Apple CEO Tim Cook: ‘We Have Great Desktops in Our Roadmap'

[sunwukong]

... or a lot people are just really unsatisfied with Apple. Look at the facts, they have reason to be.

And look at this, :

"Mac fans shouldn't hold their breath for radical new designs in 2017 though. Instead, the company is preparing modest updates: USB-C ports and a new Advanced Micro Devices Inc. graphics processor for the iMac, and minor bumps in processing power for the 12-inch MacBook and MacBook Pro."

That's IT? IF they have not absolutely abandoned the products, it would be hard to tell.

 

[melendezest]

Thanks. Another person posed a legitimate question, and I responded. If that doesn't resonate with you, that's cool.

Hmm. Agreed. I had a knee jerk reaction too. Apologies.

Still, the "whining" term being recently overused in these forums seems a bit insulting and demeans every argument into something unreasonable.

Apple has changed direction in the past based on customer feedback. IDK the source of it, but they do backtrack (very, very rarely).

I remember when the Unibody 13" MacBook first came out it only has USB ports, no Firewire. People "whined", and Apple subsequently released the "MacBook Pro" with, hey, Firewire 800. I believe it came with an uptick in price too, but still. The iPad mini, iPod Shuffle after the one with no buttons are other examples, I think.

I agree, though, that people need to vote with their wallets. But I think voicing negative opinions help too, especially if the make it to the press.

 

[Appleaker]

Even if they do, the incredible lack of attention to the mac pro thus far would make me leery. When you invest in a platform (hardware and/or OS) you want it to be something you can count on for future upgrade investments.

I think the best way they could save the Mac mini is by reverting to the pre 2013 style but with the 2013 design language. Although it wouldn't be a cylinder, it would still be compact and upgradeable. They could have a great business model with that where they could sell the upgrades.

 

[macbookhair]

Bean Counter pretends to be a visionary in a written response to an employee.

Result: verbal diarrhoea of a wishy-washy consistency with larger lumps of **** mixed in.

 

[Daniel Reed]

Genuinely excited for people to get new iMacs, Mac Mini, and Mac Pros. Apple needs to restore our waning hope for the Mac lineup.

New desktops are iMacs.

Completely forget for a minute all rumors & speculations: Look at Tim's memo & Read between the lines.

The Cook says iMacs are the best desktops in the world AND he (Apple) only wants to make the best.

 

[Appleaker]

this reminds me of an interview before the apple watch

"we have amazing things in the pipeline"

years later we have...
a bigger ipad
slightly thinner computers that compromises on performance
and a fitness tracker.

boom!

There has actually been many amazing products since before the Apple Watch in 2014 and now. The 12" MacBook comprisimises on CPU performance but no other MacBook does. Although the 15" MBP compromises on graphics. Something that Applereally need to sort out.

 

[citysnaps]

Since you’re the one feeling butthurt, I’ll leave the obsessive-compulsive forum-diving to you. Should be super easy. Don’t report back until you have found at least a half a dozen examples.

Ouch, such a precious little insult! And clearly the domain of someone out of gas.

"Don’t report back until you have found at least a half a dozen examples."

No, that's your job, apparently still believing forum whining drives Apple to change product direction. I've yet to see any evidence or examples of that. Feel free to claim otherwise with examples.

As many others (and allegedly Einstein) have said: Insanity is doing the same thing over and over again and expecting different results. That's certainly true for the last dozen years of forum whines having zero effect on changing Apple's products and plans.

 

[JamesPDX]

What kind of logic is that? How would that benefit say a digital graphic artist running Photoshop? My GTX 680 card cannot do 4K video editing since it only has 2GB of RAM on it. But I can do my Photoshop work on it. But I guess it is not a computer unless I do these crazy things?

Naw bro, that's cool because they're static images. I can run Photoshop on my G4, G5, 2005 Mini, 2010 Mini. But I can't run DaVinci Resolve -not because of the OS, but because of the brute force requirements. Actually, if the G5 could run Mavericks or Sierra, I could probably run DaVinci. On that machine running Tiger, I can record 16 simultaneous 24/48khz WAV/AIFF into Pro Tools 7 without a whimper or temperature-tantrum. -Because the machine is large enough to move some GD air around the CPU and GPU.

So count yourself among the lucky to use that beautiful machine without frying the GPU. If they made them all an inch thicker, we'd be overjoyed instead of over-throttled.

 

[macbookhair]

Cook's pipeline seems a classic case of constipation. Lots and lots of pained pushing with nothing to show for ages and ages, until finally, one final push results in a huge stagnant pile of crap appearing with a sorrowful and resounding "plop".

 

[JamesPDX]

In many cases older Macs are that good they do not need refreshing and when a refresh does come along it is invariably an inferior machine.
Older Macs Are Better.
[doublepost=1482234510][/doublepost]
In the 'real world' who really needs more than a Quad Core supported by 64GB RAM and SSD. Specifications have become ridiculous and for some serve as no more than 'bragging rights'.

I do. A 6-Core 32GB nMP (because it's quiet) would be great for my studio, but I've read too many horror stories regarding product failure. Where would I get such a machine repaired in 5 years or less? I'd buy a 2012 cMP 3.46 6-core with 32GB if it were as silent as my 2012 Mini's -which I can network via ethernet for distributed audio processing. If I could put 32GB RAM into the 2012 16GB/SSD'd Mini's I own, I would buy the chips tonight.

 

[BWhaler]

Apple left the professional segment a while ago, its us fans that still hold onto hope that apple cares...."pro" is just a markerting term these days

I fear you are correct.

 

[8692574]

Apple have stopped updating laptops?

I honestly didn't realise that.

Yes they stopped making great value laptop

 

[MarsViolet]

Insanity is doing the same thing over and over again and expecting different results.

Meanwhile, you keep responding to my mockery as if it will get me to do anything but keep mocking you.

 

[JamesPDX]

All Apple needs to do is sell the OS to those who want to either build a PC, or who just want to get an HP840 or a Boxx or better and get to work. The US is not ready for offsite-GPU rendering and realistic cheap offsite (fast) storage, etc., until everybody has fiber. This is one of the problems that concerns me about the war on personal computing. It takes some thoughtful reading and thinking, but this is why us indies are all frogs in a slowly-warming pan of water: http://boingboing.net/2012/01/10/lockdown.html

 

[Daniel Reed]

I do. A 6-Core 32GB nMP (because it's quiet) would be great for my studio, but I've read too many horror stories regarding product failure.

put the nMP on a horizontal stand, and point a fan at the "bottem" air intake. When you're pushing your workload, this combo will boost performance while remaining cooler. Yes the additional fan its noisier, but you can turn it off or turn it down when the nMP is idle

The small vornado zippy w/ fabric fans is rather quiet.

I recently did tests w/ geekbench.
Horizontal Mac Pro with additional fan:

Single-core increase by 150 points
Multi-core increase by 450 points
OpenCL per D700 card increase of 3500 (7000 total)

 

[citysnaps]

Meanwhile, you keep responding to my mockery as if it will get me to do anything but keep mocking you.

Of course it won't. Your premise is not supportable.

You say stuff based on absolutely nothing.

 

[Deacon-Blues]

This is us at the end of 2017. Oh also, why can't Apple make a power cord that will last longer than 2 years? My 2012 MBP is on it's third power cord, and it already has two tears in it and significant yellowing.

 

[9081094]

Other than some guy with an analyst title spouting opinions, what's the support for the argument that the desktop roadmap is somehow dependent on iPads? This isn't 3 guys in a garage anymore, Apple is an enormous company capable of focusing on more than one thing.

I think the problem is that people want annual updates like clockwork, and Apple doesn't do that anymore. They update when they think there's enough reason to. I remember when iPhone first released and everyone thought it was crazy that Apple was only updating it once a year.

Lack of chips worth upgrading to, I get. Don't update just to update, do it because there's something of value to put in the box. My guess is Kaby Lake is what they were waiting for because it makes driving higher resolution displays possible with a single cable. A 5-10% bump in CPU power just isn't worth the tooling cost.

So why don't they make those existing ancient hardware cheaper? And there's enough room other then CPU to refresh... how about a 5400 rpm hard drive. That is so nineties. It's pure arrogance and ripping off what makes people complain. Tim is ruining our favorite brand by delivering nothing and keeping up those high prices.

 

[3N16MA]

The iMac should have been what the Surface Studio is. Apple should have been leading the industry with a touch based OS on desktops and notebooks after the success of iOS.

Instead they might release a keyboard with a touch bar? Are they really going all in with the touch bar until the inevitable happens and macOS gets touch?

Apple should be thankful that Microsoft priced the Surface line as a premium line and touch on Windows 10 needs some work.

 

[MarsViolet]

Of course it won't. Your premise is not supportable.

You say stuff based on absolutely nothing.

You're doing an awful lot of whining about this. Are you sure it doesn't help?

 

[citysnaps]

You're doing an awful lot of whining about this. Are you sure it doesn't help?

I've seen zero evidence. Have you? Of course you have trolling pretty well locked up.

 

[amegicfox]

to all the people who keep justifying Apple saying the desktop is dead and only phones and tablet matter today:

look at the Microsoft Surface, amazing desktop

look at the Intel Skull Canyon, HP Z2 and Lenovo Tiny. They are all amazing small form PCs with the latest processor and user upgradable components

 

[MarsViolet]

I've seen zero evidence. Have you?

Since you seem to care deeply about this, and I just enjoy mocking you for it, maybe you should present evidence that whining doesn't help.

 

[citysnaps]

Since you seem to care deeply about this, and I just enjoy mocking you for it, maybe you should present evidence that whining doesn't help.

Don't care at all. And I know you enjoy trolling for kicks, having no interest in the original subject. That's cool.

 

[johngordon]

The iMac should have been what the Surface Pro is. Apple should have been leading the industry with a touch based OS on desktops and notebooks after the success of iOS.

Instead they might release a keyboard with a touch bar? Are they really going all in with the touch bar until the inevitable happens and macOS gets touch?

Apple should be thankful that Microsoft priced the Surface line as a premium line and touch on Windows 10 needs some work.

Other than the specific use case of graphic artists using the Surface as a tablet akin to a Wacom device, what actually is the benefit of a touch screen desktop to the typical desktop user?

A touch screen desktop as an input device is totally impractical.