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Agreed and also since Apple does have pillars in front of some of their other stores. In my opinion, it had to be an aesthetics decision to decline. Safety should trump aesthetics. Much like Major League Baseball added safety netting to all parks a few years ago down the entire foul line. That is a worse look, but it enhanced safety which is ultimately more important.
It doesn't even have to be a concrete slab, it can be a giant apple with a steel enforced center. I'm sure they can make it look classy.
 
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Modern cars do have throttle override systems when you hit the brake though which makes me think the driver at least wasn’t speaking the whole truth.
Maybe the driver went blackout panic and froze? I don't know the story. If it wasn't deliberate, which I hope it wasn't, in a way it's even more tragic.
 
Hopefully the driver gets life in prison for this deliberate act
According to the police and all other official sources, so far, there is no evidence to support a claim that this was more than a horrible accident.

Facts, not rumors.

It has not yet been determined if this was a deliberate act or not.

The driver claimed his foot was stuck on the throttle, but that explanation is suspicious. The fire marshal told a few news sources he thought it was deliberate based on video footage. The driver claimed they were hitting the brake and it wasn’t working, but a RAV4 from the last 10 years would have cut the throttle if the brake was applied since it has a brake override system. The brake override clearly would have worked at the 70-80 MPH the car was reportedly traveling.

We need to wait for the investigation.
The fire marshal? That kind of seems like asking the dentist for advice about an employment contract.
 
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I applaud Tim and Deirdre for visiting the victims. Not a lot of CEO's step out of their ivory towers to celebrate the lives of the underlings like they do. Bravo, team.
 
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NO! Apple doesn't share any blame for this accident, the area is a parking lot where you have to drive slower than on a normal street. And the owner/driver is responsible for their car and that everything is working correctly, if they can't do that they shouldn't drive one. Cars are complex machines, that is why you need a permit to operate one and if you can't take care of your vehicle it can become very dangerous for other people.

Assume everyone is imperfect and will make mistakes, so you need to account for and compensensate for everything that's likely or unlikely going to happen.

SUVs ramming into subway entrances, for example, is very rare in China, but they still put defensive infrastructures to prevent this.
 
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The expected-but-ridiculous lawsuit was filed saying the store should have had a physical barrier for the parking lot (which is 30' away). Fun fact: the law office is in a building in downtown Boston with no physical barriers between it and traffic (according to Google Street View).
 
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Assume everyone is imperfect and will make mistakes, so you need to account for and compensensate for everything that's likely or unlikely going to happen.

SUVs ramming into subway entrances, for example, is very rare in China, but they still put defensive infrastructures to prevent this.
Okay, remove cars altogether from the area, this would also prevent this and give people more space.
 
Thoughts on bollards:

There is a gas station/convenience store near where I live. Almost the entire front of the building is windows, and there is a very large apron in front of the store and easy access from the freeway off-road.

Once it was determined by the criminals that it was easy to gain a lot of speed, the cash machine at the front door of this store was attacked and stolen five or six times. They blew out the entire front of the store each time and took the ATM machine in about 30 seconds. I don’t know if anybody was ever caught. The last time this happened the coin safe was attacked at the solid corner of the building and did more damage than usual. The coin safe didn’t get stolen that time.

Whichever company the store was using for gas would never let them put bollards up because it wasn’t inviting. This store now has bollards along the entire front and the corner nearest the off road. No more attacks, either.
 
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That’s why one can’t buy a drivers license. A badly trained driver is a badly trained driver.
Issue is you don't have to scan you license on a car to start it. Until you are caught for something else while driving, you could physically drive the vehicle
 
It was definitely deliberate. If the driver had pressed the brake at any point after the curb he wouldn’t have pinned multiple people against the wall on the other side of the store.
This isn't entirely true. Sadly this happens a decent amount, and not to generalize, but there is a decent number of incidents that occur with elderly drivers. They either think they are in reverse or in the moment they get confused and instead of hitting the brake they hit the gas. This exact scenario has happened a few times on University Ave in Palo Alto. It's easy to say things like this, post facto, but hindsight is 20/20 and when things happen quick the right decision isn't always made. I'm not saying this was or wasn't deliberate but making broad statements can be a reach.
 
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Okay, remove cars altogether from the area, this would also prevent this and give people more space.
I think there can be a less drastic compromise here that still accomplishes the preventive objectives.
 
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