Apple CEO Tim Cook Visits Lumon Industries in 'Severance' Promo Video

[9081094]

I never thought someone could need "practice waving a flag" ...

I would be wrong

Can you imagine what happens if you let a person who isn’t able to wave a flag run a multibillion dollar company?

 

[9081094]

It seems Tim Cook always wanted to be an actor. JUst look at all the appearances he made through the years...

He is one of the greatest actors out there… how else would you explain he is able to release the same product year after year after year and make you believe it’s good?

 

[I7guy]

He is one of the greatest actors out there… how else would you explain he is able to release the same product year after year after year and make you believe it’s good?

Not everybody believes apples products are good. But other than the negative Nancy’s occupying air space on MR, enough must like aplles products and services to earn apple its quarterly revenue numbers.

 

[Nykwil]

Anyone think the messaging is a lil tone deaf considering what the show is about?

 

[Someyoungguy]

I'm not a Cook fan, but whatever. At least they weren't using Vision Pros to do Data Refinement.

 

[ironpw]

I want to see the episode where Tim C wakes up on the desk like Helly did in Episode 1 and asked the orientation questions.

 

[progx]

Focus on running the company and not all the other distractions of late Tim

Have you ran a company before?

 

[9081094]

Not everybody believes apples products are good. But other than the negative Nancy’s occupying air space on MR, enough must like aplles products and services to earn apple its quarterly revenue numbers.

They just tested the iPhone pro against the Samsung S25 ultra. Samsung is 40% faster on AI 😳

 

[I7guy]

They just tested the iPhone pro against the Samsung S25 ultra. Samsung is 40% faster on AI 😳

With 40% less accuracy. But my point stands about negative Nancy’s and apples revenue with some goalpost shifting.

 

[netsped]

Don't let him near the innovation department.

 

[9081094]

That this guy will appear won't inspire me any more. Seems like a good fit for the show though.

Or watch Timmy if you have trouble falling asleep 😴

 

[jordanlucero]

Have to plug the leaks somehow!

 

[richinaus]

nothing beats the iPod dancing ad he did in the first years as CEO for me. that was terrible.
but it was also the pre-curser for him being 'trained up'. it was obvious he was shown what to dance, and since obvious been shown how to act when talking and presenting. the guy doesnt seem to have a personality unlike his predecessor......

 

[fernelius]

There’s obviously something far more sinister here. It looks like the Space Ship Campus is going to be severed. All entrances will require the implant. Tim is just the first person to go through the process. This should finally eliminate any hope for rumors — at least those coming out of Apple and its employees.

 

[PsykX]

Great stunt ! Very clever from Apple IMO

 

[maxfromdenmark]

I love like he frivolously fluttered his eyelashes. 😍

 

[Roller]

How do we know he hasn't already undergone the severance procedure?

Seriously, I love the series and think this is cool. Now do Ted Lasso with Cook on the soccer football pitch.

 

[JoshuaBru]

Remember when Apples CEO thought up new and exciting devices rather than star in self promotional videos in the form of public masturbation?

 

[I7guy]

Remember when Apples CEO thought up new and exciting devices rather than star in self promotional videos in the form of public masturbation?

Extraordinary smart move piggy backing on the heels of popular show all the while delivering value and innovation to apples customers and shareholders - which in turn makes the board happy.

The above seems like sour grapes.

 

[Pre86]

Make the Lumon terminal running MacOS with a special MDR app. It can be stupid expensive but please do it. Praise Kier.

 

[ikramerica]

I think the issue here is that Apple has a contender for an awards sweep and a cultural phenomenon on their hands and they're going to great lengths to make it happen, especially because this is really its first shot at doing so. Sure there was Ted Lasso, but Severance is going to make it look like small cookies.

S2 had some of the best advance reviews of any show I've ever seen and, on top of that, having watched the first two episodes of S2, both of them are more intense than even the finale of S1. And that was just wrapping up the aftermath of S1, not starting the new plot threads of S2, which have only been hinted at.

This is THE way people are going to enter the AppleTV+ ecosystem.

Plus it has Bob Balaban!

 

[ikramerica]

Somewhere down those infinite white halls is a white room where Jony Ive is espousing the joys and wonders of aluminium...

He runs the Break Room.

 

[Mrkevinfinnerty]

Apple definitely do this procedure on employees who flout the remote work policy

 

[Veinticinco]

I’m really struggling to think of someone who literally embodies such a grey charisma-free zone. Or is that the inside “joke” here? There’s no blood in his veins, more like embalming fluid.

In his Congress-testifying days, Zuckerberg used to have a similar “wearing an ill-fitting human flesh suit” thing down to a tee, but of course, he’s just had that recent Elon emulator software update to try and connect with Gen Z, which is equally mortifying to behold.

 

[turbineseaplane]

I’m really struggling to think of someone who literally embodies such a grey charisma-free zone. Or is that the inside “joke” here? There’s no blood in his veins, more like embalming fluid.

In his Congress-testifying days, Zuckerberg used to have a similar “wearing an ill-fitting human flesh suit” thing down to a tee, but of course, he’s just had that recent Elon emulator software update to try and connect with Gen Z, which is equally mortifying to behold.

Yes - Zuck seems to be trying to look like Dave Portnoy for some reason