Who's been leading the entire operation in this supposedly bad decade?
Change at the top is needed.
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Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues
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Who's been leading the entire operation in this supposedly bad decade?
Change at the top is needed.
I quite frankly do not call these rumors "reported", to me "reported" is something factually, this clearly is not, but whatever.
The Apple exodus isn't about turnover. It's about irrelevance.
Six C-suite exits in 5 months tells you one thing: the people who built Apple's future can't see one worth staying for.
Giannandrea leaving AI? That's not retirement planning. Apple's burning $22.6B/year on R&D and still shipping Siri that can't set two timers.
If Srouji walks, Apple loses the last architect who understands hardware-software integration at chip level. No bench. No succession plan. Just external hires playing catch-up in someone else's AI race.
Cook's Apple optimized for margin preservation, not invention. And the people who still want to invent are heading for the door.
The question isn't whether this reshuffles the C-suite. It's whether Apple can build anything that matters in the next decade without the people who knew how.
Six C-suite exits in 5 months tells you one thing: the people who built Apple's future can't see one worth staying for.
Giannandrea leaving AI? That's not retirement planning. Apple's burning $22.6B/year on R&D and still shipping Siri that can't set two timers.
If Srouji walks, Apple loses the last architect who understands hardware-software integration at chip level. No bench. No succession plan. Just external hires playing catch-up in someone else's AI race.
Cook's Apple optimized for margin preservation, not invention. And the people who still want to invent are heading for the door.
The question isn't whether this reshuffles the C-suite. It's whether Apple can build anything that matters in the next decade without the people who knew how.
At this point, Tim looks like he's in his 80s despite only being about a decade older than Sundar.
I do not know him, but what I have seen of him and read about him - he doesn't strike me as such a guy. Now an Altman or Musk - different story ...
But whatever, I suspect that we get an update/reaction from Apple in the next few days ...
I'm not sure if we should blame how things are going at Apple or Auburn.
Looks like "both". 🤣
Wait….no one else in the world understands this? No one he’s worked with for years at Apple?
It all went south when they canned the iPhone mini.
This isn’t a good sign… too many changes in Apple in the past 2-3 years…
I think that currently with the A19 and the M5, with the rise in prices ahead because of the RAM and the new N2 process, it is the perfect time to upgrade and keep the hardware for a long time.
Not sure Apple for how long Apple will keep the leading position with all the brains that have left and are going to leave the company. Maybe it’s for the better, but honestly I’m not sure. Will they keep this focus on the privacy on ecosystem? Will they keep such advantage in efficiency? Will they improve the robustness of their operating systems or keep ignoring most of the bugs?
So many questions and uncertainty for the future Apple… let’s hope for the best
I think that currently with the A19 and the M5, with the rise in prices ahead because of the RAM and the new N2 process, it is the perfect time to upgrade and keep the hardware for a long time.
Not sure Apple for how long Apple will keep the leading position with all the brains that have left and are going to leave the company. Maybe it’s for the better, but honestly I’m not sure. Will they keep this focus on the privacy on ecosystem? Will they keep such advantage in efficiency? Will they improve the robustness of their operating systems or keep ignoring most of the bugs?
So many questions and uncertainty for the future Apple… let’s hope for the best
Abidur Chowdhury, the designer behind the iPhone Air who narrated its unveiling in September, left for an AI startup.
Oh, no iPhone Air 2. Anyway…
Oh, no iPhone Air 2. Anyway…
I really miss the robustness of Apple software. My first Apple devices went iPod, iPhone, Mac and iPad. And all early on were amazing. Coming from windows and cranky old button phones was night and day.
Today I can’t say the same.
As for design it’s annoying to see Apple get ‘comfortable’ with the iPhone and they’ve lost their backbone in saying “this is the way”. The iPhone air I feel is the first step back to what Steve would go for. An as for the complaints he’d just say you’re wrong.
I think the mini embraced that too. But was overshadowed by external influence a comparison.
I think if that were true, they’d have kept shipping the G4 Cube, which apparently was a flop, but Jobs and Ive loved.
This rumor reads like Srouji thinks he should be in the running for CEO and doesn’t want to report to anyone not named Tim Cook. Doesn’t sound like giving him a new title and pay bump will get him to stay reporting to someone else.
The closer we are to Tim actually giving up the CEO role the more these stories are dropping. Seems like not everyone inside Apple is on board with the hardware chief taking over.
I have always wondered why Ternus was/is supposedly being groomed for the job. What exactly makes him CEO material over anyone else on the executive team? Usually the only thing mentioned is his age.
But then the "Apple isn't innovating!" crowd is amplified.
I disagree that the products you listed should be axed. Apple just needs to release new products at a faster rate, without compromising quality.
I know they get paid well but what is the point of giving Apple your best work if they won't pay you more for it and you can't really claim it was your ideas that made it through. So the company gets all the profits and glory and you signed a paper that wont let you talk about it. Having your lifes work not tied to them isn't anyones idea of how things should be. If even one of their ideas outside of Apple is a hit they instantly make way more than anything Apple would pay them. So again, what benefit is it to you to work for them if your hands are tied the entire time?
Apple will go only as far as TSMC enables them to go, regardless of which people are in the C-suite. As for the M and A-series chips, they are planned out 2, 3, 4 years in advance with time to adjust based on market changes such as AI/GPU inclusion. By the time the M8 is ready Srouji may be ready to retire in earnest. Best to get moving.
That is not not good. From all the people who left this will be the one person who will hurt Apple the most. This guy saved the Mac.
"When you have a monopoly marketshare, the company’s not any more successful. So the people who make the company more successful are the sales and marketing people, and they end up running the companies. And the product people get run out of the decision making forums. The companies forget what it means to make great products. The product sensibility and product genius that brought them to this monopolistic position gets rotted out by people running these companies who have no conception of a good product versus a bad product. They have no conception of the craftsmanship that’s required to take a good idea and turn it into a good product. And they really have no feeling in their hearts about wanting to help the customers."
The only thing keeping Apple so successful and dominant is the iPhone (a Steve product) and its accessories. Everything new flopped.
Phew, Good thing for Apple they still have minority market share
Mobile Operating System Market Share Worldwide | Statcounter Global Stats
This graph shows the market share of mobile operating systems worldwide based on over 5 billion monthly page views.
gs.statcounter.com
Aren’t Mac and iPad billion dollar businesses? Probably Apple Watch and AirPods too.