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Apple's annual shareholders meeting took place this morning at the Steve Jobs Theater on the Apple Park campus, and while most of the focus was on shareholder proposals, Apple executives in attendance did have a few interesting tidbits worth sharing.

apple-park-drone-june-2018-2.jpg

Shareholders meetings have limited space and shareholders need to register in advance to attend, but multiple people who were there shared details about the meeting on Twitter.

During his opening remarks, Apple CEO Tim Cook commented on the ongoing coronavirus outbreak that has caused Apple to lower its March revenue forecast due to device shortages and store closures in China.

Cook said that the outbreak is a "fairly dynamic situation" and that it is causing "a challenge" for Apple. He went on to say that Apple's first priority is the health and safety of its employees. "That's where our energies are," he said.

Cook was asked why Apple didn't make an effort to get the rights to the upcoming Friends reunion show that's going to be on HBO Max when it launches in May 2020. Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."

During the meeting, Cook confirmed Apple's plans to open an online store in India in 2020 and a retail store in 2021. Apple has been working for years to establish a presence in India.

On the topic of the environment, Cook reiterated a goal that Apple executives have mentioned many times in the past. Apple's aim is to "create an Apple product without taking anything from the earth" as part of a closed-loop supply chain, which is why Apple has established robust recycling methods. "This is one of those things people say you can't do. We're going to find a way to do it," he said.

Other Apple executives were in attendance, and software chief Craig Federighi commented on iPadOS after Tim Cook was asked about iPad software being behind iPad hardware. "If you like what you've seen us do with iPadOS, stay tuned, we're going to keep working on it," he said.

As for voting on proposals, which primarily focused on standard business like electing directors, ratifying a public accounting firm, and approving executive compensation, votes went in Apple's favor and voters sided with Apple's recommendations.

Apple recommended against three shareholder proposals that were not approved, including a proxy access amendment calling for a second shareholder-approved board nominee, a proposal for a report evaluating the feasibility of including sustainability metrics into compensation plans provided to executives, and a proposal asking for a report on whether Apple "has publicly committed to respect freedom of expression as a human right."

Article Link: Apple Comments on iPadOS Future, Coronavirus, Apple TV+ and More at Shareholders Meeting
 

Expos of 1969

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Aug 25, 2013
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Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
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I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
 

Gasu E.

macrumors 601
Mar 20, 2004
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All about original programming...

Isn’t Amazing stories being rebooted on AppleTV?

What about Carpool Karaoke?

Amazing Stories is an anthology series, so by definition every episode is original.

Now, I don't know much about the Carpool Karaoke series; but Wikipedia says it is an Apple Music series, not Apple TV+.
 

I7guy

macrumors Nehalem
Nov 30, 2013
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Gotta be in it to win it
Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
Way to spin that like a wobbly top.
 

WiseAJ

macrumors 65816
Sep 8, 2009
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Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.

What does one have to do with the other? The perfectly fine keyboard on the MacBooks is neither recycled or "rerun"
 

Ar40

macrumors 6502a
Mar 31, 2017
950
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All about original programming...

Isn’t Amazing stories being rebooted on AppleTV?

What about Carpool Karaoke?
A) Amazing Stories reboot is not going to be very much like the original, the same way Ghostwriter was a new take on the original concept. I watched both GW's and they are vastly different in tone and story.

B) Carpool Karaoke is not an Apple TV+ program. It plays through Apple TV, but you won't find it on the list of shows within the Apple TV+ channel and isn't branded as such.

C) You are tripping over yourself ignoring the originality and brilliance that Apple has already shown in The Morning Show, For All Mankind, Servant, Little America, Mythic Quest, and Dickinson. Not to mention that See is such an original concept that some critics and viewers had no clue how to relate to it. That's exciting to me. I like when companies "think different" and try radically new concepts.
 

Gasu E.

macrumors 601
Mar 20, 2004
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Not far from Boston, MA.
Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.


One of the silliest non sequiturs I've seen here. But, it did provide a vehicle for you to descend from the heavens with your righteous indignation, so I guess it served a purpose.
 

Geardo_Ranger

macrumors member
May 16, 2018
75
183
North Carolina
This is why I truly believe if there is a new iPad coming out it will be during WWDC. Why flaunt new hardware and a possible new keyboard with a supposed trackpad if you can’t use it in the current iPadOS. Perfect time to highlight a new pro model if you think about it when you can finally make iPadOS 2 take off.
 

cmaier

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This is why I truly believe if there is a new iPad coming out it will be during WWDC. Why flaunt new hardware and a possible new keyboard with a supposed trackpad if you can’t use it in the current iPadOS. Perfect time to highlight a new pro model if you think about it when you can finally make iPadOS 2 take off.

I don’t follow this logic at all.

At WWDC they often announce software features that hinge at future hardware but for which current hardware is not optimized.
 
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cmaier

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Fine, My three year old perfectly fine MacBook Pro keyboard is not recycled. That better for you?

I don’t understand what you are trying to say?

Even apple has retreated from the godforsaken butterfly keyboard. It clearly isn’t a “fine” design, and all indications are it will be completely gone from the lineup by the end of this year.
 
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Geardo_Ranger

macrumors member
May 16, 2018
75
183
North Carolina
I don’t follow this logic at all.

At WWDC they often announce software features that hinge at future hardware but for which current hardware is not optimized.

its pretty logical if you watch prior keynotes.

scenario: iPadOS 2 is introduced with mind blowing features for the current iPad. Then later on in the keynote a “one more thing” is announced and it’s a new iPad Pro with a revamped keyboard with possible mouse pad. During this portion they introduce a few additional features of ipados2 we didn’t see earlier that only relate to this model.

They have done this before with other products too. They keep certain new features quiet of the software until the “one more thing” product is announced.

it’s all about their marketing framing. Watch some of their prior keynotes and you will see this is their go to technique sometimes.
 
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cmaier

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its pretty logical if you watch prior keynotes.

scenario: iPadOS 2 is introduced with mind blowing features for the current iPad. Then later on in the keynote a “one more thing” is announced and it’s a new iPad Pro with a revamped keyboard with possible mouse pad. During this portion they introduce a few additional features of ipados2 we didn’t see earlier that only relate to this model.

They have done this before with other products too. They keep certain new features quiet of the software until the “one more thing” product is announced.

it’s all about their marketing framing. Watch some of their prior keynotes and you will see this is their go to technique sometimes.

I’ve watched every keynote. And just as often they announce software features that work on existing products but clearly hint at future products, and then they announce the future products later in the year (e.g. they did this with some AR functions).

This time, there is obvious utility for existing devices if they add SDKs for improved keyboard handling (which they have already done, by the way) and trackpad. Existing devices would be able to use any USB-C or blue tooth keyboards/trackpads to take advantage of this.

So the mere fact that they want to provide developers with these features is no reason at all to force them to announce a new iPad as well.
 

WiseAJ

macrumors 65816
Sep 8, 2009
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I don’t understand what you are trying to say?

Even apple has retreated from the godforsaken butterfly keyboard. It clearly isn’t a “fine” design, and all indications are it will be completely gone from the lineup by the end of this year.

My correction was trying to imply that I haven't had any issues with the design of the butterfly keyboard so for me the keyboard is perfectly fine and has been for 3+ years. Sorry that wasn't clear enough.
 

citysnaps

macrumors G4
Oct 10, 2011
10,627
23,011
Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.

Ohhh... such drama. That of course makes no sense.
 

cmaier

Suspended
Jul 25, 2007
25,405
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My correction was trying to imply that I haven't had any issues with the design of the butterfly keyboard so for me the keyboard is perfectly fine and has been for 3+ years. Sorry that wasn't clear enough.
Okay, sorry. You bolded the whole sentence so...

Glad it works for you. My 2016 MBP continues to be useless for actually typing documents unless I use a magic keyboard.
 
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