glasses when 3D died for the third time 2 years ago because they sucked.
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Like Samsung stuff.
Hence the reason he said the technology to create it in a quality way doesn’t exist today. Meaning no matter how much money they have, they just cannot currently make it to suit their standards. They’re working on it, if it takes 13 years for them to be satisfied with what they can put out, so be it.
Ignorant comment. Try to make your $1000 an iPhone with current technologies without the companies involved (including, Samsung, ARM, etc) developing those technologies for more than a decade. We'll reach there someday while you and I just sitting our asses all-day browsing a forum.
you don't think they're working on it?
ARkit not much of a sign that they're pretty heavily invested already? or A11? or that there's an Apple designed GPU in these latest product releases?
none of that is Apple waiting on others then swooping in later.
to me at least, that's laying the groundwork..
they're already building it.
Are you sure about that?
Money ... buys plans trains and automobiles, a return flight to the stratosphere, money to build solar farms and roof panels and batteries to help an island's electrical infrastructure be rebuilt so people in hospitals, families can cook a real meal, life support, etc. Money allows you to build shelters for woman badly abused and their children to find a new safe haven and life. Money allows you to purify water and help the ecology of a small 3rd world country.
Money allows you to BUILD schools and recruit THE VERY best techology and educators to run them and educate new students desperately in need ... that the world desperately needs educated.
Money allows you to ship contraceptives, open halls, pay private security / local police in smaller nations in S. America where pregnancy (1 in 2 sexually active, and many not by their choice, females from age 12-19) can be educated, prevented and hopefully bafoons/goons/pervs can be rehabilited to stop sexually assaulting their daughters!
Yeah to me ... most of those seem quite 'magical' in today's world, what about you?
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Definitely developing, no secret. But screen, battery power, and horsepower are not good enough at any price. Nor is the housing material ready, even at Apple consumer prices. Still definitely developing.
Word is they were tinkering a couple years before Google Glass, but so raw.
I foresee Apple getting serious about rumors in 2.5 years to see what Samsung delivers in hardware (screen, battery). Apple will acquire some nifty tech in 2 years around housing material and/or UI talent to push Samsung/Google. So, expect Apple to release this in 4 years if looks ready, else will get backburner again as Apple focuses on a different product release.
Dreams of HUD contact lenses are 50+ years old, as are the dreams of a family 3D TV.
Possible? Someday. Anytime in the next decade? Highly, highly unlikely.
Cook went on to say that Apple will only ship a product that's the best, reiterating that the company doesn't care about being first to new technology. "We want to be the best and give people a great experience," he said
And so few understand that.
I guess i must be an idiot..
I loved the 1st Apple watch and was hooked ... and i loved series 2.. and i love my series 3.
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Except thats your quote.. he never said that .
Oh they are making them alright. With the jump into iOS AR they will make a sexy wearable that won't be as horrid as Google Glass was.
When have we been here before? I can’t think of a single thing where your scenario fits. You might have a better memory than I?
Come on now, first gen of any Apple stuff isn't the fully evolved version. iPhone, iPad, Watch, all needed 2 more iterations to really stand completely on their own. BUT, they were a baseline of quality above any other smartphone, tablet, or watch at the time they were released.