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Apple CEO Tim Cook: 'We Want to Change the World Through Our Products'

Tim - we don't want you to change the ****ing world, we want you to create beautiful, elegant and innovative products that are a joy to use, backed up by outstanding customer service and which ultimately make us feel good and therefore compel us to buy them.

So stop talking out of your arse and get back to doing what your predecessor did so well and then maybe, just maybe, you might have a chance to make an impact.
 
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hans1972 said:
So why are you continuing using Apple products if they do not work properly for you?
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Heh, well the company I work for (jeeps, for the last 12 years!!) kinda insist I use their products. o_O
 
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Apple's logo should be replaced with the 'wheel of death' -- certainly the most common image to most mac users today.

Cook's tenure has been marked by: a discombobulated UI; apps (like Pages, iTunes, etc) being made so confusing and worthless it's better to not use them; iCloud becoming a pointless, difficult-to-find non-unitlity; sub-par components (16gb storage on a $500 phone?); a total lack of innovation; and on and on. Yet, we hear the paper-pushing Cook bragging and pretending he has a vision.

The death of good company doesn't happen quickly, but rather with a slow drip drip drip. This is Cook's Apple.
 
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Look, my wife and I use an iphone, ipad and a MacBook Pro every day. We enjoy Apple products and have found uses for them daily. I have used Apple products for about 11 years now and have been quite pleased with them. I don't expect Apple to invent something new every year or even every few years. It is what it is. When I hear statements about "changing the world", however, I pause and think to myself, ok there Tim, easy now.

Look, I understand a CEO is going to talk about his company as being the best, is going to promote it as much as he can, I mean, who wouldn't if your the top leader of any business? But that is what this is, Tim, a business. Changing the world, at least for me, is something along the lines of curing illnesses such as cancer, finding the bridge to link countries of this world amidst all the political chaos such as war, finding a new form of energy sustainable to move us away from using fossil fuels, etc. You're a business selling products to make a profit, that's exactly what you are. You're not really changing the world; sure you impact how people go about their daily lives when it comes to certain aspects of life using technology, but changing the world just seems a bit steep.

Also, in terms of innovation, despite my acknowledgement that I don't expect them to make something new every year, when you have rumors of the next iphone having the antenna line being gone, an added camera in the back, a missing headphone jack along with a thinner battery (due to the obsession with thinner phones), I wouldn't call any of this "world changing", not even close. Its like Tim Cook thinks the Apple logo is so bright and shiny up there that people can't really even look directly at it anymore...the whole thing just sounds comical to me. Just my two cents...
 
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MH01 said:
I guess you never had a boss you considered impossible to work with , though at the same time they pushed you to deliver beyond expectations. This is the boss, that if you submitted crap, let you know about it, and boy did he , you would find yourself doing the impossible, to meet an unrealistic objective.....but hey....those Apple products we considered amazing did not materialise cause Steve was all hugs and support ! They had to meet this unrealistic expectations...tough boss.

If you do your research you will find many people would find him impossible to work with. Dont mistake his total crap ability as person manager with being a visionary and getting people to deliver great products.
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Nonsense point of view - the facts are that they did work with him - great products came out - thus not impossible. If you did your research you would understand that 99.999% of people popping off that point of view never even met Steve, much less worked with him.

And yes, I have worked directly for a few CEOs who were very direct / blunt / demanding and fast to point out errors I made - but they were not impossible to work with as together we produces some unreal outcomes.
 
How true this affirmation from the CEO. If one thing has changed in Apple is that the business is considered as a way for political practices and social engineering. Steve Jobs also had his politics ideas, but the Apple aim was the Mac as the best computer ever rather than lobby flashing.
 
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Tim Cook is incredibly lucky. Bean counters are a dime a dozen. He wouldn't have the faintest idea how to turn a bankrupt, failing company into the most valuable company in the world like SJ
 
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Apple Corps said:
Nonsense point of view - the facts are that they did work with him - great products came out - thus not impossible. If you did your research you would understand that 99.999% of people popping off that point of view never even met Steve, much less worked with him.

And yes, I have worked directly for a few CEOs who were very direct / blunt / demanding and fast to point out errors I made - but they were not impossible to work with as together we produces some unreal outcomes.
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I see you takes words literally. And when someone quotes Jobs as being an impossible boss, you literally believe that means is was "impossible". I even spelt it out that while he was "impossible", people achieved greatness......
 
piranhica said:
Apple's logo should be replaced with the 'wheel of death' -- certainly the most common image to most mac users today.

Cook's tenure has been marked by: a discombobulated UI; apps (like Pages, iTunes, etc) being made so confusing and worthless it's better to not use them; iCloud becoming a pointless, difficult-to-find non-unitlity; sub-par components (16gb storage on a $500 phone?); a total lack of innovation; and on and on. Yet, we hear the paper-pushing Cook bragging and pretending he has a vision.

The death of good company doesn't happen quickly, but rather with a slow drip drip drip. This is Cook's Apple.
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I like to refer to it as the spinning beach ball Of.doom lol
 
Apple Inc has changed the world by their products. it is a reality, they make trend of new innovative products. iPad is innovative product of all times. Tim Cook should focus Arab countries, it is a big market.
 
Rachel W. Hess said:
Apple Inc has changed the world by their products. it is a reality, they make trend of new innovative products. iPad is innovative product of all times. Tim Cook should focus Arab countries, it is a big market.
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I thought Apple had already focused on some Arab countries but found the growth there to be less appealing than China or India.
It was always interesting to see budgets whisk away to the next darling. Europe was a shining star for a while, then Russia got all the love, Turkey for a fraction of a second then ALL the attention went to China.

Once again a case of many many eggs in one basket.
 
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admob71 said:
You maybe need to check what the word innovative means?
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I also do some Apple bashing from time to time, but it's not just about hardware. The thing that matters the most for many people is the user experience. I just watched back the last few WWDC events and Apple did a lot of amazing software innovations that I forgot about. Sure the airport express 802.11n sucks, sure the mac mini was handicapped, sure the Mac Pro is not that upgradable but in the end everything works pretty well. From swift to Metal, health care api, OSX innovation, they did a lot in the last few years. If we speak about hardware they were the first to use PCI-E SSD drive in their products and every ultrabook or tablet maker craft their products around what Apple does. The iMac, while extremely expensive had a amazing screen, amazing SSD performance and more.

They may not please everybody but it's a little harsh to say they don't innovate anymore.
 
slayerizer said:
I also do some Apple bashing from time to time, but it's not just about hardware. The thing that matters the most for many people is the user experience. I just watched back the last few WWDC events and Apple did a lot of amazing software innovations that I forgot about. Sure the airport express 802.11n sucks, sure the mac mini was handicapped, sure the Mac Pro is not that upgradable but in the end everything works pretty well. From swift to Metal, health care api, OSX innovation, they did a lot in the last few years. If we speak about hardware they were the first to use PCI-E SSD drive in their products and every ultrabook or tablet maker craft their products around what Apple does. The iMac, while extremely expensive had a amazing screen, amazing SSD performance and more.

They may not please everybody but it's a little harsh to say they don't innovate anymore.
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I didn't say they didn't innovate anymore..
 
CFreymarc said:
...Ive is taking Steve's design philosophy and Tim is doing his best to keep the business sense going...
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Facts prove to be exactly the opposite. Ive's first step was to get rid of Steve's "beloved child" skeuomorphism. When S.J. went back to Apple he made seven key decisions, one of them was "trimming the fat" (clearing the poduct line). Can we say that Apple's present product line shows "business sense". Not likely, as we can witness a revenue decline for the first time in 13 years.
 
MH01 said:
I see you takes words literally. And when someone quotes Jobs as being an impossible boss, you literally believe that means is was "impossible". I even spelt it out that while he was "impossible", people achieved greatness......
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No - I caught your comments about delivering - my response was driven more because of how some of the phrases popped off around here (Wall Street is evil..) gain traction and become "reality" to so many. Impossible to work with needs to disappear IMO.
 
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Just saw the interviews, if somebody could shime in on this... he says that India is a special case, they can't enjoy the product fully because "there is no LTE" that LTE is rolling this year (or next year don't remember). What? I remember being on 3G and 4G networks and streaming videos and sending multimedia content just about fine, am I missing something? Or India just doesn't have a proper network infrastructure at all?
 
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amartinez1660 said:
Just saw the interviews, if somebody could shime in on this... he says that India is a special case, they can't enjoy the product fully because "there is no LTE" that LTE is rolling this year (or next year don't remember). What? I remember being on 3G and 4G networks and streaming videos and sending multimedia content just about fine, am I missing something? Or India just doesn't have a proper network infrastructure at all?
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It is a tragicomedy.
There is starvation all over India... and Mr. T.C. is talking about the unfortunate lack of LTE?
 
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