Lightning was in USE a full TWO YEARS before the USB-C Standard was even FINALIZED; so, there was ABSOLUTELY no "Lock-In" or similar motivation for Lightning on Apple's part.That price is for each in a lot of 20. I would think buying a thousand would yield a nice discount.
That looks like the innards of the connector. Sign me up for a black MFI USB-C/Lightning cable. Hope to get some use out of it before the phones go all USB-C.
And no, I'm not complaining. I don't believe this is a case of planned obsolescence at all. Apple made a call with Lightning cables – which I find more convenient than micro-USB but that's water under the bridge now – and they may now recognize that USB-C is actually a globally recognized, more flexible connector on the phone. USB-C as we know it was nothing when the Lightning connector was introduced in 2012.
One can definitely argue whether Apple will go to USB-C on the phones at all or go straight to wireless. I think they will before cables are cut because I don't think wireless will happen for at least a couple more years, but you never know.
They were being pressured by the EU to drop the 30-pin proprietary connector in favor of that abomination that is MicroUSB; but Apple just couldn't stand putting that POS connector on their stuff; so they designed their own: Lightning.
Now it is time for Lightning to retire in favor of USB-C.
What's so hard to understand about that?